Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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By: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Article Snapshot … Marketing researchers give hypothetical choices  to consumers to identify which …
Authors: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Date: 5/7/2017  

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appropriate goals for social media success -Not all results should be measured monetarily -Help set your organization's goals with applicable metrics …
Authors: Sysomos Date: 5/2/2017  

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Increase digital campaign reach by 4x immediately Combine 400+ new data types with machine-learning for new targeting techniques Layer multi-channels to achieve a 200% lift in …
Authors: Selma AvdicDate: 4/28/2017  

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Learn how to effectively report on performance Clear insight enables quick action Align your goals with your metrics … A failed performance dashboard affects more than you think …
Authors: CEB Date: 4/27/2017  

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By: Debbie Qaqish Marketing News Weekly … More than half of companies expecting 25% growth regularly collaborate with finance, but only 14% of marketers report …
Authors: Debbie Qaqish Date: 4/25/2017  

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CMO tenure, as well as well-fitting CEO, could mean millions more in released working capital, according to a study … A CEO with prior marketing experience paired with a CMO could mean a …
Authors: Hal Conick Date: 4/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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Identify key conversation networks that impact your brands … Locate author segments that provide a look into your customers … Mark your calendar and prepare to attend a lively and …
Authors: Selma AvdicDate: 4/19/2017  

Identify key conversation networks that impact your brands … Locate author segments that provide a look into your customers … Mark your calendar and prepare to attend a lively and …
Authors: Selma AvdicDate: 4/19/2017  

Significant stress factors for marketers today Marketers’ top productivity killers Areas where marketers need the most innovation to meet their objectives The gaps between …
Authors: Selma AvdicDate: 4/18/2017  

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