Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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AMA Marketing Management Bootcamp - Chicago, IL 5/16/2019-5/17/2019 | Chicago, IL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 5/16/2019  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Chris BartoneDate: 4/25/2019  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Digital marketing continues to evolve at an accelerated rate … Advances in technology allow marketers to keep pace with …
Authors: Chris BartoneDate: 4/23/2019  

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AMA Marketing Management Bootcamp - San Diego, CA 3/7/2019-3/8/2019 | San Diego, CA … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 3/7/2019  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/31/2019  

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The imperatives of data-driven marketing in a hyperconnected, infinitely mobile world How to correlate marketing data with sales outcomes that equate to ROI Crucial data-driven …
Authors: Selma AvdicDate: 12/11/2018  

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In this webcast, INXPO will cover insights from our 2018 Benchmark Report and ways to apply these best practices and trends to drive engagement … "Dancing with Robots - The Future of AI in …
Authors: Selma AvdicDate: 12/6/2018  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

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Find out how to prepare to purchase brand management software … The necessity of documenting and updating brand management guidelines … Brand templates make content creators more productive …
Authors: Stephanie Diamond, Emily Kolvitz Date: 11/14/2018  

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Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement How to use audience sentiment, image analytics, geo location …
Authors: Selma AvdicDate: 11/14/2018  

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