Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign ​is. It’s a …
Authors: Clara ChunDate: 4/11/2018  

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Becoming a customer-centric organization is key to growth in today’s buyer-driven marketplace and requires a disciplined approach … The correlation between marketing operations and …
Authors: Kevin Joyce Date: 11/14/2017  

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Pinpoint your goals and determine how a platform can help you accomplish them Consider ease of integration and use Determine how much maintenance and resources it will require …
Authors: Act-On Date: 10/19/2017  

Pinpoint your goals and determine how a platform can help you accomplish them Consider ease of integration and use Determine how much maintenance and resources it will require …
Authors: Act-On Date: 10/19/2017  

By: Silvia Bellezza, Joshua M. Ackerman, and Francesca Gino Article Snapshot … A new study finds that consumer act more careless with current products when they …
Authors: Silvia Bellezza, Joshua M. Ackerman, and Francesca Gino Date: 10/17/2017  

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By: Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev AMA Scholarly Insights … Consumers don’t view all types of innovations as equally good …
Authors: Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev Date: 10/9/2017  

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CMOs expect social media spending to rise 89% in the next five years … While CMOs have high expectations, 45% say they still cannot prove the impact of social media …
Authors: Hal Conick Date: 10/9/2017  

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By: Marilyn Stone and Matt Weingarden, Curators Academic … Wendy Moe from University of Maryland identifid three must read articles for marketers …
Authors: Marilyn Stone and Matt Weingarden, Curators Date: 9/22/2017  

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How inactive subscribers bring down the overall health of your email programs Various strategies for re-engaging inactive subscribers based on email domain and last engagement Ways …
Authors: Selma AvdicDate: 9/21/2017  

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By: American Marketing Association AMA Annual … e-book provides marketers with tools and information to answer today's most riveting questions …
Authors: American Marketing Association Date: 9/12/2017  

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