Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that tell a story makes it easy for your teams to …
Authors: Dan Antonson, Collegis Education Date: 7/9/2018  

Marketers should spend less time pulling reports and more time analyzing data … Your data should come to you … Slack frees up time to work on strategic projects rather than spending time …
Authors: Slack Date: 6/20/2018  

to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

Expenses amount for as much as 12% of the average organizations budget Employees want business travel to be comfortable and convenient Modern travel management programs can help …
Authors: TRIPACTIONS Date: 5/31/2018  

In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 5/24/2018  

What is the Charles Coolidge Parlin Marketing Research Award … This award honors Charles Coolidge Parlin, the founder of market research … To be awarded the Charles Coolidge Parlin Marketing …
Authors: AMA Date: 4/17/2018  

Stay on top of the buzz with this tip sheet … Discover the secret formula for turning brand awareness into brand loyalty … Know which numbers to pay attention to for a more accurate measure …
Authors: Sysomos Date: 4/2/2018  

The advantages of different types of sponsored content, including paid consumer product reviews, celebrity endorsements, native advertising, and influencer targeting …
Authors: YouGov Date: 2/22/2018  

Learn how to better invest your marketing dolloars … Discover how to analyze your marketing metrics … Create the marketing budget that works best for your business … How do you know if what …
Authors: SharpSpring  Date: 2/20/2018  

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