Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

An overview of people-based marketing as a strategic discipline … How to bridge the gap between offline and online data to achieve superior targeting and scale …
Authors: Signal Date: 2/23/2017  

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B-to-B marketing budgets are likely to stay the same or increase in 2017 … Marketers feel challenged to innovate with products and nail down internal processes like CRM …
Authors: B2B International Date: 2/22/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology Master's in Customer Experience and Innovation … Advances in IoT and enabling technology are on the …
Authors: Joshua Saxon Date: 2/3/2017  

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By: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Article Snapshot … Customers who do business with a firm over time are prone to develop …
Authors: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Date: 1/31/2017  

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By: David Hagenbuch Marketing News Weekly … When most companies stumble, their natural reaction is just to correct the original error … A couple of years ago, I …
Authors: David Hagenbuch Date: 1/30/2017  

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By: David Aaker and Andrew Marcum Marketing News … A new study shows there are two types of loyal customers driven by five factors … It is a challenge because of …
Authors: David Aaker and Andrew Marcum Date: 1/20/2017  

By: David Aaker and Andrew Marcum Marketing News … A new study shows there are two types of loyal customers driven by five factors … It is a challenge because of …
Authors: David Aaker and Andrew Marcum Date: 1/20/2017  

By: Courtney Ackerman, Media Strategy Director, 84.51° Marketing Insights … Uplift is an overlooked metric that has great impact on brand performance …
Authors: Courtney Ackerman, Media Strategy Director, 84.51° Date: 1/17/2017  

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By: American Marketing Association Marketing News … Gaining insight on consumers is an essential task of the marketer … Marketers must strive to have a robust and …
Authors: American Marketing Association Date: 1/12/2017  

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By: J. Walker Smith Marketing News … J. Walker Smith says consumers are looking for brands that are ready and willing to accept radical change …
Authors: J. Walker Smith Date: 1/12/2017  

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