Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 6/26/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution remain a …
Authors: Clara ChunDate: 5/18/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 4/26/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution …
Authors: Clara ChunDate: 3/22/2017  

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Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

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B-to-B marketing budgets are likely to stay the same or increase in 2017 … Marketers feel challenged to innovate with products and nail down internal processes like CRM …
Authors: B2B International Date: 2/22/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Content marketing is one of the hottest topics for B-to-B and B-to-C …
Authors: Clara ChunDate: 12/5/2016  

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By: Kim Harris Busdieker Marketing Insights … How customers view their experience with a retailer is directly linked to the health of that business …
Authors: Kim Harris Busdieker Date: 12/2/2016  

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By: Lawrence A. Crosby Marketing News … Trust is essential in maintaining hte customer relationship and the cost of trust violations could be fatal for business …
Authors: Lawrence A. Crosby Date: 11/14/2016  

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