Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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your listening efforts across these core areas … Focus Your Efforts: Understand what you expect and want from listening … Set Objectives: What does success and failure look to your …
Authors: Sysomos Date: 1/19/2018  

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Why a consolidated customer view matters What barriers exist to having a single customer view How to create a strategy around accurate data … If you are looking to maximize the value …
Authors: Experian Date: 1/18/2018  

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How to overcome challenges you may have with your data management strategy What improvements you should make that will make the biggest impact The importance of being proactive …
Authors: Experian Date: 1/18/2018  

How to overcome challenges you may have with your data management strategy What improvements you should make that will make the biggest impact The importance of being proactive …
Authors: Experian Date: 1/18/2018  

Executives should identify the correct customer metric that can provide customer insights and predict financial outcomes … Managers should evaluate scientific evidence to separate fad …
Authors: Vikas Mittal Date: 1/5/2018  

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The digital experience has evolved to require brands to have a personalized experience for users … To be successful in crafting a strong digital experience, brands have turned to …
Authors: Perfect Sense Date: 12/18/2017  

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Winners of this year’s award have furthered marketing in a variety of industries, including data analytics, cannabis, anti-tobacco advocacy and asset management …
Authors: Hal Conick Date: 12/7/2017  

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Analyzing shopper data can be tricky if careful attention is not paid to details … There are some common mistakes in analyzing data, including data overreach, loss of humanity and …
Authors: Stephen Marosi, 84.51° Date: 12/1/2017  

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Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

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