Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 9/26/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 7/25/2018  

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What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 5/24/2018  

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How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Daily advances in technology mean your digital marketing strategy needs to keep evolving … Over two days, in a unique …
Authors: Clara ChunDate: 4/19/2018  

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What is the Charles Coolidge Parlin Marketing Research Award … This award honors Charles Coolidge Parlin, the founder of market research … To be awarded the Charles Coolidge Parlin Marketing …
Authors: AMA Date: 4/17/2018  

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