Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Contect curation can help marketing departments produce content each day … Effective content production can help drive the performance of a company … There are steps to follow to add content …
Authors: Curata Date: 6/19/2017  

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How to power engagement with a mobile event app before, during and after your event How technology has changed the way attendees consume and interact with content How to use the …
Authors: Selma AvdicDate: 6/14/2017  

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Providing clients with valuable market research and quicker insights has been on the rise … With clients on tight deadlines to make key marketing decisions, it becomes difficult to …
Authors: Insights in Marketing  Date: 6/7/2017  

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Engaging employees can improve business outcomes … Strategies can help improve the effectiveness of employee advocacy programs … Technology can support the advocacy programs …
Authors: Bambu Date: 6/6/2017  

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Predictions are a necessary part of the job for all marketers … A incorrect prediction could have terrible consequences for your organization's KPIs … The world changes in an instant …
Authors: Jon Webb Date: 5/31/2017  

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Today content is critical to digital business … Does your content have the impact you need on marketing, sales, support and more … Can you evaluate whether your content is effective …
Authors: Content Science Date: 5/26/2017  

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Marketing projects struggle to deliver, but it is not just from the answers we are used to hearing … Not finishing marketing projects can be a sign of larger issues …
Authors: IBM Marketing Cloud Date: 5/19/2017  

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Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 5/19/2017  

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Why you should use social media to understand what the consumer thinks, needs and cares about What are the best methods to use social when introducing a new product to market How …
Authors: Selma AvdicDate: 5/16/2017  

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How to balance the three primary pricing frameworks for the biggest profits … Strategies for setting — and increasing — your ticket prices … The right price can make all the difference …
Authors: Eventbrite Date: 5/11/2017  

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