Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Attendees can attest that the welcoming, encouraging, and supportive atmosphere at MPPC makes it a "must attend​" event … The Marketing Public Policy, held in Columbus, Ohio achieved …
Authors: Monica Gerhardt Date: 6/21/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a …
Authors: Clara ChunDate: 6/21/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection …
Authors: Monica GerhardtDate: 6/7/2018  

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to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

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What is the Valuing Diversity PhD Scholarship … Past applicants are strongly encouraged to reapply … All applicants must meet the following requirements … They must be from one of the following …
Authors: AMA Foundation Date: 6/6/2018  

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The customer experience discipline has greaty evolved over the last 30 years, and artificial intelligence is poised to continue driving that transformation … This article is the first in …
Authors: Dave Fish and Brian Keehner  Date: 6/5/2018  

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Market research consumers now place greater value on insights beyond what traditional market research has measured … Market research companies have not ignored these problems, but they …
Authors: Zach Brooke Date: 5/30/2018  

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The market research industry continues to outpace GDP, and revenue earned in the U.S by the top 50 continues to climb … This is the last edition of the AMA Gold Report …
Authors: Diane Bowers Date: 5/30/2018  

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Why journey mapping is important to getting the most creativity out of your team  Best practices for omnichannel experience mapping The critical steps marketing teams should take to …
Authors: Selma AvdicDate: 5/30/2018  

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Conventional research tools are not the only means marketers have to uncover customer sentiment … Reviewing or uncovering signature stories can be a powerful research tool because stories …
Authors: David Aaker Date: 5/30/2018  

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