Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Assess the strength of your people, product and position alignment Understand the risks your growth efforts face and how to handle them Create a smoother path to aggressive growth …
Authors: Selma AvdicDate: 10/30/2017  

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Consumers see so many ads every day it can be hard to differentiate yourself … Finding ways to translate social ads to real-world experiences can help you break through the noise and …
Authors: Sprinklr Date: 10/23/2017  

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By: Michael Brereton and Diane Bowers Marketing News … The AMA's semi-annual report on the state of the market research industry charts the growth of the …
Authors: Michael Brereton and Diane Bowers Date: 10/11/2017  

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ITN Productions' Mark Browning makes the case for applying video production skills from news, documentaries and elsewhere to marketing … The same storytelling used in news or other video …
Authors: Sarah Steimer Date: 10/9/2017  

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By: Kate DuHadway Marketing News Weekly … Chatbots and AI are incresingly helping marketers automate their interactions with consumers and customers …
Authors: Kate DuHadway Date: 9/29/2017  

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Quality international research is critical to doing business in foreign markets … Much of international research is fraught with the potential for misinterpretation if not translated and …
Authors: Zach Brooke Date: 9/28/2017  

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Luciana Cani, senior executive creative director at Lapiz, has worked across the globe in markets large and small … Cani’s experience in various market sizes has helped her use a range of …
Authors: Sarah Steimer Date: 9/27/2017  

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How to create a winning consulting point of view … How to build the systems and processes that allow you to scale … In this content rich workshop, bestselling author, John Jantsch, will …
Authors: Selma AvdicDate: 9/18/2017  

How to create a winning consulting point of view … How to build the systems and processes that allow you to scale … In this content rich workshop, bestselling author, John Jantsch, will …
Authors: Selma AvdicDate: 9/18/2017  

By: American Marketing Association AMA Annual … e-book provides marketers with tools and information to answer today's most riveting questions …
Authors: American Marketing Association Date: 9/12/2017  

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