Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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The market research industry continues to outpace GDP, and revenue earned in the U.S by the top 50 continues to climb … This is the last edition of the AMA Gold Report …
Authors: Diane Bowers Date: 5/30/2018  

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Why journey mapping is important to getting the most creativity out of your team  Best practices for omnichannel experience mapping The critical steps marketing teams should take to …
Authors: Selma AvdicDate: 5/30/2018  

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Conventional research tools are not the only means marketers have to uncover customer sentiment … Reviewing or uncovering signature stories can be a powerful research tool because stories …
Authors: David Aaker Date: 5/30/2018  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 5/24/2018  

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Insights into the dining and quick service restaurant industries  Best practices honed from case studies of three successfull brands  ​Profile of frequent diners – those who eat out …
Authors: YouGov Date: 5/16/2018  

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Organize data to ensure all location data on the web is complete and accurate Monitor reviews across the web in real time Respond promptly to reviews to build consumer trust and …
Authors: Selma AvdicDate: 4/26/2018  

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Cities and middle market companies have a give-and-take relationship … Metro areas provide the infrastructure and talent that attract companies, while middle market firms provide …
Authors: Sarah Steimer Date: 4/26/2018  

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What is the Charles Coolidge Parlin Marketing Research Award … This award honors Charles Coolidge Parlin, the founder of market research … To be awarded the Charles Coolidge Parlin Marketing …
Authors: AMA Date: 4/17/2018  

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This award recognizes world class marketing scholars and mentors of color, while carrying on the legacy of Jerome Williams, Bill Qualls and Thaddeus Spratlen … The award will be given to …
Authors: AMA Date: 4/11/2018  

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Mixing passive metering of digital devices with trigger surveys at physical stores, we deliver end-to-end insights on how consumers navigate major purchases … This is a deep dive into how …
Authors: Luth Research Date: 4/9/2018  

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