Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 9/26/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 9/18/2018  

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AMA Digital Marketing Bootcamp - Denver 4/19/2018-4/20/2018 | Denver, CO … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Over two days, in a unique setting at …
Authors: Clara ChunDate: 4/19/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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your listening efforts across these core areas … Focus Your Efforts: Understand what you expect and want from listening … Set Objectives: What does success and failure look to your …
Authors: Sysomos Date: 1/19/2018  

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Why a consolidated customer view matters What barriers exist to having a single customer view How to create a strategy around accurate data … If you are looking to maximize the value …
Authors: Experian Date: 1/18/2018  

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How to overcome challenges you may have with your data management strategy What improvements you should make that will make the biggest impact The importance of being proactive …
Authors: Experian Date: 1/18/2018  

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Executives should identify the correct customer metric that can provide customer insights and predict financial outcomes … Managers should evaluate scientific evidence to separate fad …
Authors: Vikas Mittal Date: 1/5/2018  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 12/21/2017  

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