Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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New success metrics for webinar programs How webinars will be integrating into the modern tech stack How webinars will fuel the on demand economy How webinars will drive ABM …
Authors: Selma AvdicDate: 2/8/2018  

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What are marketing leaders saying about artificial intelligence How are marketers using artificial intelligence today Where will artificial intelligence impact your business …
Authors: Selma AvdicDate: 1/17/2018  

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A primer on the GDPR and what you need to know about the regulation … The absolute "must do's" for marketers with EU-based customers … How GDPR will impact all facets of digital marketing …
Authors: Selma AvdicDate: 1/16/2018  

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Create higher quality content Publish more frequently to other sites Provide your readers more timely and relevant content Gain more exposure and get more return on investment …
Authors: Selma AvdicDate: 1/12/2018  

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Harley-Davidson and others in the industry are looking to expand their aging fanbase … As of 2014, the portion of U.S. motorcycle riders 50 or older was close to half … I think it would be a …
Authors: Sarah Steimer Date: 1/8/2018  

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Use Customer Journey Insight to Supercharge your Campaigns Design customer centric campaigns that deliver astronomical results Make your campaigns truly omnichannel, real-time and …
Authors: Selma AvdicDate: 12/15/2017  

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Assess the strength of your people, product and position alignment Understand the risks your growth efforts face and how to handle them Create a smoother path to aggressive growth …
Authors: Selma AvdicDate: 10/30/2017  

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Consumers see so many ads every day it can be hard to differentiate yourself … Finding ways to translate social ads to real-world experiences can help you break through the noise and …
Authors: Sprinklr Date: 10/23/2017  

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By: Michael Brereton and Diane Bowers Marketing News … The AMA's semi-annual report on the state of the market research industry charts the growth of the …
Authors: Michael Brereton and Diane Bowers Date: 10/11/2017  

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ITN Productions' Mark Browning makes the case for applying video production skills from news, documentaries and elsewhere to marketing … The same storytelling used in news or other video …
Authors: Sarah Steimer Date: 10/9/2017  

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