Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

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By: American Marketing Association Marketing News … The results of the 2017 survey show marketers' confidence is at an all-time high … That figure is down 13% from …
Authors: American Marketing Association Date: 3/14/2017  

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Does the vendor require long-term contracts or upfront fees … Are there limits on or extra charges for customer support … Is their solution highly rated by customers …
Authors: SharpSpring Date: 3/9/2017  

Does the vendor require long-term contracts or upfront fees … Are there limits on or extra charges for customer support … Is their solution highly rated by customers …
Authors: SharpSpring Date: 3/9/2017  

Compelling tech trends, from live video and messaging apps to AI and VR Industry survey results, including the choice between traditional and digital channels Proprietary audience …
Authors: Kinetic Date: 3/9/2017  

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Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

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By: J. Walker Smith Marketing News … Polls work as long as researchers and marketers ask the right questions … Today's risk and uncertainty put an imperative on …
Authors: J. Walker Smith Date: 3/6/2017  

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Video keeps participants focused Share applications or documents Mark up documents in real time … Learn how to engage colleagues and clients in meetings … Unable to display this Web Part …
Authors: Cisco WebEX LLC Date: 3/2/2017  

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Get closer to the action Learn to share Demonstrate your value … Cisco WebEX LLC Add A Comment … Your Value-Based Pricing Strategy: How to Price Your Event Qualitative …
Authors: Cisco WebEX LLC Date: 3/2/2017  

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