Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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By: American Marketing Association Marketing News … Gaining insight on consumers is an essential task of the marketer … Marketers must strive to have a robust and …
Authors: American Marketing Association Date: 1/12/2017  

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The expert team at Content Science created these four in-depth content checklists to provide thought-provoking exercises to quickly assess what your most pressing content challenges …
Authors: Content Science Date: 1/11/2017  

The expert team at Content Science created these four in-depth content checklists to provide thought-provoking exercises to quickly assess what your most pressing content challenges …
Authors: Content Science Date: 1/11/2017  

Though marketing dashboards are becoming prevalent in many companies, their role in enhancing decision making is not clear … Unless marketing professionals use dashboards strategically …
Authors: Vikas Mittal Date: 1/5/2017  

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By: Marketing News American Marketing Association … look at what AMA content you liked best in 2016 … The past twelve months have been filled with stories—from …
Authors: Marketing News Date: 12/20/2016  

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Learn why using visual content is imperative to any social media strategy … Dreaming of a social media feed filled with great visual content that gets your audience engaging with you …
Authors: Selma AvdicDate: 12/14/2016  

Learn why using visual content is imperative to any social media strategy … Dreaming of a social media feed filled with great visual content that gets your audience engaging with you …
Authors: Selma AvdicDate: 12/14/2016  

Understand if there is a benefit to investing more time in visual data output … See if presenting your findings in a more appealing visual format impacts the perception of your work …
Authors: Selma AvdicDate: 12/7/2016  

Emotional and functional needs to inform brand strategy decisions and consumer engagement Technical attributes of the need spaces to help guide ideation and innovation Purchase …
Authors: Chris BartoneDate: 11/21/2016  

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Learn the many ways to measure the value of an employee advocacy program … Discover how to turn your data into a compelling story Explain it in a way that your colleagues and C-Suite …
Authors: Dynamic Signal Date: 11/17/2016  

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