Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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B-to-B marketers have increased their programmatic advertising efforts year-over-year … The report suggests the tactic will continue to grow: 70% of survey respondents reported plans to …
Authors: Sarah Steimer Date: 11/15/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 11/15/2016  

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Plenty of ideas for activating specific data science practices in your organization  Understanding of what data you need to have in place to get started with these techniques Data …
Authors: Selma AvdicDate: 11/3/2016  

This dossier is an in-depth, 56 page summary of the outcomes from the 2016 Olympics in Rio … It includes a compilation of the most complete statistics emanating from the Games …
Authors: Statista Date: 10/31/2016  

This dossier is an in-depth, 56 page summary of the outcomes from the 2016 Olympics in Rio … It includes a compilation of the most complete statistics emanating from the Games …
Authors: Statista Date: 10/31/2016  

This dossier is an in-depth, 56 page summary of the outcomes from the 2016 Olympics in Rio … It includes a compilation of the most complete statistics emanating from the Games …
Authors: Statista Date: 10/31/2016  

By: Christine Moorman & George S. Day Article Snapshot … There are four elements of marketing organization: capabilities, configuration (structure, metrics, and …
Authors: Christine Moorman & George S. Day Date: 10/31/2016  

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By: Michel Wedel & P.K. Kannan Article Snapshot … Provides a critical examination of marketing analytics methods to structured and unstructured data to support …
Authors: Michel Wedel & P.K. Kannan Date: 10/31/2016  

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By: Dominique M. Hanssens & Koen H. Pauwels Article Snapshot … Marketing analytics can only improve decisions when it integrates value perspectives and …
Authors: Dominique M. Hanssens & Koen H. Pauwels Date: 10/31/2016  

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U.K. video analytics firm Big Sofa recently announced a big ​push into the U.S. … Launches overseas is always a heavy investment, but Big Sofa believes now is the right now because of the …
Authors: Zach Brooke  Date: 10/25/2016  

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