Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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This paper empirically analyzes fashion cycles in data and presents methods for identifying these cycles … These new methods reveal large fashion cycles in baby names, and the findings …
Authors: Hema Yoganarasimhan Date: 4/25/2017  

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By: Meghan Oates-Zalesky, VP of Marketing, InCrowd Marketing Health Services … Health care is an industry sensitive to momentary changes and data-backed …
Authors: Meghan Oates-Zalesky, VP of Marketing, InCrowd Date: 4/25/2017  

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By: Lance A. Bettencourt AMA Scholarly Insights … Investors have incomplete information so they rely on signals from the activities of a company to infer what …
Authors: Lance A. Bettencourt  Date: 4/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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The explosion of digital, the empowered customer and the acceleration of innovation are having a profound impact on customer expectations … How companies can adapt: Enlightened by what …
Authors: Selma AvdicDate: 4/21/2017  

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Collecting data is good but insufficient … Marketers must be strategic about what data points they analyze … There is no dearth of data for marketers to draw conclusions from, but building …
Authors: David Krajicek Date: 4/10/2017  

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A comprehensive understanding of marketing channels is critical to getting goods and services purchased by individual consumers … How well do you know marketing channels …
Authors: Zach Brooke  Date: 4/7/2017  

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By: Mandy Rassi Marketing News Weekly … Big Data helps marketers answer well-defined questions and see phenomena, but it falls short of explaining why consumers …
Authors: Mandy Rassi Date: 3/24/2017  

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Key terms & metrics related to database management projects Common pricing models vendors employ End-to-end cleansing & segmentation capabilities Best practices & must-have …
Authors: Zoominfo Date: 3/23/2017  

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By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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