Marketing Research

Marketing Research topicsMarketing research has come to the fore, as organizations are tapping into customer data and insights not only to better connect with target audiences, but also to develop winning business strategies. Find links below to the latest in-depth information in research-focused AMA events, articles, webcasts​ and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  

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How qualitative and quantitative insights can be fully integrated How to enable your consumers/customers to speak directly without introducing bias How to track your brand or …
Authors: Selma AvdicDate: 10/29/2018  

How qualitative and quantitative insights can be fully integrated How to enable your consumers/customers to speak directly without introducing bias How to track your brand or …
Authors: Selma AvdicDate: 10/29/2018  

In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 10/8/2018  

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the guide to see how top brands … Manage brand standards everywhere they’re needed … Control collaboration with agencies and freelancers … Scale, manage and control your brand like a top …
Authors: Bynder Date: 9/26/2018  

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Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

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Marketing research jobs have always carried a bit of a stigma as number-crunching, dead-end staff positions … Few people choose this career path because they fear it won't lead to …
Authors: Lawrence A. Crosby Date: 9/20/2018  

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Despite its historic growth, marketers still struggle to justify social media's ​​positive impact on business … CMOs also report inconsistent use of marketing analytics and cite gaps in …
Authors: Marketing News Date: 8/30/2018  

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Learn how marketers can easily cleanse and blend data to prepare for any analysis … Go the next step and build a model in a drag-and-drop, code-free/code-friendly environment …
Authors: Selma AvdicDate: 8/30/2018  

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By: Harvard Business Review Analytic Services … Discover how to meet customers' high expectation … Insights into artificial​ intelligence, the internet of things, and cloud …
Authors: Harvard Business Review Analytic Services Date: 8/29/2018  

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to incorporate new research techniques to better engage respondents for improved visibility into the customer experience … - Knowing when to revisit the tracker screener to ensure you are …
Authors: Research Now SSI Date: 8/27/2018  

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