Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 11/9/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … In toda​y's marketing landscape, really ALL marketing is data-driven: Data that drives smarter marketing and data that …
Authors: Clara ChunDate: 11/3/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/30/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 10/24/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara Chun Date: 9/20/2017  

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Winners of this year’s award have furthered marketing in a variety of industries, including data analytics, cannabis, anti-tobacco advocacy and asset management …
Authors: Hal Conick Date: 9/19/2017  

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An overview of deliverability Top sending strategies and best practices that will help increase your email engagement all year long; Why you should leave your batch-and-blast …
Authors: Selma AvdicDate: 9/15/2017  

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Every business will likely be disrupted by technology at some point … The middle market is no exception … Businesses may not be ready for this disruption … Although 43% of middle market execs …
Authors: Hal Conick Date: 8/30/2017  

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How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 8/29/2017  

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