Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Understand the types of conversational AI and how they fit into different types of customer engagements How to drive growth and loyalty through conversational AI platforms How to be …
Authors: Selma AvdicDate: 6/27/2018  

Today's AI tools are complex to build but easy to use Seamless integration of tasks and tools streamline processes You already have the skills today you need to stay relevant …
Authors: Selma AvdicDate: 5/23/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

Tie your videos to real business results … Create personalized videos to deliver the right content at the right time … Multiply your live event reach by adding video to the mix …
Authors: Selma AvdicDate: 3/29/2018  

Keys to active content delivery Virtual content delivery tools How to build interactivity into your content Multi-touch content strategies … In the digital world, all content is not …
Authors: Selma AvdicDate: 3/28/2018  

Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

following article is available exclusively to Members … Digital Strategy and Analytics Integrated Marketing Communications - 2018 - Chicago, IL Measuring Marketing ROI - Chicago …
Authors: Selma AvdicDate: 3/5/2018  

How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

Get the ins and outs of adaptive content Learn how to design content that increases return on investment How to prepare your teams on balancing quality while delivering data driven …
Authors: Selma AvdicDate: 2/27/2018  

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