Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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CMO tenure, as well as well-fitting CEO, could mean millions more in released working capital, according to a study … A CEO with prior marketing experience paired with a CMO could mean a …
Authors: Hal Conick Date: 4/24/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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Identify key conversation networks that impact your brands … Locate author segments that provide a look into your customers … Mark your calendar and prepare to attend a lively and …
Authors: Selma AvdicDate: 4/19/2017  

Identify key conversation networks that impact your brands … Locate author segments that provide a look into your customers … Mark your calendar and prepare to attend a lively and …
Authors: Selma AvdicDate: 4/19/2017  

Significant stress factors for marketers today Marketers’ top productivity killers Areas where marketers need the most innovation to meet their objectives The gaps between …
Authors: Selma AvdicDate: 4/18/2017  

Significant stress factors for marketers today Marketers’ top productivity killers Areas where marketers need the most innovation to meet their objectives The gaps between …
Authors: Selma AvdicDate: 4/18/2017  

Define and develop a web and digital analytics strategy that supports your businesses’/professional goals Utilize web and digital analytics to support the mission and goals of your …
Authors: Kari Mueller Date: 4/6/2017  

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Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 3/29/2017  

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By: Maria Blekher, PhD Yeshiva University’s Katz School … There are three digital trends that marketing professionals should be on the lookout for in 2017 …
Authors: Maria Blekher, PhD Date: 3/24/2017  

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By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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