Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi MBA Perspectives … Wearable technology is slowly permeating numerous aspects of life …
Authors: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi Date: 5/22/2017  

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With the increased popularity in working from home, teams need new tools to ensure no loss in collaboration … The best tools provide searchability and a positive user experience …
Authors: Cisco WebEx LLC Date: 5/19/2017  

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By: Marketing News Staff Marketing News Weekly … United Airlines saw backlash on social media after its passenger removal incident … Compared to April 9, April 10 …
Authors: Marketing News Staff Date: 4/28/2017  

Brands must constantly maintain their relationships and fidelity with consumers … Crises can't be the only reason brands promote themselves as trustworthy … They need to deploy a thoughtful …
Authors: David Aaker Date: 4/20/2017  

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Marketing must evolve as the marketplace and consumers change … Phil Kotler argues marketing's fourth evolution must turn customers into brand advocates … At age 85, author, researcher and …
Authors: Michael Krauss Date: 4/10/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology Master's in Customer Experience and Innovation … Advances in IoT and enabling technology are on the …
Authors: Joshua Saxon Date: 3/2/2017  

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B-to-B marketing budgets are likely to stay the same or increase in 2017 … Marketers feel challenged to innovate with products and nail down internal processes like CRM …
Authors: B2B International Date: 2/28/2017  

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An overview of people-based marketing as a strategic discipline … How to bridge the gap between offline and online data to achieve superior targeting and scale …
Authors: Signal Date: 2/23/2017  

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By: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Article Snapshot … Customers who do business with a firm over time are prone to develop …
Authors: Denish Shah, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi Date: 1/31/2017  

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By: David Hagenbuch Marketing News Weekly … When most companies stumble, their natural reaction is just to correct the original error … A couple of years ago, I …
Authors: David Hagenbuch Date: 1/30/2017  

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