Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

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Tie your videos to real business results … Create personalized videos to deliver the right content at the right time … Multiply your live event reach by adding video to the mix …
Authors: Selma AvdicDate: 3/29/2018  

Tie your videos to real business results … Create personalized videos to deliver the right content at the right time … Multiply your live event reach by adding video to the mix …
Authors: Selma AvdicDate: 3/29/2018  

Keys to active content delivery Virtual content delivery tools How to build interactivity into your content Multi-touch content strategies … In the digital world, all content is not …
Authors: Selma AvdicDate: 3/28/2018  

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Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

following article is available exclusively to Members … Digital Strategy and Analytics Integrated Marketing Communications - 2018 - Chicago, IL Measuring Marketing ROI - Chicago …
Authors: Selma AvdicDate: 3/5/2018  

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How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

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Get the ins and outs of adaptive content Learn how to design content that increases return on investment How to prepare your teams on balancing quality while delivering data driven …
Authors: Selma AvdicDate: 2/27/2018  

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Learn first-hand marketing tips from two reputable tech businesses Discover the best ways to acquire new customers Improve retention and growth opportunities within your customer …
Authors: Selma AvdicDate: 2/13/2018  

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