Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Episode No. 2 of Answers in Action podcast … In this episode, staff writers Sarah Steimer and Zach Brooke discuss four of the top eight marketing trends and stories of 2016, including …
Authors: Sarah Steimer Date: 9/1/2017  

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Understanding culture context is key to successful global marketing … Cultural misperceptions are more costly than ever in an age of instant and widespread communication …
Authors: David Hagenbuch Date: 8/30/2017  

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Shape your brand around the customer experience Grow engagement Foster customer loyalty … Whether you’re a B2C or B2B brand, your customers expect a best-in-class experience, and you …
Authors: Selma AvdicDate: 8/23/2017  

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Understand why changing customer habits mean your sector is not immune from disruption Have a clear picture of what digital transformation is and what it means for your company Be …
Authors: Selma AvdicDate: 8/16/2017  

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A new report indentifies human relationships as a key factor for healthy middle market supply chain organizations … Supply chain management is an essential part of many middle market …
Authors: Zach Brooke Date: 7/28/2017  

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What? Zeitgeist-y beverage maker SodaStream is the toast of Europe right now thanks to a new eco-consc​ious, sparkling water strategy pushed by CEO Daniel Birnbaum that he hopes to …
Authors: Zach Brooke Date: 7/28/2017  

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What?​ There are nearly 3.7 billion people online and very few of them are American … How can marketers reach the rest of the world … American marketers have nearly $182.6 billion in the …
Authors: Hal Conick Date: 7/28/2017  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

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Ben & Jerry’s is in 35 countries both with its products and its social and environmental missions … The company’s values are a major part of its brand, meaning consumers often get more …
Authors: Sarah Steimer Date: 7/26/2017  

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By: Lawrence A. Crosby Marketing News … International marketing is partly about picking your spot but also about keeping the periscope up … Not so at the Jumbo in …
Authors: Lawrence A. Crosby Date: 7/26/2017  

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