Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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is an easier way to make change management methodologies work … We know because we did it wrong first … We didn’t truly create engagement or buy-in. We didn’t ask them what would prevent …
Authors: POPin Date: 6/28/2018  

organizations define growth and how that stacks up to how marketers define growth … - Where and how CMOs are impacting or influencing growth, and where are they not yet involved …
Authors: BPI Network Date: 6/28/2018  

By: Lauren Drell and Julie Davis Marketing Health Services … The health care industry is increasingly leveraging data to forecast trends and behavior patterns …
Authors: Lauren Drell and Julie Davis Date: 6/28/2018  

Attendees can attest that the welcoming, encouraging, and supportive atmosphere at MPPC makes it a "must attend​" event … The Marketing Public Policy, held in Columbus, Ohio achieved …
Authors: Monica Gerhardt Date: 6/21/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

What is the Valuing Diversity PhD Scholarship … Past applicants are strongly encouraged to reapply … All applicants must meet the following requirements … They must be from one of the following …
Authors: AMA Foundation Date: 6/6/2018  

The customer experience discipline has greaty evolved over the last 30 years, and artificial intelligence is poised to continue driving that transformation … This article is the first in …
Authors: Dave Fish and Brian Keehner  Date: 6/5/2018  

Market research consumers now place greater value on insights beyond what traditional market research has measured … Market research companies have not ignored these problems, but they …
Authors: Zach Brooke Date: 5/30/2018  

The market research industry continues to outpace GDP, and revenue earned in the U.S by the top 50 continues to climb … This is the last edition of the AMA Gold Report …
Authors: Diane Bowers Date: 5/30/2018  

Conventional research tools are not the only means marketers have to uncover customer sentiment … Reviewing or uncovering signature stories can be a powerful research tool because stories …
Authors: David Aaker Date: 5/30/2018  

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