Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: J. Walker Smith Marketing News … But it is not community; it is kinship within smaller worlds of connection … Brands must become more intimate with consumers …
Authors: J. Walker Smith Date: 8/31/2017  

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By: Hemant Agrawal, Hinda Hassan, Omid Sadeghi, Sri Kiran Ravi Shankar and Shilpa Swamy MBA Perspectives … Faced with changing consumer expectations, fast food …
Authors: Hemant Agrawal, Hinda Hassan, Omid Sadeghi, Sri Kiran Ravi Shankar and Shilpa Swamy Date: 8/30/2017  

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By: NRC Health Marketing Health Services … Health care consumers are choosing providers and pledging loyalty the same way they do with other service industries …
Authors: NRC Health Date: 8/28/2017  

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By: Beerud Sheth Marketing News Weekly … Shopper bots are an inevitable force on e-commerce … Marketers must accept that their near-future customers will be …
Authors: Beerud Sheth Date: 8/17/2017  

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Traditional corporate valuation models do not adequately account for the influence of customer behavior … Researchers Peter Fader and Daniel McCarthy developed a model, based on customer …
Authors: Michelle Markelz Date: 8/5/2017  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

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February 2016, AMA chatted with Parsu Parasuraman on his career … A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of …
Authors: Matt Weingarden, Curator Date: 7/19/2017  

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By: Vikas Mittal Marketing News, Nonprofit … Beyond commitment to a nonprofit organization’s mission, donors bring multiple motivations to the table …
Authors: Vikas Mittal Date: 7/7/2017  

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By: John Hagel Marketing News Weekly … Traditional marketing is still driven by the three I’s—intercept, isolate and insulate … Instead of the three I’s, think in …
Authors: John Hagel Date: 6/23/2017  

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When data comes from many sources, it’s nearly impossible to measure … Before its revamp, Nutrisysem didn’t have a “single source of truth” that could tell an accurate story about its web …
Authors: Hal Conick Date: 6/21/2017  

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