Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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By: Marketing News American Marketing Association … look at what AMA content you liked best in 2016 … The past twelve months have been filled with stories—from …
Authors: Marketing News Date: 12/20/2016  

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Learn why using visual content is imperative to any social media strategy … Dreaming of a social media feed filled with great visual content that gets your audience engaging with you …
Authors: Selma AvdicDate: 12/14/2016  

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Understand if there is a benefit to investing more time in visual data output … See if presenting your findings in a more appealing visual format impacts the perception of your work …
Authors: Selma AvdicDate: 12/7/2016  

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Emotional and functional needs to inform brand strategy decisions and consumer engagement Technical attributes of the need spaces to help guide ideation and innovation Purchase …
Authors: Chris BartoneDate: 11/21/2016  

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Learn the many ways to measure the value of an employee advocacy program … Discover how to turn your data into a compelling story Explain it in a way that your colleagues and C-Suite …
Authors: Dynamic Signal Date: 11/17/2016  

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B-to-B marketers have increased their programmatic advertising efforts year-over-year … The report suggests the tactic will continue to grow: 70% of survey respondents reported plans to …
Authors: Sarah Steimer Date: 11/15/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 11/15/2016  

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Plenty of ideas for activating specific data science practices in your organization  Understanding of what data you need to have in place to get started with these techniques Data …
Authors: Selma AvdicDate: 11/3/2016  

Plenty of ideas for activating specific data science practices in your organization  Understanding of what data you need to have in place to get started with these techniques Data …
Authors: Selma AvdicDate: 11/3/2016  

This dossier is an in-depth, 56 page summary of the outcomes from the 2016 Olympics in Rio … It includes a compilation of the most complete statistics emanating from the Games …
Authors: Statista Date: 10/31/2016  

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