Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Product category names are vital to effective marketing … Marketer's may underestimate the role the category name plays in their strategies … Take a hard look at the name commonly used to …
Authors: Molly Soat Date: 7/25/2016  

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Many B-to-B content marketers don’t know what effectiveness looks like and end up outsourcing to a third party … The percentage of marketers who believed their B-to-B content was …
Authors: Hal Conick Date: 7/19/2016  

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International content marketing strategy is a complex effort requiring coordination and team synchronicity … Without a strategy in place, companies may end up wasting money across …
Authors: Hal Conick Date: 7/14/2016  

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The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization … It also provides a blueprint for finding them …
Authors: Matthew Dixon Date: 7/5/2016  

Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Enjoy 35% Off Registration With Code NOW35​ LEARN … You will also – as time permits …
Authors: Clara ChunDate: 6/29/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Enjoy 35% Off Registration With Code NOW35​ LEARN … How to drive purposeful, cross-functional and organizational …
Authors: Clara ChunDate: 6/22/2016  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 6/20/2016  

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See what your personality traits are by taking the AMA Personality Test … Success in marketing is all about understanding people … That means understanding a ton of personalities!   Plus …
Authors: American Marketing Association Date: 6/20/2016  

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You’re likely older than 34, as 63% of the app’s users fall between the ages of 18 and 34 … Even though the base is young, the implications are huge for marketers … The app has seen a 400 …
Authors: Hal Conick Date: 6/16/2016  

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By: Zach Brooke Marketing News Weekly … A recent survey of B-to-C marketers measures how well martech tools are personalizing consumers … Almost 8 in 10 (78%) …
Authors: Zach Brooke Date: 6/14/2016  

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