Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Data science is the latest in-demand skill set within the marketing profession, owing to the digitalization of the consumer products economy … The functions of modern data scientists have …
Authors: Zach Brooke Date: 2/28/2017  

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How do you determine it, and what's it good for … Take this quiz to find out … Customer lifetime value is a formula that allows you to determine the total value of your customers …
Authors: Zach Brooke Date: 2/24/2017  

How do you determine it, and what's it good for … Take this quiz to find out … Customer lifetime value is a formula that allows you to determine the total value of your customers …
Authors: Zach Brooke Date: 2/24/2017  

CMO tenure, as well as well-fitting CEO, could mean millions more in brand value, according to a study … A CEO with prior marketing experience paired with a CMO could mean a $94 million …
Authors: Hal Conick Date: 2/23/2017  

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See data on why calls are now critical to search, Facebook, and display ROI  Learn how to use data from calls and conversations to optimize performance  Learn how top brands use …
Authors: Selma AvdicDate: 2/14/2017  

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Our natural decision-making processes can bias our choices … Marketers must be wary of their bias when presented with data that contradicts it … Make sure you are not ignoring the facts in …
Authors: Michael Krauss Date: 2/2/2017  

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By: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Article Snapshot … Customers who do business with a firm over time are prone to develop …
Authors: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Date: 1/31/2017  

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The three “Must Dos” to get started Setting up your pilot lead management program Core competencies your team will need The 5-step process for creating your first automated …
Authors: Selma AvdicDate: 1/31/2017  

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By: Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money Article …
Authors: Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money Date: 1/31/2017  

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Artificial intelligence could be what's next in marketing … Are marketers ready for its impact?   So what … AI, machine learning, robots and automation will make marketing more efficient …
Authors: Hal Conick Date: 1/17/2017  

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