Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

Marketing spending Social media marketing Mobile marketing Marketing organization Marketing leadership Marketing analytics … Founded in 2008, The CMO Survey is the only …
Authors: Chris BartoneDate: 9/19/2016  

Understand problem one and who it impacts Explore a system that rewards high-tempo testing on a variety of channels … AMA has identified The 7 Big Problems in Marketing …
Authors: Bree SutherlandDate: 5/23/2016  

Learn how to adapt your business models to keep up with consumers as they become more efficient in this technological landscape Better understand how Algorhythm can help you navigate …
Authors: Sarah FlemingDate: 4/27/2016  

Learn how data can inform your content strategy Discover ways to deliver a greater return on your efforts … How to Measure & Optimize your Content Strategy …
Authors: Sarah FlemingDate: 4/15/2016  

Promote content on a global scale, across channels, while maintaining consistent messaging … Use data to target personas and personalize content, to keep visitors engaged and guide them …
Authors: Anthony SalasDate: 1/22/2015  

Drive results with an effective multi-channel strategy Must have components of a successful multi-channel strategy Leverage the multi-channel strategy to ensure message consistency …
Authors: Anthony SalasDate: 10/30/2014  

solutions were shown in every realm – and a global shift toward a softer, kinder approach that signals the end of masculine, “winner-takes-all” methods … Tune in to this podcast to hear …
Authors: Rebecca Rush Date: 2/17/2014  

how California leveraged the good old-fashioned family vacation … In its latest campaign, Visit California​ is promoting an old-fashioned, unplugged vacation to families who visit the …
Authors: Rebecca Rush Date: 2/17/2014  

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