Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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The Internet of Things (IoT) are devices and sensors connected to computing systems and networks … Marketers can apply IoT concepts and technologies to understand how consumers acually …
Authors: Sas Date: 8/1/2017  

The Internet of Things (IoT) are devices and sensors connected to computing systems and networks … Marketers can apply IoT concepts and technologies to understand how consumers acually …
Authors: Sas Date: 8/1/2017  

What?​ There are nearly 3.7 billion people online and very few of them are American … How can marketers reach the rest of the world … American marketers have nearly $182.6 billion in the …
Authors: Hal Conick Date: 7/28/2017  

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Why superior B2B contact data is essential to any sales technology stack … How prospecting solutions eliminate bottlenecks & maximize sales productivity Best practices & must-have …
Authors: ZoomInfo Date: 7/24/2017  

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Technology is starting to line up with the vision marketers have had for years but didn't have the tools to deliver Use blended attribution rather than last-click: retains simplicity …
Authors: AdRoll Date: 7/24/2017  

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Content marketing professionals are in high demand and a growing opportunity for marketers There is a difference between content marketing and product marketing …
Authors: Curata Date: 7/19/2017  

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Improve your focus with an organized strategy that establishes clear goals and priorities … Increase your production capacity by making more efficient use of valuable resources …
Authors: Curata Date: 7/19/2017  

Improve your focus with an organized strategy that establishes clear goals and priorities … Increase your production capacity by making more efficient use of valuable resources …
Authors: Curata Date: 7/19/2017  

By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 7/10/2017  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 7/6/2017  

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