Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/5/2018  

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Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

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Marketing research jobs have always carried a bit of a stigma as number-crunching, dead-end staff positions … Few people choose this career path because they fear it won't lead to …
Authors: Lawrence A. Crosby Date: 9/20/2018  

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Despite its historic growth, marketers still struggle to justify social media's ​​positive impact on business … CMOs also report inconsistent use of marketing analytics and cite gaps in …
Authors: Marketing News Date: 8/30/2018  

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Learn how marketers can easily cleanse and blend data to prepare for any analysis … Go the next step and build a model in a drag-and-drop, code-free/code-friendly environment …
Authors: Selma AvdicDate: 8/30/2018  

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By: Harvard Business Review Analytic Services … Discover how to meet customers' high expectation … Insights into artificial​ intelligence, the internet of things, and cloud …
Authors: Harvard Business Review Analytic Services Date: 8/29/2018  

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to incorporate new research techniques to better engage respondents for improved visibility into the customer experience … - Knowing when to revisit the tracker screener to ensure you are …
Authors: Research Now SSI Date: 8/27/2018  

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influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors …
Authors: Luth Research Date: 8/16/2018  

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By: Bernie Jaworski, Rob Malcolm and Neil Morgan Marketing News … The AMA unveils its first intellectual agenda and introduces the 7 Big Problems of marketing …
Authors: Bernie Jaworski, Rob Malcolm and Neil Morgan Date: 8/10/2018  

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