Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

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What is the Valuing Diversity PhD Scholarship … Past applicants are strongly encouraged to reapply … All applicants must meet the following requirements … They must be from one of the following …
Authors: AMA Foundation Date: 6/6/2018  

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The customer experience discipline has greaty evolved over the last 30 years, and artificial intelligence is poised to continue driving that transformation … This article is the first in …
Authors: Dave Fish and Brian Keehner  Date: 6/5/2018  

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Market research consumers now place greater value on insights beyond what traditional market research has measured … Market research companies have not ignored these problems, but they …
Authors: Zach Brooke Date: 5/30/2018  

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The market research industry continues to outpace GDP, and revenue earned in the U.S by the top 50 continues to climb … This is the last edition of the AMA Gold Report …
Authors: Diane Bowers Date: 5/30/2018  

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Why journey mapping is important to getting the most creativity out of your team  Best practices for omnichannel experience mapping The critical steps marketing teams should take to …
Authors: Selma AvdicDate: 5/30/2018  

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Conventional research tools are not the only means marketers have to uncover customer sentiment … Reviewing or uncovering signature stories can be a powerful research tool because stories …
Authors: David Aaker Date: 5/30/2018  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 5/24/2018  

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Insights into the dining and quick service restaurant industries  Best practices honed from case studies of three successfull brands  ​Profile of frequent diners – those who eat out …
Authors: YouGov Date: 5/16/2018  

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Organize data to ensure all location data on the web is complete and accurate Monitor reviews across the web in real time Respond promptly to reviews to build consumer trust and …
Authors: Selma AvdicDate: 4/26/2018  

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