Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 6/29/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

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Marketing projects struggle to deliver, but it is not just from the answers we are used to hearing … Not finishing marketing projects can be a sign of larger issues …
Authors: IBM Marketing Cloud Date: 5/19/2017  

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With the increased popularity in working from home, teams need new tools to ensure no loss in collaboration … The best tools provide searchability and a positive user experience …
Authors: Cisco WebEx LLC Date: 5/19/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution remain a …
Authors: Clara ChunDate: 5/18/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 4/26/2017  

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By: Lance A. Bettencourt AMA Scholarly Insights … Investors have incomplete information so they rely on signals from the activities of a company to infer what …
Authors: Lance A. Bettencourt  Date: 4/24/2017  

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Geotargeting allows for incredible access to consumers, but many useful tactics may come off as creepy when pushed too far … The reputation of the brand lies on that line, as marketers …
Authors: Hal Conick Date: 4/10/2017  

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Define and develop an email marketing strategy that supports your businesses’/professional goals Integrate email marketing in the mission and goals of your business Apply email …
Authors: Bree Sutherland Date: 4/6/2017  

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Establish your online presence and develop a strategy that will help you and your organization achieve their goals … Create and promote relevant content no matter your organization size …
Authors: Kari Mueller Date: 4/6/2017  

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