Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​​

Winners of this year’s award have furthered marketing in a variety of industries, including data analytics, cannabis, anti-tobacco advocacy and asset management …
Authors: Hal Conick Date: 12/7/2017  

View duplicates

Analyzing shopper data can be tricky if careful attention is not paid to details … There are some common mistakes in analyzing data, including data overreach, loss of humanity and …
Authors: Stephen Marosi, 84.51° Date: 12/1/2017  

View duplicates

Introduction to some of the tools and abilities offered by a DIY platform like SSI Suite Understand how DIY research tools can maximize efficiency See DIY tools in action as …
Authors: Selma AvdicDate: 11/9/2017  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 11/9/2017  

View duplicates

Includes an easy-to-use self assessment Provides suggestions for improvement in specific areas Enables you to begin your overall content marketing plan … This tool is provided by AMA …
Authors: Demand Metric Date: 11/8/2017  

View duplicates

Changing technology necessitates a new perspective on what markeitng ROI looks like and how it's measured … Digital marketing, mobile marketing, Big Data and artificial intelligence are …
Authors: Gordon Wyner Date: 11/1/2017  

View duplicates

Assess the strength of your people, product and position alignment Understand the risks your growth efforts face and how to handle them Create a smoother path to aggressive growth …
Authors: Selma AvdicDate: 10/30/2017  

View duplicates

The smartest ways to rapidly grow and segment your email list … Design strategies to help your email stand out in crowded inboxes … Testing tips to boost subscriber engagement with every …
Authors: Selma AvdicDate: 10/25/2017  

View duplicates

SEO strategy is an important and beneficial tool for every company … There are tactics to make your SEO strategy more effective Even those experience with SEO, can improve their results …
Authors: Pole Position Marketing  Date: 10/19/2017  

View duplicates

Marketing automation gives you the primary tools you need to cover basic channels and get your programs running Map out tactics that can be employed to get in front of buyers at all …
Authors: Act-On Date: 10/12/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.