Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Design strategies top brands are using to grab attention Content tips to maximize engagement and conversion rates How to achieve the highest possible email ROI in 2018 …
Authors: Selma AvdicDate: 4/27/2018  

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The customer experience discipline has greaty evolved over the last 30 years, and artificial intelligence is poised to continue driving that transformation … This article is the first in …
Authors: Dave Fish and Brian Keehner  Date: 4/25/2018  

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Learn how to end silos before they start Understand which tactics allow you to deal with the unexpected Discover how to end paralysis by analysis Find out which methods get you and …
Authors: Wrike Date: 4/20/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign ​is. It’s a …
Authors: Clara ChunDate: 4/11/2018  

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Virtual support communities are digital ecosystems ripe with opportunity for marketers to understand consumers … Community members often feel liberated to share honest feedback in the …
Authors: Sarah Steimer Date: 3/26/2018  

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Promo codes are a valuable part of most retailers’ marketing mix … They can help marketers hit sales targets, acquire new customers without losing money and move surplus inventory …
Authors: Sarah Steimer Date: 3/26/2018  

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The internet allows brands to reach a range of audiences and tailor messages to differemt literacy levels, cultural orientations and channel preferences … Growth in the use of digital …
Authors: Ameli Burke-Garcia Date: 3/20/2018  

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The advantages of different types of sponsored content, including paid consumer product reviews, celebrity endorsements, native advertising, and influencer targeting …
Authors: YouGov Date: 2/22/2018  

The advantages of different types of sponsored content, including paid consumer product reviews, celebrity endorsements, native advertising, and influencer targeting …
Authors: YouGov Date: 2/22/2018  

Many nonprofit organizations have difficulty understanding the benefits of satisfying their customers … Without a systematic focus on satisfying customer needs, nonprofit organizations …
Authors: Vikas Mittal Date: 2/14/2018  

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