Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Important strategic goals for a successful email marketing strategy  Barriers to a successful email marketing campaign The most effective email personalization tactics Which …
Authors: Selma AvdicDate: 1/11/2017  

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Step-by-step process on how to identify "Jobs to be Done" Create actionable segmentation schemes Combine product ideation and company strategy … Why do most new products fail to meet …
Authors: Selma AvdicDate: 12/20/2016  

Step-by-step process on how to identify "Jobs to be Done" Create actionable segmentation schemes Combine product ideation and company strategy … Why do most new products fail to meet …
Authors: Selma AvdicDate: 12/20/2016  

How to design a customer experience that expresses your value proposition at every touchpoint, every time  The nine service archetypes that should shape your marketing and …
Authors: Selma AvdicDate: 12/19/2016  

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Episode No. 2 of Answers in Action podcast … In this episode, staff writers Sarah Steimer and Zach Brooke discuss four of the top eight marketing trends and stories of 2016, including …
Authors: Sarah Steimer Date: 12/7/2016  

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By: Michelle Markelz AMA Higher Ed Symposium … Marketers are now expected to navigate their brands across borders and along the journeys of international …
Authors: Michelle Markelz Date: 12/5/2016  

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By: David A. Griffith and Hannah S. Lee Article Snapshot … An MNC’s use of customer participation as an information source and codeveloper allows it to achieve …
Authors: David A. Griffith and Hannah S. Lee Date: 12/2/2016  

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By: Jason Lu Jin, Kevin Zheng Zhou, and Yonggui Wang Article Snapshot … Partner relationships determine resource allocation and utilization in international …
Authors: Jason Lu Jin, Kevin Zheng Zhou, and Yonggui Wang Date: 12/1/2016  

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By: Doreén Pick and Martin Eisend Article Snapshot … Hofstede’s cultural dimensions moderate customer responses toward perceived switching costs …
Authors: Doreén Pick and Martin Eisend Date: 12/1/2016  

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By: Vasileios Davvetas and Adamantios Diamantopoulos Article Snapshot … Not all product categories are equally receptive to global/local brands; international …
Authors: Vasileios Davvetas and Adamantios Diamantopoulos Date: 12/1/2016  

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