Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Home Agenda Speakers Registration Hotel/Travel Sponsors … This course delivers a solid understanding of new digital technologies and digital strategy development …
Authors: Clara ChunDate: 7/25/2018  

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What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

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to take an inventory of available sources of information … - How to integrate disparate data sources … - Four case studies based on unique objectives ​ … Yet without first creating a plan …
Authors: Customer Lifecycle Date: 6/7/2018  

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How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

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Expenses amount for as much as 12% of the average organizations budget Employees want business travel to be comfortable and convenient Modern travel management programs can help …
Authors: TRIPACTIONS Date: 5/31/2018  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 5/24/2018  

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How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Daily advances in technology mean your digital marketing strategy needs to keep evolving … Over two days, in a unique …
Authors: Clara ChunDate: 4/19/2018  

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Stay on top of the buzz with this tip sheet … Discover the secret formula for turning brand awareness into brand loyalty … Know which numbers to pay attention to for a more accurate measure …
Authors: Sysomos Date: 4/2/2018  

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Sourcing fresh data can be daunting, but it's mostly automatable Pulling data from the CRM can expedite persona identification Delivering personalized messages in multiple channels …
Authors: Selma AvdicDate: 3/27/2018  

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