Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Click here to return to WQS Award page … This award recognizes world class marketing scholars and mentors of color, while carrying on the legacy of Jerome Williams, Bill Qualls and Thaddeus Spratlen
Authors: AMA Date: 2/26/2018  

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Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind … How advanced CDPs like Lytics’ unify data …
Authors: Selma AvdicDate: 2/21/2018  

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Create personalized content experiences using buyer personasWrite powerful creative briefs … Put in place automated workflows (to get your team running like clockwork …
Authors: Selma AvdicDate: 2/16/2018  

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Uncover buyers and sellers approaches to B2B mrketing in 2017 … Insights into the trends of seller's perspective across several topics … Gain a deeper understanding of buyer's decision …
Authors: NetLine Date: 2/2/2018  

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Viral content is contingent on the emotion it elicits in readers … The most viral content tends to incite anger and awe … Practical content is also commonly shared … They won the 2017 William F …
Authors: Michelle Markelz Date: 1/30/2018  

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Taking your résumé from good to great requires attention to detail and effort … Highlighting your education and sharing acheivements are key components to include on your résumé …
Authors: Walden University Date: 1/23/2018  

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Middle market companies can recruit new employees with good benefit packages … People are stressed about their health and financial well-being … Companies that help assuage that stress with …
Authors: Hal Conick Date: 12/21/2017  

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Richard Thaler won the Nobel Prize in economics for an idea that every marketer needs to be familiar with: the nudge … In marketing, nudges have been used to improve market research …
Authors: Hal Conick Date: 12/20/2017  

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By: Bernie Jaworski, Rob Malcolm and Neil Morgan Marketing News … The AMA unveils its first intellectual agenda and introduces the 7 Big Problems of marketing …
Authors: Bernie Jaworski, Rob Malcolm and Neil Morgan Date: 12/4/2017  

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How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … AI and machine learning are coming at us fast …
Authors: Selma AvdicDate: 11/30/2017  

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