Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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The tools for knowing customers are shifting toward observational data … While observational data is strong on realism, it can be noisy and hard to interpret … A key strength of the survey …
Authors: Gordon Wyner  Date: 6/1/2017  

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What? There are many different date labels on food products … Research indicates these labels confuse consumers and lead to vast amounts of food waste … After years of confusing consumers a …
Authors: Zach Brooke Date: 6/1/2017  

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Veteran political reporter Bob Woodward says the amount of power a president holds has increased dramatically over the past several administrations … Sign up for the 2017 Marketing and …
Authors: Zach Brooke Date: 5/23/2017  

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Hyper-informed customers and prospects have high expectations … Marketing and technology teams need to work together and share data and information … There are 15 ideas you can implement …
Authors: IBM Marketing Cloud Date: 5/22/2017  

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How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … following article is available exclusively to …
Authors: Selma AvdicDate: 5/22/2017  

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By: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Article Snapshot … Marketing researchers give hypothetical choices  to consumers to identify which …
Authors: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Date: 5/7/2017  

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By: Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Article Snapshot … Examining disclosures by firms in two industries, authors find that forward-looking …
Authors: Emanuel Bayer, Kapil R. Tuli, Bernd Skiera Date: 5/7/2017  

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By: Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely Article Snapshot … Facebook pages can positively effect offline customer behavior …
Authors: Daniel Mochon, Karen Johnson, Janet Schwartz, Dan Ariely Date: 5/7/2017  

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Increase digital campaign reach by 4x immediately Combine 400+ new data types with machine-learning for new targeting techniques Layer multi-channels to achieve a 200% lift in …
Authors: Selma AvdicDate: 4/28/2017  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 4/27/2017  

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