Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 12/21/2017  

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What is the Charles Coolidge Parlin Marketing Research Award … This award honors Charles Coolidge Parlin, the founder of market research … To be awarded the Charles Coolidge Parlin Marketing …
Authors: AMA Date: 12/21/2017  

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Middle market companies can recruit new employees with good benefit packages … People are stressed about their health and financial well-being … Companies that help assuage that stress with …
Authors: Hal Conick Date: 12/21/2017  

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Richard Thaler won the Nobel Prize in economics for an idea that every marketer needs to be familiar with: the nudge … In marketing, nudges have been used to improve market research …
Authors: Hal Conick Date: 12/20/2017  

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By: Bernie Jaworski, Rob Malcolm and Neil Morgan Marketing News … The AMA unveils its first intellectual agenda and introduces the 7 Big Problems of marketing …
Authors: Bernie Jaworski, Rob Malcolm and Neil Morgan Date: 12/4/2017  

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How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … AI and machine learning are coming at us fast …
Authors: Selma AvdicDate: 11/30/2017  

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Summarize the process used by Dr. Cadotte in developing the latest edition of the award-winning Marketplace simulation … Illustrate how a valued pedagogy can be enhanced through careful …
Authors: Marketplace Simulations Date: 11/29/2017  

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Homeownership in the U.S. is still an aspiration, but it may become unattainable for younger adults … The future of homeownership affects numerous American industries …
Authors: Sarah Steimer Date: 11/17/2017  

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Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … The basics of marketing research are changing … Even the skills you learned a few years ago are already becoming dated …
Authors: Clara ChunDate: 11/6/2017  

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