Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Ben & Jerry’s is in 35 countries both with its products and its social and environmental missions … The company’s values are a major part of its brand, meaning consumers often get more …
Authors: Sarah Steimer Date: 9/11/2018  

influence of digital touch points on offline sales … - Onboard digital behavioral data into a DMP or a Data Ecosystem … - Bridge clinical data and digital behaviors …
Authors: Luth Research Date: 8/16/2018  

By: Rajdeep Grewal (UNC at Chapel Hill), Amit Saini (University of Nebraska); Alok Kumar (University of Nebraska), Carl Lindner (University of Cincinnati), and Robert Dahlstrom …
Authors: Rajdeep Grewal (UNC at Chapel Hill), Amit Saini (University of Nebraska); Alok Kumar (University of Nebraska), Carl Lindner (University of Cincinnati), and Robert Dahlstrom (Miami University) Date: 8/2/2018  

Expenses amount for as much as 12% of the average organizations budget Employees want business travel to be comfortable and convenient Modern travel management programs can help …
Authors: TRIPACTIONS Date: 5/31/2018  

Extend the life of furniture and flooring Save on personal protection gear Easily cut down on indoor air pollutants … the right approach, going green can save time and money while …
Authors: STAPLES Business Advantage Date: 5/31/2018  

Members of the AMA Puerto Rice Río Piedras Chapter had to fight back from two devastating hurricanes that hit within 15 days … Students used marketing to help their country recover …
Authors: Hal Conick Date: 5/14/2018  

Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

Harley-Davidson and others in the industry are looking to expand their aging fanbase … As of 2014, the portion of U.S. motorcycle riders 50 or older was close to half … I think it would be a …
Authors: Sarah Steimer Date: 1/8/2018  

Consumers see so many ads every day it can be hard to differentiate yourself … Finding ways to translate social ads to real-world experiences can help you break through the noise and …
Authors: Sprinklr Date: 10/23/2017  

By: Michael Brereton and Diane Bowers Marketing News … The AMA's semi-annual report on the state of the market research industry charts the growth of the …
Authors: Michael Brereton and Diane Bowers Date: 10/11/2017  

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