Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 3/1/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 11/9/2017  

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Includes an easy-to-use self assessment Provides suggestions for improvement in specific areas Enables you to begin your overall content marketing plan … This tool is provided by AMA …
Authors: Demand Metric Date: 11/8/2017  

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Changing technology necessitates a new perspective on what markeitng ROI looks like and how it's measured … Digital marketing, mobile marketing, Big Data and artificial intelligence are …
Authors: Gordon Wyner Date: 11/1/2017  

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Assess the strength of your people, product and position alignment Understand the risks your growth efforts face and how to handle them Create a smoother path to aggressive growth …
Authors: Selma AvdicDate: 10/30/2017  

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The smartest ways to rapidly grow and segment your email list … Design strategies to help your email stand out in crowded inboxes … Testing tips to boost subscriber engagement with every …
Authors: Selma AvdicDate: 10/25/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 10/24/2017  

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SEO strategy is an important and beneficial tool for every company … There are tactics to make your SEO strategy more effective Even those experience with SEO, can improve their results …
Authors: Pole Position Marketing  Date: 10/19/2017  

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