Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Hyper-informed customers and prospects have high expectations … Marketing and technology teams need to work together and share data and information … There are 15 ideas you can implement …
Authors: IBM Marketing Cloud Date: 5/22/2017  

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How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … following article is available exclusively to …
Authors: Selma AvdicDate: 5/22/2017  

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By: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Article Snapshot … Marketing researchers give hypothetical choices  to consumers to identify which …
Authors: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Date: 5/7/2017  

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By: Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Article Snapshot … Examining disclosures by firms in two industries, authors find that forward-looking …
Authors: Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Date: 5/7/2017  

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By: Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely Article Snapshot … Facebook pages can positively effect offline customer behavior …
Authors: Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely Date: 5/7/2017  

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Increase digital campaign reach by 4x immediately Combine 400+ new data types with machine-learning for new targeting techniques Layer multi-channels to achieve a 200% lift in …
Authors: Selma AvdicDate: 4/28/2017  

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This paper empirically analyzes fashion cycles in data and presents methods for identifying these cycles … These new methods reveal large fashion cycles in baby names, and the findings …
Authors: Hema Yoganarasimhan Date: 4/25/2017  

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By: Meghan Oates-Zalesky, VP of Marketing, InCrowd Marketing Health Services … Health care is an industry sensitive to momentary changes and data-backed …
Authors: Meghan Oates-Zalesky, VP of Marketing, InCrowd Date: 4/25/2017  

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By: Lance A. Bettencourt AMA Scholarly Insights … Investors have incomplete information so they rely on signals from the activities of a company to infer what …
Authors: Lance A. Bettencourt  Date: 4/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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