Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

why the martech landscape is both consolidating and expanding … - The importance of hiring marketing operations personnel and technologists to make martech decisions …
Authors: Netline Corporation Date: 7/11/2018  

By: Research Now SSI Research Now SSI … how Gen Z want to be approached via marketing channels and explore their buying behaviors …
Authors: Research Now SSI Date: 6/6/2018  

How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 6/6/2018  

Making Sense from Nonsense with Data Governance The Secret to (Finally) Making Your Analytics Project a Success Balancing Governance and Empowerment in a World of Data Chaos …
Authors: Collibra Date: 4/12/2018  

How to embrace marketing attribution and lay the foundation for measurement success  The different types of attribution models and what fits best for your business  How to build a …
Authors: Allie Butters Date: 4/12/2018  

nominations for AMA Foundation Awards today … The American Marketing Association Foundation (AMAF) is accepting nominations for this year’s 4 under 40: Emerging Leaders Award …
Authors: AMA Date: 3/29/2018  

Stories of customer success are often the best material for B-to-B marketers … Marketers may have a hard time finding these stories and organizing them … B-to-B brands should create a story …
Authors: David Aaker Date: 3/15/2018  

The advantages of different types of sponsored content, including paid consumer product reviews, celebrity endorsements, native advertising, and influencer targeting …
Authors: YouGov Date: 2/22/2018  

Learn how to better invest your marketing dolloars … Discover how to analyze your marketing metrics … Create the marketing budget that works best for your business … How do you know if what …
Authors: SharpSpring  Date: 2/20/2018  

Uncover buyers and sellers approaches to B2B mrketing in 2017 … Insights into the trends of seller's perspective across several topics … Gain a deeper understanding of buyer's decision …
Authors: NetLine Date: 2/2/2018  

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