Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Beerud Sheth Marketing News Weekly … Shopper bots are an inevitable force on e-commerce … Marketers must accept that their near-future customers will be …
Authors: Beerud Sheth Date: 8/17/2017  

View duplicates

Traditional corporate valuation models do not adequately account for the influence of customer behavior … Researchers Peter Fader and Daniel McCarthy developed a model, based on customer …
Authors: Michelle Markelz Date: 8/5/2017  

View duplicates

By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

View duplicates

February 2016, AMA chatted with Parsu Parasuraman on his career … A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of …
Authors: Matt Weingarden, Curator Date: 7/19/2017  

View duplicates

By: Vikas Mittal Marketing News, Nonprofit … Beyond commitment to a nonprofit organization’s mission, donors bring multiple motivations to the table …
Authors: Vikas Mittal Date: 7/7/2017  

View duplicates

By: John Hagel Marketing News Weekly … Traditional marketing is still driven by the three I’s—intercept, isolate and insulate … Instead of the three I’s, think in …
Authors: John Hagel Date: 6/23/2017  

View duplicates

When data comes from many sources, it’s nearly impossible to measure … Before its revamp, Nutrisysem didn’t have a “single source of truth” that could tell an accurate story about its web …
Authors: Hal Conick Date: 6/21/2017  

View duplicates

By: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Article Snapshot … Today consumers are spending considerably more money and time on experiences …
Authors: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Date: 5/29/2017  

View duplicates

By: Jens Hogreve, Anja Iseke, Klaus Derfuss and Tönnjes Eller Article Snapshot … The service–profit chain has become a prominent guidepost that many service …
Authors: Jens Hogreve, Anja Iseke, Klaus Derfuss and Tönnjes Eller Date: 5/28/2017  

View duplicates

By: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi MBA Perspectives … Wearable technology is slowly permeating numerous aspects of life …
Authors: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi Date: 5/22/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.