Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors …
Authors: Luth Research Date: 8/16/2018  

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What is the Charles Coolidge Parlin Marketing Research Award … This award honors Charles Coolidge Parlin, the founder of market research … To be awarded the Charles Coolidge Parlin Marketing …
Authors: AMA Date: 8/7/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 7/25/2018  

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What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

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to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

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How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

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Expenses amount for as much as 12% of the average organizations budget Employees want business travel to be comfortable and convenient Modern travel management programs can help …
Authors: TRIPACTIONS Date: 5/31/2018  

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How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Daily advances in technology mean your digital marketing strategy needs to keep evolving … Over two days, in a unique …
Authors: Clara ChunDate: 4/19/2018  

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Stay on top of the buzz with this tip sheet … Discover the secret formula for turning brand awareness into brand loyalty … Know which numbers to pay attention to for a more accurate measure …
Authors: Sysomos Date: 4/2/2018  

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