Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … AI and machine learning are coming at us fast …
Authors: Selma AvdicDate: 11/30/2017  

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Summarize the process used by Dr. Cadotte in developing the latest edition of the award-winning Marketplace simulation … Illustrate how a valued pedagogy can be enhanced through careful …
Authors: Marketplace Simulations Date: 11/29/2017  

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Homeownership in the U.S. is still an aspiration, but it may become unattainable for younger adults … The future of homeownership affects numerous American industries …
Authors: Sarah Steimer Date: 11/17/2017  

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Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

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The Marketing Legends program is designed to honor exceptional marketing people within that community and create a repository of educational content to inspire students, scholars …
Authors: test Date: 10/26/2017  

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George Day on Market Driven Strategies, Organization and Building a Future on Data … During this interview, Dr. Day discusses market drive strategies, organization and how companies can …
Authors: Marketing Legends Date: 10/26/2017  

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By: Michael Brereton and Diane Bowers Marketing News … The AMA's semi-annual report on the state of the market research industry charts the growth of the …
Authors: Michael Brereton and Diane Bowers Date: 10/11/2017  

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Identify content types that disrupt the status quo Create uncertainty around unconsidered needs and show the high cost of not addressing those needs Focus on situations, not …
Authors: Netline Date: 10/4/2017  

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Marketing research has become a strategic option for driving sales, margins and EBITDA … Marketing research and analytics should link customer, market and product information to sales …
Authors: Vikas Mittal Date: 10/2/2017  

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By: Kate DuHadway Marketing News Weekly … Chatbots and AI are incresingly helping marketers automate their interactions with consumers and customers …
Authors: Kate DuHadway Date: 9/29/2017  

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