Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 5/19/2017  

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Why you should use social media to understand what the consumer thinks, needs and cares about What are the best methods to use social when introducing a new product to market How …
Authors: Selma AvdicDate: 5/16/2017  

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How to balance the three primary pricing frameworks for the biggest profits … Strategies for setting — and increasing — your ticket prices … The right price can make all the difference …
Authors: Eventbrite Date: 5/11/2017  

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By: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Article Snapshot … Marketing researchers give hypothetical choices  to consumers to identify which …
Authors: Anocha Aribarg, Katherine A. Burson, Richard P. Larrick Date: 5/7/2017  

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appropriate goals for social media success -Not all results should be measured monetarily -Help set your organization's goals with applicable metrics …
Authors: Sysomos Date: 5/2/2017  

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Increase digital campaign reach by 4x immediately Combine 400+ new data types with machine-learning for new targeting techniques Layer multi-channels to achieve a 200% lift in …
Authors: Selma AvdicDate: 4/28/2017  

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Learn how to effectively report on performance Clear insight enables quick action Align your goals with your metrics … A failed performance dashboard affects more than you think …
Authors: CEB Date: 4/27/2017  

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By: Debbie Qaqish Marketing News Weekly … More than half of companies expecting 25% growth regularly collaborate with finance, but only 14% of marketers report …
Authors: Debbie Qaqish Date: 4/25/2017  

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CMO tenure, as well as well-fitting CEO, could mean millions more in released working capital, according to a study … A CEO with prior marketing experience paired with a CMO could mean a …
Authors: Hal Conick Date: 4/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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