Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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The explosion of digital, the empowered customer and the acceleration of innovation are having a profound impact on customer expectations … How companies can adapt: Enlightened by what …
Authors: Selma AvdicDate: 4/21/2017  

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Collecting data is good but insufficient … Marketers must be strategic about what data points they analyze … There is no dearth of data for marketers to draw conclusions from, but building …
Authors: David Krajicek Date: 4/10/2017  

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A comprehensive understanding of marketing channels is critical to getting goods and services purchased by individual consumers … How well do you know marketing channels …
Authors: Zach Brooke  Date: 4/7/2017  

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By: Mandy Rassi Marketing News Weekly … Big Data helps marketers answer well-defined questions and see phenomena, but it falls short of explaining why consumers …
Authors: Mandy Rassi Date: 3/24/2017  

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Key terms & metrics related to database management projects Common pricing models vendors employ End-to-end cleansing & segmentation capabilities Best practices & must-have …
Authors: Zoominfo Date: 3/23/2017  

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By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

How well do you know buyer personas … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/14/2017  

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