Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 7/6/2017  

Home Agenda Speaker Registration Hotel/Travel Sponsors … Best Paper Toward Reconciling Stated and Revealed Preferences … Nino Hardt, Ohio State University Youngju Kim, NEOMA …
Authors: Clara ChunDate: 6/25/2017  

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By: Leslie K. John AMA Scholarly Insights … Given the substantial investment of time, money, and firm resources spent chasing “likes” on Facebook, marketers are …
Authors: Leslie K. John Date: 6/15/2017  

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Key data points that prove the value of employee engagement programs to enterprise organizations The importance of engagement as a pre-cursor to authentic employee advocacy, along …
Authors: Bambu | Aberdeen Group Date: 6/12/2017  

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By: Paul Helman, Chief Science Officer, 84.51° Marketing Insights … AI and machine learning are inextricable to the future of business … It’s easy to see why this …
Authors: Paul Helman, Chief Science Officer, 84.51° Date: 6/6/2017  

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Engaging employees can improve business outcomes … Strategies can help improve the effectiveness of employee advocacy programs … Technology can support the advocacy programs …
Authors: Bambu Date: 6/6/2017  

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Over 55 years of conversation and friendship, Philip Kotler and Sidney Levy changed marketing forever … Thanks to Kotler and Levy, concepts such as branding, analytics and cause marketing …
Authors: Hal Conick Date: 6/1/2017  

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The tools for knowing customers are shifting toward observational data … While observational data is strong on realism, it can be noisy and hard to interpret … A key strength of the survey …
Authors: Gordon Wyner  Date: 6/1/2017  

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What? There are many different date labels on food products … Research indicates these labels confuse consumers and lead to vast amounts of food waste … After years of confusing consumers a …
Authors: Zach Brooke Date: 6/1/2017  

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Veteran political reporter Bob Woodward says the amount of power a president holds has increased dramatically over the past several administrations … Sign up for the 2017 Marketing and …
Authors: Zach Brooke Date: 5/23/2017  

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