Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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By: Journal of Public Policy and Marketing Academic … Sonya Grier and Brennan Davis receive the 2017 Thomas C. Kinnear/Journal of Public Policy & Marketing …
Authors: Journal of Public Policy and Marketing Date: 8/16/2017  

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Anders Gustafsson of Karlstad University in Sweden … Shoppers may think they are in control of their decisions, but new research suggests they are more impressionable than they realize …
Authors: Michelle Markelz Date: 8/7/2017  

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Viral content is contingent on the emotion is elicits in readers … The most viral content tends to incite anger and awe … Practical content is also commonly shared … They won the 2017 William F …
Authors: Michelle Markelz Date: 8/6/2017  

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Wilcox won the 2017 Berry Book Award for his book The Business of Choice … Marketers are good at understanding how culture and personal beliefs affect choice, but do they know how human …
Authors: Michelle Markelz Date: 8/6/2017  

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Traditional corporate valuation models do not adequately account for the influence of customer behavior … Researchers Peter Fader and Daniel McCarthy developed a model, based on customer …
Authors: Michelle Markelz Date: 8/5/2017  

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David Crockett of the University of South Carolina … David Crockett is the winner of the Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence, an award that carries …
Authors: Michelle Markelz Date: 8/5/2017  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Kelly Haws Associate Professor of Marketing Owen Graduate School of Management Vanderbilt University …
Authors: Matt WeingardenDate: 8/4/2017  

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Learn how to help executives make decisions faster … Learn how to create confidence in long-term plans … Learn the fundamentals of best-practice scenario planning …
Authors: Oliver Wight Date: 8/3/2017  

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The Internet of Things (IoT) are devices and sensors connected to computing systems and networks … Marketers can apply IoT concepts and technologies to understand how consumers acually …
Authors: Sas Date: 8/1/2017  

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What?​ There are nearly 3.7 billion people online and very few of them are American … How can marketers reach the rest of the world … American marketers have nearly $182.6 billion in the …
Authors: Hal Conick Date: 7/28/2017  

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