Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 9/20/2016  

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Marketing spending Social media marketing Mobile marketing Marketing organization Marketing leadership Marketing analytics … Founded in 2008, The CMO Survey is the only …
Authors: Chris BartoneDate: 9/19/2016  

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This reader discusses how characteristics of warning message design influence customer beliefs, attitudes, and behaviors … Warning messages on packages, in advertising, or in other …
Authors: Linda Court Salisbury Date: 8/31/2016  

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Beyond research projects intended to guide an organization’s marketing or business strategy, companies also should consider investing in industry-focused research projects that can …
Authors: Molly Soat Date: 7/26/2016  

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Product category names are vital to effective marketing … Marketer's may underestimate the role the category name plays in their strategies … Take a hard look at the name commonly used to …
Authors: Molly Soat Date: 7/25/2016  

Many B-to-B content marketers don’t know what effectiveness looks like and end up outsourcing to a third party … The percentage of marketers who believed their B-to-B content was …
Authors: Hal Conick Date: 7/19/2016  

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International content marketing strategy is a complex effort requiring coordination and team synchronicity … Without a strategy in place, companies may end up wasting money across …
Authors: Hal Conick Date: 7/14/2016  

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The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization … It also provides a blueprint for finding them …
Authors: Matthew Dixon Date: 7/5/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Enjoy 35% Off Registration With Code NOW35​ LEARN … You will also – as time permits …
Authors: Clara ChunDate: 6/29/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Enjoy 35% Off Registration With Code NOW35​ LEARN … How to drive purposeful, cross-functional and organizational …
Authors: Clara ChunDate: 6/22/2016  

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