Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Kelly Haws Associate Professor of Marketing Owen Graduate School of Management Vanderbilt University …
Authors: Matt WeingardenDate: 8/4/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … What We Are Looking For The ART Forum is a unique conference where practitioners and academics discuss new techniques …
Authors: Clara ChunDate: 6/25/2017  

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By: American Marketing Association Marketing News … The results of the 2017 survey show marketers' confidence is at an all-time high … That figure is down 13% from …
Authors: American Marketing Association Date: 2/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Customer centricity has become an essential component of organizational success … In a world where attention spans are shrinking, it is …
Authors: Lauren Watters Date: 2/23/2017  

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Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

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Marketing may be a good path to becoming a high-paid CEO, one study finds … A quarter of CEOs studied had a sales or marketing background, and their average salary was nearly $800,000 per …
Authors: Hal Conick Date: 2/22/2017  

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The NFL generated $11.09 billion dollars in 2014 … The cost of a 30-second TV advertisement during the Super Bowl has doubled since 2002 … How will the 2016 Super Bowl compare to the past …
Authors: Statista Date: 2/22/2017  

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How online reviews impact your comprehensive marketing strategy The review sites that matter most to your business  How your business can collect 100s of new, positive reviews …
Authors: Podium Date: 2/15/2017  

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Gain insightful marketing strategies drawn from a research study "The Global Digital Conversation … Distinguish between the difference of being an organization that leads or one that …
Authors: Selma AvdicDate: 2/15/2017  

Gain insightful marketing strategies drawn from a research study "The Global Digital Conversation … Distinguish between the difference of being an organization that leads or one that …
Authors: Selma AvdicDate: 2/15/2017  

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