Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

How to embrace marketing attribution and lay the foundation for measurement success  The different types of attribution models and what fits best for your business  How to build a …
Authors: Allie Butters Date: 4/12/2018  

How to embrace marketing attribution and lay the foundation for measurement success  The different types of attribution models and what fits best for your business  How to build a …
Authors: Allie Butters Date: 4/12/2018  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.