Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Today's AI tools are complex to build but easy to use Seamless integration of tasks and tools streamline processes You already have the skills today you need to stay relevant …
Authors: Selma AvdicDate: 5/23/2018  

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How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

How luxury brands currently rank in social media and how to measure success Specific best practices and tactics employed by leading luxury brands   How social analytics is used to …
Authors: Selma AvdicDate: 5/16/2018  

Members of the AMA Puerto Rice Río Piedras Chapter had to fight back from two devastating hurricanes that hit within 15 days … Students used marketing to help their country recover …
Authors: Hal Conick Date: 5/14/2018  

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The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

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Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

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Tie your videos to real business results … Create personalized videos to deliver the right content at the right time … Multiply your live event reach by adding video to the mix …
Authors: Selma AvdicDate: 3/29/2018  

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Keys to active content delivery Virtual content delivery tools How to build interactivity into your content Multi-touch content strategies … In the digital world, all content is not …
Authors: Selma AvdicDate: 3/28/2018  

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Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

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following article is available exclusively to Members … Content-Marketing-2018-Chicago, IL Advanced Branding and Positioning - Chicago, IL Digital Strategy and Analytics Integrated …
Authors: Selma AvdicDate: 3/5/2018  

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