Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Why superior B2B contact data is essential to any sales technology stack … How prospecting solutions eliminate bottlenecks & maximize sales productivity Best practices & must-have …
Authors: ZoomInfo Date: 7/24/2017  

Why superior B2B contact data is essential to any sales technology stack … How prospecting solutions eliminate bottlenecks & maximize sales productivity Best practices & must-have …
Authors: ZoomInfo Date: 7/24/2017  

Technology is starting to line up with the vision marketers have had for years but didn't have the tools to deliver Use blended attribution rather than last-click: retains simplicity …
Authors: AdRoll Date: 7/24/2017  

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Content marketing professionals are in high demand and a growing opportunity for marketers There is a difference between content marketing and product marketing …
Authors: Curata Date: 7/19/2017  

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Improve your focus with an organized strategy that establishes clear goals and priorities … Increase your production capacity by making more efficient use of valuable resources …
Authors: Curata Date: 7/19/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 7/10/2017  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 7/6/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Best Paper Toward Reconciling Stated and Revealed Preferences … Nino Hardt, Ohio State University Youngju Kim, NEOMA …
Authors: Clara ChunDate: 6/25/2017  

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By: Leslie K. John AMA Scholarly Insights … Given the substantial investment of time, money, and firm resources spent chasing “likes” on Facebook, marketers are …
Authors: Leslie K. John Date: 6/15/2017  

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Key data points that prove the value of employee engagement programs to enterprise organizations The importance of engagement as a pre-cursor to authentic employee advocacy, along …
Authors: Bambu | Aberdeen Group Date: 6/12/2017  

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