Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 11/9/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … In toda​y's marketing landscape, really ALL marketing is data-driven: Data that drives smarter marketing and data that …
Authors: Clara ChunDate: 11/3/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 10/24/2017  

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How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 8/29/2017  

How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 8/29/2017  

Understand the basic strengths and weaknesses of both SEO and PPC You will be provided with an Evaluation Rubric you can apply to your own business The five keys to selecting the …
Authors: Selma AvdicDate: 8/28/2017  

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How social analytics can uncover insights that help strengthen consumer engagement How to ensure content is resonating with the target audience and how social channels play a vital …
Authors: Selma AvdicDate: 7/25/2017  

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Technology is starting to line up with the vision marketers have had for years but didn't have the tools to deliver Use blended attribution rather than last-click: retains simplicity …
Authors: AdRoll Date: 7/24/2017  

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How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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