Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 6/26/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution remain a …
Authors: Clara ChunDate: 5/18/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … AUSTIN SOLD OUT - consider registering for June 26-27 - Chicago session … Engaging and Moving Readers to Action …
Authors: Clara ChunDate: 4/26/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution …
Authors: Clara ChunDate: 3/22/2017  

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competition challenges the students to create a booth that reflects their chapter and the theme of the conference, “Mint Your Future … AMA collegiate chapters competed at the 2016 …
Authors: American Marketing Association Date: 3/17/2017  

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video shows the excitement that comes from teams working on tomorrow's marketing challenges … The AMA's 2016 International Collegiate Conference lit up the scene in New Orleans …
Authors: American Marketing Association Date: 3/17/2017  

video shows the excitement that comes from teams working on tomorrow's marketing challenges … The AMA's 2016 International Collegiate Conference lit up the scene in New Orleans …
Authors: American Marketing Association Date: 3/17/2017  

Future marketers show their creativity and kick off the 2016 AMA event with the annual Parade of Chapters … From Canada, Puerto Rico, Southern California, New York and everywhere in …
Authors: American Marketing Association Date: 3/17/2017  

Future marketers show their creativity and kick off the 2016 AMA event with the annual Parade of Chapters … From Canada, Puerto Rico, Southern California, New York and everywhere in …
Authors: American Marketing Association Date: 3/17/2017  

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