Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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George Day on Market Driven Strategies, Organization and Building a Future on Data … During this interview, Dr. Day discusses market drive strategies, organization and how companies can …
Authors: Marketing Legends Date: 10/26/2017  

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By: Michael Brereton and Diane Bowers Marketing News … The AMA's semi-annual report on the state of the market research industry charts the growth of the …
Authors: Michael Brereton and Diane Bowers Date: 10/11/2017  

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Identify content types that disrupt the status quo Create uncertainty around unconsidered needs and show the high cost of not addressing those needs Focus on situations, not …
Authors: Netline Date: 10/4/2017  

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Marketing research has become a strategic option for driving sales, margins and EBITDA … Marketing research and analytics should link customer, market and product information to sales …
Authors: Vikas Mittal Date: 10/2/2017  

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By: Kate DuHadway Marketing News Weekly … Chatbots and AI are incresingly helping marketers automate their interactions with consumers and customers …
Authors: Kate DuHadway Date: 9/29/2017  

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Quality international research is critical to doing business in foreign markets … Much of international research is fraught with the potential for misinterpretation if not translated and …
Authors: Zach Brooke Date: 9/28/2017  

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Documenting a personalization strategy impacts your ROI … Dedicated investment into personalization is a must … Those that exceed revenue goals have a dedicated budget for personalization 83 …
Authors: monetate Date: 9/13/2017  

Documenting a personalization strategy impacts your ROI … Dedicated investment into personalization is a must … Those that exceed revenue goals have a dedicated budget for personalization 83 …
Authors: monetate Date: 9/13/2017  

How to get started with your ecommerce personalization strategy 8 questions to ask a potential personalization vendor How to establish meaningful personalization benchmarks …
Authors: monetate Date: 9/13/2017  

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New research shows many moms spend one-quarter of their waking day on social media … Many of these same moms hold primary purchasing authority across several categories in households …
Authors: Zach Brooke Date: 9/12/2017  

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