Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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weekly roundup of the marketing headlines you might have missed … Belgium Repels Burger King Attempts to Depose Monarchy … Burger King finds itself in a row with Belguim weeks before it's …
Authors: Marketing News Staff Date: 6/6/2017  

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Over 55 years of conversation and friendship, Philip Kotler and Sidney Levy changed marketing forever … Thanks to Kotler and Levy, concepts such as branding, analytics and cause marketing …
Authors: Hal Conick Date: 6/1/2017  

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By: Huachao Gao, Yinlong Zhang and Vikas Mittal Article Snapshot … The Local Farms, Food and Jobs Act, sponsored by Senator Sherrod Brown of Ohio and …
Authors: Huachao Gao, Yinlong Zhang and Vikas Mittal Date: 5/29/2017  

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By: Marketing News Staff Marketing News Weekly … A weekly roundup of the marketing headlines you might have missed … Doctors Denounce Fruit Juice for Kids …
Authors: Marketing News Staff Date: 5/26/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Marketers have troves of data at their fingertips, and customers are influencing brand perception and business decisions more than ever …
Authors: Selma AvdicDate: 5/17/2017  

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Gain insight into why consumers prefer certain brands over others Adopt a fresh new perspective on consumer behavior and brand strategy Learn new ways to manage your brand for …
Authors: Selma AvdicDate: 4/24/2017  

Gain insight into why consumers prefer certain brands over others Adopt a fresh new perspective on consumer behavior and brand strategy Learn new ways to manage your brand for …
Authors: Selma AvdicDate: 4/24/2017  

The explosion of digital, the empowered customer and the acceleration of innovation are having a profound impact on customer expectations … How companies can adapt: Enlightened by what …
Authors: Selma AvdicDate: 4/21/2017  

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Learn how to track customers across multiple devices Understand how to use data to find your right customers Feel confident in knowing how to better prove your digital ads are …
Authors: Selma AvdicDate: 4/13/2017  

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United’s brand took an $800 million hit after a video of the company allowing police to violently drag a man off a flight went viral … While this method followed the company’s rules, the …
Authors: Hal Conick Date: 4/11/2017  

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