Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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See data on why calls are now critical to search, Facebook, and display ROI  Learn how to use data from calls and conversations to optimize performance  Learn how top brands use …
Authors: Selma AvdicDate: 2/14/2017  

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Our natural decision-making processes can bias our choices … Marketers must be wary of their bias when presented with data that contradicts it … Make sure you are not ignoring the facts in …
Authors: Michael Krauss Date: 2/2/2017  

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By: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Article Snapshot … Customers who do business with a firm over time are prone to develop …
Authors: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Date: 1/31/2017  

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The three “Must Dos” to get started Setting up your pilot lead management program Core competencies your team will need The 5-step process for creating your first automated …
Authors: Selma AvdicDate: 1/31/2017  

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By: Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money Article …
Authors: Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money Date: 1/31/2017  

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Artificial intelligence could be what's next in marketing … Are marketers ready for its impact?   So what … AI, machine learning, robots and automation will make marketing more efficient …
Authors: Hal Conick Date: 1/17/2017  

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By: American Marketing Association Marketing News … Gaining insight on consumers is an essential task of the marketer … Marketers must strive to have a robust and …
Authors: American Marketing Association Date: 1/12/2017  

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The expert team at Content Science created these four in-depth content checklists to provide thought-provoking exercises to quickly assess what your most pressing content challenges …
Authors: Content Science Date: 1/11/2017  

The expert team at Content Science created these four in-depth content checklists to provide thought-provoking exercises to quickly assess what your most pressing content challenges …
Authors: Content Science Date: 1/11/2017  

Though marketing dashboards are becoming prevalent in many companies, their role in enhancing decision making is not clear … Unless marketing professionals use dashboards strategically …
Authors: Vikas Mittal Date: 1/5/2017  

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