Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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By: Jungsil Choi, Young Kyun Chang, Yexin Jessica Li, and Myoung Gyun Jang Article Snapshot … The success or failure of firms’ CSR initiatives depends on how …
Authors: Jungsil Choi, Young Kyun Chang, Yexin Jessica Li, and Myoung Gyun Jang Date: 12/1/2016  

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By: American Marketing Association AMA Annual … e-book provides marketers with tools and information to answer today's most riveting questions …
Authors: American Marketing Association Date: 11/29/2016  

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Many international marketers are now trained at U.S. universities … However, the H-1B lottery process leaves them with a one-out-of-three chance to work in the U.S. … It’s not easy to be an …
Authors: Hal Conick Date: 11/28/2016  

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Marketers are competing in dynamic global markets … Marketers need to forge partnerships to win customer loyalty … Gain a seamless view of your customer to serve their needs …
Authors: Marketing News Date: 11/18/2016  

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By: Michael Czinkota, Peter Dickson and Shuo Zhang Marketing News Weekly … Will China overtake the U.S. as the No. 1 economy … Yet its sustainability in the future …
Authors: Michael Czinkota, Peter Dickson and Shuo Zhang Date: 11/17/2016  

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The value of advocacy marketing (hint: priceless!) What type of program works for your business How to transform your enthusiasts into an advocate army Successful customers using …
Authors: Selma AvdicDate: 11/15/2016  

Blockchain technology is not just for tech geeks and Bitcoin champions … Marketers should be aware of the way it could upend traditional transaction models … “It is not the most sonorous word …
Authors: Michael Krauss Date: 11/14/2016  

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What’s on the minds of today’s CEOs Creating a competitive advantage with CX Top traits of today’s customer-focused CEOs Why many CX programs fall short Garnering support and …
Authors: Selma AvdicDate: 11/11/2016  

webcast is presented by the American Marketing Association with Curalate … You can't reach the best customers possible without the best marketing team possible … Your team needs to go above …
Authors: Chris BartoneDate: 10/27/2016  

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By: Zach Brooke Marketing Health Services … A new WHO report notes a global uptick in respiratory illnesses … The increase is expected to directly boost the market …
Authors: Zach Brooke Date: 10/25/2016  

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