Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Identify key conversation networks that impact your brands … Locate author segments that provide a look into your customers … Mark your calendar and prepare to attend a lively and …
Authors: Selma AvdicDate: 4/19/2017  

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Significant stress factors for marketers today Marketers’ top productivity killers Areas where marketers need the most innovation to meet their objectives The gaps between …
Authors: Selma AvdicDate: 4/18/2017  

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Define and develop a web and digital analytics strategy that supports your businesses’/professional goals Utilize web and digital analytics to support the mission and goals of your …
Authors: Kari Mueller Date: 4/6/2017  

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By: Maria Blekher, PhD Yeshiva University’s Katz School … There are three digital trends that marketing professionals should be on the lookout for in 2017 …
Authors: Maria Blekher, PhD Date: 3/24/2017  

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By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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Does the vendor require long-term contracts or upfront fees … Are there limits on or extra charges for customer support … Is their solution highly rated by customers …
Authors: SharpSpring Date: 3/9/2017  

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you know how to evaluate SEM spending … following article is available exclusively to Members … Zach Brooke Zach Brooke is a staff writer for the AMA’s magazines and …
Authors: Zach Brooke Date: 3/7/2017  

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Learn how to optimize the entire customer journey by identifying exactly WHO is calling and WHY they're calling … Understand why call tracking isn't just about attribution--it's also …
Authors: Selma AvdicDate: 3/1/2017  

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Data science is the latest in-demand skill set within the marketing profession, owing to the digitalization of the consumer products economy … The functions of modern data scientists have …
Authors: Zach Brooke Date: 2/28/2017  

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How do you determine it, and what's it good for … Take this quiz to find out … Customer lifetime value is a formula that allows you to determine the total value of your customers …
Authors: Zach Brooke Date: 2/24/2017  

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