Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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How fast-moving developments will transform marketing internally and externally … AI is likely to make enormous impacts in the world of marketing — in the ways we reach people, how we …
Authors: Selma AvdicDate: 12/12/2018  

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The imperatives of data-driven marketing in a hyperconnected, infinitely mobile world How to correlate marketing data with sales outcomes that equate to ROI Crucial data-driven …
Authors: Selma AvdicDate: 12/11/2018  

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In this webcast, INXPO will cover insights from our 2018 Benchmark Report and ways to apply these best practices and trends to drive engagement … Applying Data to Fuel Marketing Success …
Authors: Selma AvdicDate: 12/6/2018  

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Best practices for applying social analytics to diverse use cases, from consumer experience to sponsorship measurement How to use audience sentiment, image analytics, geo location …
Authors: Selma AvdicDate: 11/14/2018  

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Emerging trends transforming the way people live, work and connect How we’re universally connected, always on and always being watched, plus the next evolution of virtual assistance …
Authors: Selma AvdicDate: 11/6/2018  

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Culture is what creates the institutional context that marketers must understand as the first step to any business or marketing plan … There is no more powerful force than culture in …
Authors: Russ Klein Date: 11/2/2018  

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Growth has shifted to places beyond the reach of companies unable or unwilling to get uncomfortable … Brand clarity declining even as brand awareness is up. In other words, consumers are …
Authors: J. Walker Smith Date: 10/31/2018  

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Helping you choose the right pieces of healthcare data to make the biggest impact … Local search is a powerful tool for connecting with patients … How do your hospital and doctors rank …
Authors: Selma AvdicDate: 10/31/2018  

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Centrally manage your entire digital presence and engage prospects wherever they are Use your data to craft relevant content, fine-tuned for your various target audiences Leverage …
Authors: Selma AvdicDate: 10/18/2018  

Centrally manage your entire digital presence and engage prospects wherever they are Use your data to craft relevant content, fine-tuned for your various target audiences Leverage …
Authors: Selma AvdicDate: 10/18/2018  

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