Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign ​is. It’s a …
Authors: Clara ChunDate: 4/11/2018  

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your listening efforts across these core areas … Focus Your Efforts: Understand what you expect and want from listening … Set Objectives: What does success and failure look to your …
Authors: Sysomos Date: 1/19/2018  

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Why a consolidated customer view matters What barriers exist to having a single customer view How to create a strategy around accurate data … If you are looking to maximize the value …
Authors: Experian Date: 1/18/2018  

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How to find the right partner What to look for in a digital experience platform Identifying potential hazards … Delivering impactful digital experiences is key to driving growth and …
Authors: PerfectSense Date: 12/21/2017  

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Most health care providers aren't doing enough to retain customers and foster loyalty … Experience is understood to be an important influence on loyalty, but experience extends beyond the …
Authors: NRC Health Date: 11/21/2017  

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Becoming a customer-centric organization is key to growth in today’s buyer-driven marketplace and requires a disciplined approach … The correlation between marketing operations and …
Authors: Kevin Joyce Date: 11/14/2017  

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Pinpoint your goals and determine how a platform can help you accomplish them Consider ease of integration and use Determine how much maintenance and resources it will require …
Authors: Act-On Date: 10/19/2017  

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By: Silvia Bellezza, Joshua M. Ackerman, and Francesca Gino Article Snapshot … A new study finds that consumer act more careless with current products when they …
Authors: Silvia Bellezza, Joshua M. Ackerman, and Francesca Gino Date: 10/17/2017  

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By: Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev AMA Scholarly Insights … Consumers don’t view all types of innovations as equally good …
Authors: Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev Date: 10/9/2017  

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CMOs expect social media spending to rise 89% in the next five years … While CMOs have high expectations, 45% say they still cannot prove the impact of social media …
Authors: Hal Conick Date: 10/9/2017  

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