Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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The value of advocacy marketing (hint: priceless!) What type of program works for your business How to transform your enthusiasts into an advocate army Successful customers using …
Authors: Selma AvdicDate: 11/15/2016  

Blockchain technology is not just for tech geeks and Bitcoin champions … Marketers should be aware of the way it could upend traditional transaction models … “It is not the most sonorous word …
Authors: Michael Krauss Date: 11/14/2016  

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What’s on the minds of today’s CEOs Creating a competitive advantage with CX Top traits of today’s customer-focused CEOs Why many CX programs fall short Garnering support and …
Authors: Selma AvdicDate: 11/11/2016  

webcast is presented by the American Marketing Association with Curalate … You can't reach the best customers possible without the best marketing team possible … Your team needs to go above …
Authors: Chris BartoneDate: 10/27/2016  

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By: Zach Brooke Marketing Health Services … A new WHO report notes a global uptick in respiratory illnesses … The increase is expected to directly boost the market …
Authors: Zach Brooke Date: 10/25/2016  

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by the American Marketing Association with Millward Brown Vermeer … As the volume and control of disparate sources of data expands and decentralizes, marketing and insights teams have …
Authors: Chris BartoneDate: 10/24/2016  

How to obtain customer-centric model Get the cross-channel data you need Drive an excellent experience Look to real-world successes … Join IBM Portfolio Marketing Leader Anitha …
Authors: Chris BartoneDate: 10/18/2016  

Brand consultancy Interbrand recently released its Best Indian Brands 2016 report … India is the seventh-largest economy and generally considered a rising power on the global stage …
Authors: Zach Brooke Date: 10/14/2016  

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How important advancements in artificial intelligence and machine learning have made it easier than ever to deeply understand your market How companies like American Family Insurance …
Authors: Selma AvdicDate: 10/12/2016  

Fine-tuning your balance between global scale and local customization can pay dividends … The tools to reach a global audience are accessible, but not every product and campaign is …
Authors: David Krajicek Date: 10/6/2016  

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