Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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Compelling tech trends, from live video and messaging apps to AI and VR Industry survey results, including the choice between traditional and digital channels Proprietary audience …
Authors: Kinetic Date: 3/9/2017  

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Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

By: J. Walker Smith Marketing News … Polls work as long as researchers and marketers ask the right questions … Today's risk and uncertainty put an imperative on …
Authors: J. Walker Smith Date: 3/6/2017  

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Video keeps participants focused Share applications or documents Mark up documents in real time … Learn how to engage colleagues and clients in meetings …
Authors: Cisco WebEX LLC Date: 3/2/2017  

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Get closer to the action Learn to share Demonstrate your value … Cisco WebEX LLC Add A Comment … Don't Make Your Meeting a Snoozer The Power of Human Touch Q4 2016 Social …
Authors: Cisco WebEX LLC Date: 3/2/2017  

Get closer to the action Learn to share Demonstrate your value … Cisco WebEX LLC Add A Comment … Unable to display this Web Part … To troubleshoot the problem, open this Web …
Authors: Cisco WebEX LLC Date: 3/2/2017  

Consumers have a broader set of considerations at the point of purchase than they used to … Metrics such as NPS and brand loyalty are poor indicators of likelihood to purchase …
Authors: Rebecca Brooks Date: 3/1/2017  

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A new report from the National Center for the Middle Market explored the impact of having a solid talent-planning strategy … Companies that perform well at talent-planning activities see …
Authors: Sarah Steimer Date: 2/28/2017  

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Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

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