Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Create personalized content experiences using buyer personasWrite powerful creative briefs … Put in place automated workflows (to get your team running like clockwork …
Authors: Selma AvdicDate: 2/16/2018  

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Uncover buyers and sellers approaches to B2B mrketing in 2017 … Insights into the trends of seller's perspective across several topics … Gain a deeper understanding of buyer's decision …
Authors: NetLine Date: 2/2/2018  

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The pivotal metrics used by email marketers, engineers and executives Industry-standard benchmarks for engagement, deliverability and performance How Iterable and SparkPost's joint …
Authors: iterable Date: 1/29/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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Research from the Drucker Institute confirms a solid correlation between customer satisfaction and financial performance … The auto industry earned some of the highest markls for customer …
Authors: Lawrence Crosby Date: 1/24/2018  

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your listening efforts across these core areas … Focus Your Efforts: Understand what you expect and want from listening … Set Objectives: What does success and failure look to your …
Authors: Sysomos Date: 1/19/2018  

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Why a consolidated customer view matters What barriers exist to having a single customer view How to create a strategy around accurate data … If you are looking to maximize the value …
Authors: Experian Date: 1/18/2018  

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How to overcome challenges you may have with your data management strategy What improvements you should make that will make the biggest impact The importance of being proactive …
Authors: Experian Date: 1/18/2018  

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Executives should identify the correct customer metric that can provide customer insights and predict financial outcomes … Managers should evaluate scientific evidence to separate fad …
Authors: Vikas Mittal Date: 1/5/2018  

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The digital experience has evolved to require brands to have a personalized experience for users … To be successful in crafting a strong digital experience, brands have turned to …
Authors: Perfect Sense Date: 12/18/2017  

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