Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Researchers found something strange in a field test: Men spend more money when a dominant male greets them at the store … The researchers believe that their study shows that dominant …
Authors: Hal Conick Date: 11/2/2018  

Accurately measuring the effects of your changes on customer behavior requires rigorous experimentation … Marketers may hold themselves back in experimentation because of bias, among …
Authors: Daniel Burstein Date: 11/1/2018  

In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 10/8/2018  

the guide to see how top brands … Manage brand standards everywhere they’re needed … Control collaboration with agencies and freelancers … Scale, manage and control your brand like a top …
Authors: Bynder Date: 9/26/2018  

Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

Marketing research jobs have always carried a bit of a stigma as number-crunching, dead-end staff positions … Few people choose this career path because they fear it won't lead to …
Authors: Lawrence A. Crosby Date: 9/20/2018  

Despite its historic growth, marketers still struggle to justify social media's ​​positive impact on business … CMOs also report inconsistent use of marketing analytics and cite gaps in …
Authors: Marketing News Date: 8/30/2018  

By: Harvard Business Review Analytic Services … Discover how to meet customers' high expectation … Insights into artificial​ intelligence, the internet of things, and cloud …
Authors: Harvard Business Review Analytic Services Date: 8/29/2018  

to incorporate new research techniques to better engage respondents for improved visibility into the customer experience … - Knowing when to revisit the tracker screener to ensure you are …
Authors: Research Now SSI Date: 8/27/2018  

influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors … The A to Z Guide for …
Authors: Luth Research Date: 8/16/2018  

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