Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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The imperatives of data-driven marketing in a hyperconnected, infinitely mobile world How to correlate marketing data with sales outcomes that equate to ROI Crucial data-driven …
Authors: Selma AvdicDate: 12/11/2018  

In this webcast, INXPO will cover insights from our 2018 Benchmark Report and ways to apply these best practices and trends to drive engagement … Applying Data to Fuel Marketing Success …
Authors: Selma AvdicDate: 12/6/2018  

Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement How to use audience sentiment, image analytics, geo location …
Authors: Selma AvdicDate: 11/14/2018  

 Multicultural Digital Report 2018 is available on October 15, 2018 … following article is available exclusively to Members … Applying Data to Fuel Marketing Success 5 Ways Major Brands …
Authors: Selma AvdicDate: 11/5/2018  

What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

How social analytics uncover insights that helps strengthen consumer engagement The vital role social channels play in ensuring your content resonates with your target audience …
Authors: Selma AvdicDate: 9/20/2018  

Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience  Advice for tweaking your digital marketing …
Authors: Selma AvdicDate: 9/13/2018  

What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

Sourcing fresh data can be daunting, but it's mostly automatable Pulling data from the CRM can expedite persona identification Delivering personalized messages in multiple channels …
Authors: Selma AvdicDate: 3/27/2018  

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