Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Brand storytelling is about creating a consistent experience across channels Look for speed, agility, service and interoperability when determining your technology needs Use …
Authors: PerfectSense Date: 8/1/2017  

What?​ There are nearly 3.7 billion people online and very few of them are American … How can marketers reach the rest of the world … American marketers have nearly $182.6 billion in the …
Authors: Hal Conick Date: 7/28/2017  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

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Topics at the heart of modern Account-Based Marketing Illustrates the importance of leveraging ABM across multiple facets of a company’s sales and marketing initiatives …
Authors: Highspot Date: 7/5/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Engaging and Moving Readers to Action … Many marketing professionals face triple responsibilities when they write …
Authors: Clara ChunDate: 6/26/2017  

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Advice on what you should concentrate on with your email program … Tips for improving your email program from experts with years of experience … marketing is so common that it’s easy to take …
Authors: SendGrid Date: 6/21/2017  

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Contect curation can help marketing departments produce content each day … Effective content production can help drive the performance of a company … There are steps to follow to add content …
Authors: Curata Date: 6/19/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

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The opening keynote of the 2017 AMA Marketing and Public Policy Conference was delivered by  legendary Watergate reporter Bob Woodward … Woodward spoke about Trump and, what he called …
Authors: Zach Brooke  Date: 6/2/2017  

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Marketers can make M&A easier by having a fully formed plan … The middle market sees a large amount of M&A activity in  health care, technology and financial services …
Authors: Hal Conick Date: 6/1/2017  

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