Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Kelly Haws Associate Professor of Marketing Owen Graduate School of Management Vanderbilt University …
Authors: Matt WeingardenDate: 8/4/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a …
Authors: Clara ChunDate: 6/25/2017  

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By: Mandy Rassi Marketing News Weekly … Big Data helps marketers answer well-defined questions and see phenomena, but it falls short of explaining why consumers …
Authors: Mandy Rassi Date: 3/24/2017  

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Key terms & metrics related to database management projects Common pricing models vendors employ End-to-end cleansing & segmentation capabilities Best practices & must-have …
Authors: Zoominfo Date: 3/23/2017  

Key terms & metrics related to database management projects Common pricing models vendors employ End-to-end cleansing & segmentation capabilities Best practices & must-have …
Authors: Zoominfo Date: 3/23/2017  

AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 3/17/2017  

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By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

By: American Marketing Association Marketing News … The results of the 2017 survey show marketers' confidence is at an all-time high … That figure is down 13% from …
Authors: American Marketing Association Date: 3/14/2017  

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