Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

How social analytics uncover insights that helps strengthen consumer engagement The vital role social channels play in ensuring your content resonates with your target audience …
Authors: Selma AvdicDate: 9/20/2018  

Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience  Advice for tweaking your digital marketing …
Authors: Selma AvdicDate: 9/13/2018  

What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

Sourcing fresh data can be daunting, but it's mostly automatable Pulling data from the CRM can expedite persona identification Delivering personalized messages in multiple channels …
Authors: Selma AvdicDate: 3/27/2018  

Learn new best practices for ad & creative testing in the automation age Find out how you can turn testing into powerful ammunition to justify and save advertising budgets …
Authors: Selma AvdicDate: 3/23/2018  

Why traditional marketing creates fragmented conversations, and why marketers must adopt future-looking technology now to avoid falling behind … How advanced CDPs like Lytics’ unify data …
Authors: Selma AvdicDate: 2/21/2018  

Create personalized content experiences using buyer personasWrite powerful creative briefs … Put in place automated workflows (to get your team running like clockwork …
Authors: Selma AvdicDate: 2/16/2018  

Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

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