Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Define and develop an email marketing strategy that supports your businesses’/professional goals Integrate email marketing in the mission and goals of your business Apply email …
Authors: Bree Sutherland Date: 4/6/2017  

View duplicates

Establish your online presence and develop a strategy that will help you and your organization achieve their goals … Create and promote relevant content no matter your organization size …
Authors: Kari Mueller Date: 4/6/2017  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … Integrated Marketing Communications (IMC) is one of the hottest topics in the industry, yet planning ​and execution …
Authors: Clara ChunDate: 3/22/2017  

View duplicates

competition challenges the students to create a booth that reflects their chapter and the theme of the conference, “Mint Your Future … AMA collegiate chapters competed at the 2016 …
Authors: American Marketing Association Date: 3/17/2017  

View duplicates

video shows the excitement that comes from teams working on tomorrow's marketing challenges … The AMA's 2016 International Collegiate Conference lit up the scene in New Orleans …
Authors: American Marketing Association Date: 3/17/2017  

View duplicates

Future marketers show their creativity and kick off the 2016 AMA event with the annual Parade of Chapters … From Canada, Puerto Rico, Southern California, New York and everywhere in …
Authors: American Marketing Association Date: 3/17/2017  

View duplicates

Early-career marketers should develop a path based on, not only tactical knowledge, but solid experience … Eric Cole talks about being a former AMA’er at Ferris State University and how …
Authors: American Marketing Association Date: 3/17/2017  

View duplicates

B-to-B marketing budgets are likely to stay the same or increase in 2017 … Marketers feel challenged to innovate with products and nail down internal processes like CRM …
Authors: B2B International Date: 2/28/2017  

View duplicates

Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.