Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Keys to active content delivery Virtual content delivery tools How to build interactivity into your content Multi-touch content strategies … In the digital world, all content is not …
Authors: Selma AvdicDate: 3/28/2018  

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Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

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following article is available exclusively to Members … Advanced Branding and Positioning - Chicago 2018 Advanced School of Marketing Research How to Develop a Powerful Marketing …
Authors: Selma AvdicDate: 3/5/2018  

following article is available exclusively to Members … Measuring Marketing ROI - Chicago Marketing Strategy for B2Bs - Chicago Advanced Branding and Positioning - Chicago 2018 …
Authors: Selma AvdicDate: 3/5/2018  

How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

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Get the ins and outs of adaptive content Learn how to design content that increases return on investment How to prepare your teams on balancing quality while delivering data driven …
Authors: Selma AvdicDate: 2/27/2018  

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Learn first-hand marketing tips from two reputable tech businesses Discover the best ways to acquire new customers Improve retention and growth opportunities within your customer …
Authors: Selma AvdicDate: 2/13/2018  

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New success metrics for webinar programs How webinars will be integrating into the modern tech stack How webinars will fuel the on demand economy How webinars will drive ABM …
Authors: Selma AvdicDate: 2/8/2018  

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What are marketing leaders saying about artificial intelligence How are marketers using artificial intelligence today Where will artificial intelligence impact your business …
Authors: Selma AvdicDate: 1/17/2018  

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A primer on the GDPR and what you need to know about the regulation … The absolute "must do's" for marketers with EU-based customers … How GDPR will impact all facets of digital marketing …
Authors: Selma AvdicDate: 1/16/2018  

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