Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​​

What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

Sourcing fresh data can be daunting, but it's mostly automatable Pulling data from the CRM can expedite persona identification Delivering personalized messages in multiple channels …
Authors: Selma AvdicDate: 3/27/2018  

Learn new best practices for ad & creative testing in the automation age Find out how you can turn testing into powerful ammunition to justify and save advertising budgets …
Authors: Selma AvdicDate: 3/23/2018  

Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind … How advanced CDPs like Lytics’ unify data …
Authors: Selma AvdicDate: 2/21/2018  

Create personalized content experiences using buyer personasWrite powerful creative briefs … Put in place automated workflows (to get your team running like clockwork …
Authors: Selma AvdicDate: 2/16/2018  

Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

Assess the strength of your people, product and position alignment Understand the risks your growth efforts face and how to handle them Create a smoother path to aggressive growth …
Authors: Selma AvdicDate: 10/30/2017  

The smartest ways to rapidly grow and segment your email list … Design strategies to help your email stand out in crowded inboxes … Testing tips to boost subscriber engagement with every …
Authors: Selma AvdicDate: 10/25/2017  

An overview of deliverability Top sending strategies and best practices that will help increase your email engagement all year long; Why you should leave your batch-and-blast …
Authors: Selma AvdicDate: 9/15/2017  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.