Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

Key business goals you should define in order to create the framework for your engagement strategy How to deliver relevant and targeted information to each department (and how to do …
Authors: Bambu Date: 6/26/2017  

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How to maximize the ROI on every one of your inbound leads How to successfully bridge the gap between Marketing and Sales What are the latest technology trends surrounding lead …
Authors: Selma AvdicDate: 6/23/2017  

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Contect curation can help marketing departments produce content each day … Effective content production can help drive the performance of a company … There are steps to follow to add content …
Authors: Curata Date: 6/19/2017  

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How to power engagement with a mobile event app before, during and after your event How technology has changed the way attendees consume and interact with content How to use the …
Authors: Selma AvdicDate: 6/14/2017  

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Providing clients with valuable market research and quicker insights has been on the rise … With clients on tight deadlines to make key marketing decisions, it becomes difficult to …
Authors: Insights in Marketing  Date: 6/7/2017  

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Engaging employees can improve business outcomes … Strategies can help improve the effectiveness of employee advocacy programs … Technology can support the advocacy programs …
Authors: Bambu Date: 6/6/2017  

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Predictions are a necessary part of the job for all marketers … A incorrect prediction could have terrible consequences for your organization's KPIs … The world changes in an instant …
Authors: Jon Webb Date: 5/31/2017  

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