Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Understand the basic strengths and weaknesses of both SEO and PPC You will be provided with an Evaluation Rubric you can apply to your own business The five keys to selecting the …
Authors: Selma AvdicDate: 8/28/2017  

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Which online qualitative method is best for which research needs How to assess online qualitative solutions that meet your speed and cost requirements How to balance the risk and …
Authors: Digsite Date: 8/21/2017  

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How social analytics can uncover insights that help strengthen consumer engagement How to ensure content is resonating with the target audience and how social channels play a vital …
Authors: Selma AvdicDate: 7/25/2017  

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Technology is starting to line up with the vision marketers have had for years but didn't have the tools to deliver Use blended attribution rather than last-click: retains simplicity …
Authors: AdRoll Date: 7/24/2017  

Technology is starting to line up with the vision marketers have had for years but didn't have the tools to deliver Use blended attribution rather than last-click: retains simplicity …
Authors: AdRoll Date: 7/24/2017  

How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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By: Leah Pope, CMO, Datorama Marketing Insights … ROI, growth and loyalty are common KPIs for marketers … Leah Pope, CMO of Datorama, says CMOs must holistically …
Authors: Leah Pope, CMO, Datorama Date: 7/17/2017  

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How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

Key business goals you should define in order to create the framework for your engagement strategy How to deliver relevant and targeted information to each department (and how to do …
Authors: Bambu Date: 6/26/2017  

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How to maximize the ROI on every one of your inbound leads How to successfully bridge the gap between Marketing and Sales What are the latest technology trends surrounding lead …
Authors: Selma AvdicDate: 6/23/2017  

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