Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Get beyond the hype and learn: do marketers really believe in the potential of AI … Benchmark your business- compare your organization's readiness against survey respondents …
Authors: Sysomos Date: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing …
Authors: Clara ChunDate: 9/26/2018  

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How social analytics uncover insights that helps strengthen consumer engagement The vital role social channels play in ensuring your content resonates with your target audience …
Authors: Selma AvdicDate: 9/20/2018  

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Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience  Advice for tweaking your digital marketing …
Authors: Selma AvdicDate: 9/13/2018  

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Gain insights from both​ the buyer’s and seller’s perspective … Details on buyer's preferences, ranging from sales rep interactions to content types … Learn how B2B marketers are tackling …
Authors: NetLine Corporation & Seismic Date: 9/11/2018  

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Marketers should spend less time pulling reports and more time analyzing data … Your data should come to you … Slack frees up time to work on strategic projects rather than spending time …
Authors: Slack Date: 8/31/2018  

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We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that tell a story makes it easy for your teams to …
Authors: Dan Antonson, Collegis Education Date: 8/31/2018  

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Despite its historic growth, marketers still struggle to justify social media's ​​positive impact on business … CMOs also report inconsistent use of marketing analytics and cite gaps in …
Authors: Marketing News Date: 8/30/2018  

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