Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Uber gave its first ever endorsement of a political candidate and a panel of professors gave them a "C" for the act … The panel decribed the edorsement as a self-serving act …
Authors: Media Release Date: 11/3/2016  

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By: Rajeev Batra & Kevin Lane Keller Article Snapshot … Different communication options have different strengths and weaknesses and generate different types of …
Authors: Rajeev Batra & Kevin Lane Keller Date: 10/31/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Summer break was great, but now it's time to get your head back in the game … Give yourself the advantage of boot …
Authors: Quinn MeyerDate: 10/24/2016  

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By: American Marketing Association Marketing News … Marketers are now operating in an omni-channel world, which presents unique challenges … In it, we lay out the …
Authors: American Marketing Association Date: 10/17/2016  

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E-mail is one of the best tactics in terms of ROI, and marketers have to get it right … Personalization is expected in e-mail marketing, and automation is necessary for scale …
Authors: Michelle Markelz Date: 10/6/2016  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … Delivering results through marketing today takes a community of question askers, risk takers and problem solvers …
Authors: Kelly MoranDate: 10/5/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Content marketing is one of the hottest topics for B-to-B and B-to-C …
Authors: Clara ChunDate: 9/29/2016  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 9/20/2016  

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Marketing spending Social media marketing Mobile marketing Marketing organization Marketing leadership Marketing analytics … Founded in 2008, The CMO Survey is the only …
Authors: Chris BartoneDate: 9/19/2016  

This reader discusses how characteristics of warning message design influence customer beliefs, attitudes, and behaviors … Warning messages on packages, in advertising, or in other …
Authors: Linda Court Salisbury Date: 8/31/2016  

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