Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

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