Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors …
Authors: Research Now SSI Date: 6/6/2018  

By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors …
Authors: Research Now SSI Date: 6/6/2018  

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