Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

​​​​​​​​​​​​​​​
What?​ There are nearly 3.7 billion people online and very few of them are American … How can marketers reach the rest of the world … American marketers have nearly $182.6 billion in the …
Authors: Hal Conick Date: 7/28/2017  

View duplicates

By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

View duplicates

Ben & Jerry’s is in 35 countries both with its products and its social and environmental missions … The company’s values are a major part of its brand, meaning consumers often get more …
Authors: Sarah Steimer Date: 7/26/2017  

View duplicates

By: Lawrence A. Crosby Marketing News … International marketing is partly about picking your spot but also about keeping the periscope up … Not so at the Jumbo in …
Authors: Lawrence A. Crosby Date: 7/26/2017  

View duplicates

Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI …
Authors: Selma AvdicDate: 7/21/2017  

View duplicates

How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

View duplicates

Videos are gaining an increasing share of online traffic … Marketers must learn consumers’ patterns of behavior in video rather than chasing them from platform to platform …
Authors: Hal Conick Date: 6/27/2017  

View duplicates

Brand messaging has been placed in the hands of customers and employees … Marketing organizations  need to evolve their structure and capabilities accordingly … The digital age has created a …
Authors: Marketing News Date: 6/27/2017  

View duplicates

Building an engaging strategy for your events can lead to increased ROI … A mobile event app can better connect your attendees, provide event guidance and improve session engagement …
Authors: CrowdCompass by Cvent Date: 6/19/2017  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.