Global

Global marketing topicsThese days, whether or not a brand is multinational, it's competing in the global marketplace. The AMA offers information, expert insights and educational opportunities on key global topics including market research, localization, brand unification strategies and more.

Below you'll find links to the latest globally focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​

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Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI …
Authors: Selma AvdicDate: 7/21/2017  

How to draw impactful insights on unstructured, unknown and dark data … Why IBM is able to deliver successful cognitive innovation for customers … As a marketing executive, you're the voice …
Authors: Selma AvdicDate: 6/28/2017  

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Videos are gaining an increasing share of online traffic … Marketers must learn consumers’ patterns of behavior in video rather than chasing them from platform to platform …
Authors: Hal Conick Date: 6/27/2017  

Videos are gaining an increasing share of online traffic … Marketers must learn consumers’ patterns of behavior in video rather than chasing them from platform to platform …
Authors: Hal Conick Date: 6/27/2017  

Brand messaging has been placed in the hands of customers and employees … Marketing organizations  need to evolve their structure and capabilities accordingly … The digital age has created a …
Authors: Marketing News Date: 6/27/2017  

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Building an engaging strategy for your events can lead to increased ROI … A mobile event app can better connect your attendees, provide event guidance and improve session engagement …
Authors: CrowdCompass by Cvent Date: 6/19/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Today’s marketer is not only assessed by their ability to adapt to their own immediate workplace culture, but by their …
Authors: Clara ChunDate: 6/14/2017  

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weekly roundup of the marketing headlines you might have missed … Belgium Repels Burger King Attempts to Depose Monarchy … Burger King finds itself in a row with Belguim weeks before it's …
Authors: Marketing News Staff Date: 6/6/2017  

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Over 55 years of conversation and friendship, Philip Kotler and Sidney Levy changed marketing forever … Thanks to Kotler and Levy, concepts such as branding, analytics and cause marketing …
Authors: Hal Conick Date: 6/1/2017  

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By: Huachao Gao, Yinlong Zhang and Vikas Mittal Article Snapshot … The Local Farms, Food and Jobs Act, sponsored by Senator Sherrod Brown of Ohio and …
Authors: Huachao Gao, Yinlong Zhang and Vikas Mittal Date: 5/29/2017  

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