Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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New research shows many moms spend one-quarter of their waking day on social media … Many of these same moms hold primary purchasing authority across several categories in households …
Authors: Zach Brooke Date: 9/12/2017  

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In this guide, you’ll learn how to … Understand intent data to enhance your lead profile Discover new target prospects based on intent Utilize effective lead scoring to accurately …
Authors: Heinz Marketing Date: 9/7/2017  

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Methodology and key findings Survey results of generation profiles Best practices for marketing and sales including new ways to engage … Millennials are already taking their seats …
Authors: Heinz Marketing  Date: 9/6/2017  

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Shops are closing, businesses are going bankrupt and consumers are shopping online … Marketers may be able to help by taking control of the ever-evolving customer experience …
Authors: Hal Conick Date: 9/1/2017  

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By: American Marketing Association SEVEN SAGES … Industry experts weigh in on taking on the seven big problems of marketing … You can discuss The 7 Big Problems …
Authors: American Marketing Association Date: 8/31/2017  

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Every business will likely be disrupted by technology at some point … The middle market is no exception … Businesses may not be ready for this disruption … Although 43% of middle market execs …
Authors: Hal Conick Date: 8/30/2017  

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Air travelers are younger, whether on leisure or traveling for business … While one may think Wi-Fi and bathrooms are an issue for travelers, more are satisfied than dissatisfied …
Authors: Marketing News Date: 8/28/2017  

Air travelers are younger, whether on leisure or traveling for business … While one may think Wi-Fi and bathrooms are an issue for travelers, more are satisfied than dissatisfied …
Authors: Marketing News Date: 8/28/2017  

An Ipsos survey found Affluent Americans (the top 8%) outspend non-affluent counterparts by more than 2.5 times … Despite their higher incomes, these households still own non-luxury cars …
Authors: Sarah Steimer Date: 8/25/2017  

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Which online qualitative method is best for which research needs How to assess online qualitative solutions that meet your speed and cost requirements How to balance the risk and …
Authors: Digsite Date: 8/21/2017  

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