Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/6/2017  

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Documenting a personalization strategy impacts your ROI … Dedicated investment into personalization is a must … Those that exceed revenue goals have a dedicated budget for personalization 83 …
Authors: monetate Date: 9/13/2017  

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How to get started with your ecommerce personalization strategy 8 questions to ask a potential personalization vendor How to establish meaningful personalization benchmarks …
Authors: monetate Date: 9/13/2017  

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New research shows many moms spend one-quarter of their waking day on social media … Many of these same moms hold primary purchasing authority across several categories in households …
Authors: Zach Brooke Date: 9/12/2017  

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In this guide, you’ll learn how to … Understand intent data to enhance your lead profile Discover new target prospects based on intent Utilize effective lead scoring to accurately …
Authors: Heinz Marketing Date: 9/7/2017  

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Methodology and key findings Survey results of generation profiles Best practices for marketing and sales including new ways to engage … Millennials are already taking their seats …
Authors: Heinz Marketing  Date: 9/6/2017  

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Shops are closing, businesses are going bankrupt and consumers are shopping online … Marketers may be able to help by taking control of the ever-evolving customer experience …
Authors: Hal Conick Date: 9/1/2017  

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By: American Marketing Association SEVEN SAGES … Industry experts weigh in on taking on the seven big problems of marketing … You can discuss The 7 Big Problems …
Authors: American Marketing Association Date: 8/31/2017  

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Every business will likely be disrupted by technology at some point … The middle market is no exception … Businesses may not be ready for this disruption … Although 43% of middle market execs …
Authors: Hal Conick Date: 8/30/2017  

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Air travelers are younger, whether on leisure or traveling for business … While one may think Wi-Fi and bathrooms are an issue for travelers, more are satisfied than dissatisfied …
Authors: Marketing News Date: 8/28/2017  

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