Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

video shows the excitement that comes from teams working on tomorrow's marketing challenges … The AMA's 2016 International Collegiate Conference lit up the scene in New Orleans …
Authors: American Marketing Association Date: 3/17/2017  

video shows the excitement that comes from teams working on tomorrow's marketing challenges … The AMA's 2016 International Collegiate Conference lit up the scene in New Orleans …
Authors: American Marketing Association Date: 3/17/2017  

Future marketers show their creativity and kick off the 2016 AMA event with the annual Parade of Chapters … From Canada, Puerto Rico, Southern California, New York and everywhere in …
Authors: American Marketing Association Date: 3/17/2017  

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Early-career marketers should develop a path based on, not only tactical knowledge, but solid experience … Eric Cole talks about being a former AMA’er at Ferris State University and how …
Authors: American Marketing Association Date: 3/17/2017  

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B-to-B marketing budgets are likely to stay the same or increase in 2017 … Marketers feel challenged to innovate with products and nail down internal processes like CRM …
Authors: B2B International Date: 2/28/2017  

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Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

Identify interdependencies between marketing functions and technologies … Connect technology investments to get rid of process roadblocks … Increase the efficiency of your marketing …
Authors: Webdam Date: 2/23/2017  

Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Content marketing is one of the hottest topics for B-to-B and B-to-C …
Authors: Clara ChunDate: 12/5/2016  

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By: Kim Harris Busdieker Marketing Insights … How customers view their experience with a retailer is directly linked to the health of that business …
Authors: Kim Harris Busdieker Date: 12/2/2016  

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By: Lawrence A. Crosby Marketing News … Trust is essential in maintaining hte customer relationship and the cost of trust violations could be fatal for business …
Authors: Lawrence A. Crosby Date: 11/14/2016  

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