Marcom

Marketing Communication topicsMarketing communications, or "marcom," is an all-encompassing term, as it covers marketing practices and tactics including advertising, branding, graphic design, promotion, publicity, public relations and more. The AMA's marcom coverage ​​​​​​​and resources are just as diverse.

Below you'll find links to the latest marcom-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

SEO strategy is an important and beneficial tool for every company … There are tactics to make your SEO strategy more effective Even those experience with SEO, can improve their results …
Authors: Pole Position Marketing  Date: 10/19/2017  

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Communicating across a single channel is not effective Multichannel communication allows you to engage all of your employees Measuring the effectiveness and use of each channel is …
Authors: Poppulo Date: 10/4/2017  

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Which enterprise applications are essential for digital marketing How core technologies fit together to support the complete marketing cycle Strategies for connecting essential …
Authors: Webdam Date: 9/20/2017  

Which enterprise applications are essential for digital marketing How core technologies fit together to support the complete marketing cycle Strategies for connecting essential …
Authors: Webdam Date: 9/20/2017  

Only 45% of C-suite executives engage ethics officers when making strategic decisions … Ethical businesses have lower operating costs, better sales and can palatably charge more for their …
Authors: Hal Conick Date: 8/30/2017  

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Good thought leadership content can earn buyer preference and gain decision maker trust … Carefully consider thought leadership content to ensure it is timely, relevant and substantive …
Authors: Sarah Steimer Date: 8/14/2017  

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Brand storytelling is about creating a consistent experience across channels Look for speed, agility, service and interoperability when determining your technology needs Use …
Authors: PerfectSense Date: 8/1/2017  

Brand storytelling is about creating a consistent experience across channels Look for speed, agility, service and interoperability when determining your technology needs Use …
Authors: PerfectSense Date: 8/1/2017  

What?​ There are nearly 3.7 billion people online and very few of them are American … How can marketers reach the rest of the world … American marketers have nearly $182.6 billion in the …
Authors: Hal Conick Date: 7/28/2017  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

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