Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

Ben & Jerry’s is in 35 countries both with its products and its social and environmental missions … The company’s values are a major part of its brand, meaning consumers often get more …
Authors: Sarah Steimer Date: 9/11/2018  

Why using video on social channels needs to be part of your digital strategy … Tips on how to publish videos to popular social networks and the tools to measure their performance …
Authors: Selma AvdicDate: 8/24/2018  

influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors …
Authors: Luth Research Date: 8/16/2018  

By: Rajdeep Grewal (UNC at Chapel Hill), Amit Saini (University of Nebraska); Alok Kumar (University of Nebraska), Carl Lindner (University of Cincinnati), and Robert Dahlstrom …
Authors: Rajdeep Grewal (UNC at Chapel Hill), Amit Saini (University of Nebraska); Alok Kumar (University of Nebraska), Carl Lindner (University of Cincinnati), and Robert Dahlstrom (Miami University) Date: 8/2/2018  

Understand the types of conversational AI and how they fit into different types of customer engagements How to drive growth and loyalty through conversational AI platforms How to be …
Authors: Selma AvdicDate: 6/27/2018  

Expenses amount for as much as 12% of the average organizations budget Employees want business travel to be comfortable and convenient Modern travel management programs can help …
Authors: TRIPACTIONS Date: 5/31/2018  

Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

Today's AI tools are complex to build but easy to use Seamless integration of tasks and tools streamline processes You already have the skills today you need to stay relevant …
Authors: Selma AvdicDate: 5/23/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

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