Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Members of the AMA Puerto Rice Río Piedras Chapter had to fight back from two devastating hurricanes that hit within 15 days … Students used marketing to help their country recover …
Authors: Hal Conick Date: 5/14/2018  

Members of the AMA Puerto Rice Río Piedras Chapter had to fight back from two devastating hurricanes that hit within 15 days … Students used marketing to help their country recover …
Authors: Hal Conick Date: 5/14/2018  

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