Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Consumers have a broader set of considerations at the point of purchase than they used to … Metrics such as NPS and brand loyalty are poor indicators of likelihood to purchase …
Authors: Rebecca Brooks Date: 3/1/2017  

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A new report from the National Center for the Middle Market explored the impact of having a solid talent-planning strategy … Companies that perform well at talent-planning activities see …
Authors: Sarah Steimer Date: 2/28/2017  

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Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

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Marketing may be a good path to becoming a high-paid CEO, one study finds … A quarter of CEOs studied had a sales or marketing background, and their average salary was nearly $800,000 per …
Authors: Hal Conick Date: 2/22/2017  

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The NFL generated $11.09 billion dollars in 2014 … The cost of a 30-second TV advertisement during the Super Bowl has doubled since 2002 … How will the 2016 Super Bowl compare to the past …
Authors: Statista Date: 2/22/2017  

The NFL generated $11.09 billion dollars in 2014 … The cost of a 30-second TV advertisement during the Super Bowl has doubled since 2002 … How will the 2016 Super Bowl compare to the past …
Authors: Statista Date: 2/22/2017  

How online reviews impact your comprehensive marketing strategy The review sites that matter most to your business  How your business can collect 100s of new, positive reviews …
Authors: Podium Date: 2/15/2017  

How online reviews impact your comprehensive marketing strategy The review sites that matter most to your business  How your business can collect 100s of new, positive reviews …
Authors: Podium Date: 2/15/2017  

Gain insightful marketing strategies drawn from a research study "The Global Digital Conversation … Distinguish between the difference of being an organization that leads or one that …
Authors: Selma AvdicDate: 2/15/2017  

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By: M. Berk Talay, M. Billur Akdeniz, and Ahmet H. Kirca AMA Scholarly Insights … Short-term investor reactions to new product preannouncements are generally …
Authors: M. Berk Talay, M. Billur Akdeniz, and Ahmet H. Kirca Date: 2/13/2017  

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