Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection where …
Authors: Monica GerhardtDate: 6/6/2019  

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AMA Marketing Management Bootcamp - Chicago, IL 5/16/2019-5/17/2019 | Chicago, IL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 5/16/2019  

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AMA Marketing Management Bootcamp - San Diego, CA 3/7/2019-3/8/2019 | San Diego, CA … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 3/7/2019  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

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By: Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann … Authors Kimberly A. Whitler (University of Virginia) and Ryan Krause (Texas Christian University) present their …
Authors: Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann Date: 11/28/2018  

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send submissions by February 8, 2019, as .DOC files with the subject line: 2019 ART Forum Submission to Monica Gerhardt, mgerhardt@ama.org … The 30th ART Forum features practitioner and …
Authors: Greg Allenby, Conference Chair Date: 11/26/2018  

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 Multicultural Digital Report 2018 is available on October 15, 2018 … following article is available exclusively to Members … Applying Data to Fuel Marketing Success 5 Ways Major Brands …
Authors: Selma AvdicDate: 11/5/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/5/2018  

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Researchers found something strange in a field test: Men spend more money when a dominant male greets them at the store … The researchers believe that their study shows that dominant …
Authors: Hal Conick Date: 11/2/2018  

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Accurately measuring the effects of your changes on customer behavior requires rigorous experimentation … Marketers may hold themselves back in experimentation because of bias, among …
Authors: Daniel Burstein Date: 11/1/2018  

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