Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/31/2019  

View duplicates

AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … Digital marketing continues to evolve at an accelerated rate … Advances in technology allow marketers to keep pace with …
Authors: Clara ChunDate: 11/5/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

View duplicates

What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 9/26/2018  

View duplicates

How social analytics uncover insights that helps strengthen consumer engagement The vital role social channels play in ensuring your content resonates with your target audience …
Authors: Selma AvdicDate: 9/20/2018  

Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience  Advice for tweaking your digital marketing …
Authors: Selma AvdicDate: 9/13/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 7/25/2018  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.