Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Kelly Haws Associate Professor of Marketing Owen Graduate School of Management Vanderbilt University …
Authors: Matt WeingardenDate: 8/4/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a …
Authors: Clara ChunDate: 6/25/2017  

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Increase digital campaign reach by 4x immediately Combine 400+ new data types with machine-learning for new targeting techniques Layer multi-channels to achieve a 200% lift in …
Authors: Selma AvdicDate: 4/28/2017  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 4/27/2017  

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This paper empirically analyzes fashion cycles in data and presents methods for identifying these cycles … These new methods reveal large fashion cycles in baby names, and the findings …
Authors: Hema Yoganarasimhan Date: 4/25/2017  

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By: Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely Article Snapshot … Firms who actively seek Facebook page likes and manage their page content can …
Authors: Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely Date: 4/25/2017  

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By: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Article Snapshot … Marketing researchers give hypothetical choices  to consumers to identify which …
Authors: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Date: 4/25/2017  

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By: Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Article Snapshot … Examining disclosures by firms in two industries, authors find that forward-looking …
Authors: Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Date: 4/25/2017  

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By: Meghan Oates-Zalesky, VP of Marketing, InCrowd Marketing Health Services … Health care is an industry sensitive to momentary changes and data-backed …
Authors: Meghan Oates-Zalesky, VP of Marketing, InCrowd Date: 4/25/2017  

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By: Lance A. Bettencourt AMA Scholarly Insights … Investors have incomplete information so they rely on signals from the activities of a company to infer what …
Authors: Lance A. Bettencourt  Date: 4/24/2017  

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