Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … You face three challenges as a marketing writer … The messages you craft need to: 1 …
Authors: Clara ChunDate: 11/8/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … At our core, we are problem solvers … Marketers can connect people to products and services that make work and life …
Authors: Quinn MeyerDate: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara ChunDate: 8/8/2018  

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The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

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Making Sense from Nonsense with Data Governance The Secret to (Finally) Making Your Analytics Project a Success Balancing Governance and Empowerment in a World of Data Chaos …
Authors: Collibra Date: 4/12/2018  

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How to embrace marketing attribution and lay the foundation for measurement success  The different types of attribution models and what fits best for your business  How to build a …
Authors: Allie Butters Date: 4/12/2018  

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How to Identify the Need for MRM Software What Process Inefficiencies Are Eliminated With MRM  How MRM Resolves Industry-specific Challenges  What a MRM System Can Do for Your …
Authors: Strata Company Date: 4/2/2018  

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nominations for AMA Foundation Awards today … The American Marketing Association Foundation (AMAF) is accepting nominations for this year’s 4 under 40: Emerging Leaders Award …
Authors: AMA Date: 3/29/2018  

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Stories of customer success are often the best material for B-to-B marketers … Marketers may have a hard time finding these stories and organizing them … B-to-B brands should create a story …
Authors: David Aaker Date: 3/15/2018  

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