Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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nominations for AMA Foundation Awards today … The American Marketing Association Foundation (AMAF) is accepting nominations for this year’s 4 under 40: Emerging Leaders Award …
Authors: AMA Date: 3/29/2018  

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The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research … We welcome any AMA member with teaching and/or research …
Authors: Bill Stanton Date: 3/26/2018  

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How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

The variety of industries in the middle market makes it hard to take a well-proportioned snapshot of the market … Executives can find tidbits of information in indices and indicators that …
Authors: Hal Conick Date: 3/19/2018  

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By: Joris Zwegers and Dmitri Seredenko … Market segmentation may seem outdated in a world of personalization and segments of one … Market segmentation must be considered a platform …
Authors: Joris Zwegers and Dmitri Seredenko Date: 3/12/2018  

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How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

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Click here to return to WQS Award page … This award recognizes world class marketing scholars and mentors of color, while carrying on the legacy of Jerome Williams, Bill Qualls and Thaddeus Spratlen
Authors: AMA Date: 2/26/2018  

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Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind … How advanced CDPs like Lytics’ unify data …
Authors: Selma AvdicDate: 2/21/2018  

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Create personalized content experiences using buyer personasWrite powerful creative briefs … Put in place automated workflows (to get your team running like clockwork …
Authors: Selma AvdicDate: 2/16/2018  

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