Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Kelly Haws Associate Professor of Marketing Owen Graduate School of Management Vanderbilt University …
Authors: Matt WeingardenDate: 8/4/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a …
Authors: Clara ChunDate: 6/25/2017  

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By: Leslie K. John AMA Scholarly Insights … Given the substantial investment of time, money, and firm resources spent chasing “likes” on Facebook, marketers are …
Authors: Leslie K. John Date: 6/15/2017  

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Key data points that prove the value of employee engagement programs to enterprise organizations The importance of engagement as a pre-cursor to authentic employee advocacy, along …
Authors: Bambu | Aberdeen Group Date: 6/12/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara Chun Date: 6/8/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 6/8/2017  

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By: Paul Helman, Chief Science Officer, 84.51° Marketing Insights … AI and machine learning are inextricable to the future of business … It’s easy to see why this …
Authors: Paul Helman, Chief Science Officer, 84.51° Date: 6/6/2017  

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Engaging employees can improve business outcomes … Strategies can help improve the effectiveness of employee advocacy programs … Technology can support the advocacy programs …
Authors: Bambu Date: 6/6/2017  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 6/1/2017  

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Over 55 years of conversation and friendship, Philip Kotler and Sidney Levy changed marketing forever … Thanks to Kotler and Levy, concepts such as branding, analytics and cause marketing …
Authors: Hal Conick Date: 6/1/2017  

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