Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Gain insights from both​ the buyer’s and seller’s perspective … Details on buyer's preferences, ranging from sales rep interactions to content types … Learn how B2B marketers are tackling …
Authors: NetLine Corporation & Seismic Date: 9/11/2018  

Marketers should spend less time pulling reports and more time analyzing data … Your data should come to you … Slack frees up time to work on strategic projects rather than spending time …
Authors: Slack Date: 8/31/2018  

We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that tell a story makes it easy for your teams to …
Authors: Dan Antonson, Collegis Education Date: 8/31/2018  

Despite its historic growth, marketers still struggle to justify social media's ​​positive impact on business … CMOs also report inconsistent use of marketing analytics and cite gaps in …
Authors: Marketing News Date: 8/30/2018  

By: Harvard Business Review Analytic Services … Discover how to meet customers' high expectation … Insights into artificial​ intelligence, the internet of things, and cloud …
Authors: Harvard Business Review Analytic Services Date: 8/29/2018  

to incorporate new research techniques to better engage respondents for improved visibility into the customer experience … - Knowing when to revisit the tracker screener to ensure you are …
Authors: Research Now SSI Date: 8/27/2018  

influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors …
Authors: Luth Research Date: 8/16/2018  

What is the Charles Coolidge Parlin Marketing Research Award … This award honors Charles Coolidge Parlin, the founder of market research … To be awarded the Charles Coolidge Parlin Marketing …
Authors: AMA Date: 8/7/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

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