Metrics

Marketing metrics topicsMarketing metrics are becoming more sophisticated by the day, progressing well beyond foundational measures. The AMA can help you stay up to date on this evolution.  Below you'll find links to the latest metrics-focused AMA events, articles, webcasts and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Collegis Education is an AMA Premier Partner … We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that …
Authors: Dan Antonson, Collegis Education Date: 11/8/2018  

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% of buyers prefer not to be challenged by new ways of thinking … - Buyers rate two-thirds of B2B salespeople as being average or poor … - Most buyers prefer salespeople wait several days …
Authors: DiscoverOrg Date: 11/6/2018  

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 Multicultural Digital Report 2018 is available on October 15, 2018 … following article is available exclusively to Members … Applying Data to Fuel Marketing Success 5 Ways Major Brands …
Authors: Selma AvdicDate: 11/5/2018  

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how to keep up with changing SEO strategies … - Stay ahead of the SEO game … Were your SEO strategies effective enough last year … Even if they were, those same strategies may not be so …
Authors: The Social Media Hat Date: 11/1/2018  

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Marketing is a way to optimize marketing ROI and top-line growth … - Discover the right mix of tools for effective Revenue Marketing … - Revenue Marketer clearly define and document the …
Authors: CaliberMind Date: 11/1/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Discover the three types of blockchain: public, private, and permissioned … Learn more about permissioned distributed ledger technologies … Blockchain's impact on traditional internet and …
Authors: NetSuite Inc Date: 10/23/2018  

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Which enterprise applications are essential for digital marketing … How core technologies fit together to support the complete marketing cycle … Strategies for connecting essential data and …
Authors: Bynder Date: 10/11/2018  

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how to produce high-quality CRM results by improving data quality in areas such as … Your CRM is only as good as the data in it, as data solves common pain points of marketing operations …
Authors: zoominfo Date: 10/11/2018  

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In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series … This video series provides commentary and insights from the Parlin Award winner and other …
Authors: AMA Date: 10/8/2018  

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