Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: V. Kumar & Werner Reinartz Article Snapshot … To be successful, firms have to create perceived value for customers via marketing-mix elements …
Authors: V. Kumar & Werner Reinartz Date: 10/31/2016  

View duplicates

By: Katherine N. Lemon & Peter C. Verhoef Article Snapshot … Customer experience is described as a multi-dimensional construct focusing on a customer’s …
Authors: Katherine N. Lemon & Peter C. Verhoef Date: 10/31/2016  

View duplicates

By: Amber Atreja, Jiaqi Chen, Jay Dort, Ryan Heuler and Lin Zhang MBA Perspectives … Smart vending machines are becoming more prevalent in today’s society …
Authors: Amber Atreja, Jiaqi Chen, Jay Dort, Ryan Heuler and Lin Zhang Date: 10/30/2016  

View duplicates

By: Ethan Morantz, Miglena Armutlu, Cody Greer, and Vishal Pua MBA Perspectives … Financial technology (Fintech) is disrupting the banking industry …
Authors: Ethan Morantz, Miglena Armutlu, Cody Greer, and Vishal Pua Date: 10/19/2016  

View duplicates

When companies focus on customer loyalty at the expense of customer satisfaction, they hurt both their employees and customers … Customer satisfaction is the foundation of customer …
Authors: Vikas Mittal Date: 10/18/2016  

View duplicates

Marketers must remain agile as customer expectations are changing … Customers’ expectations for agility and coherence will remain high, despite the proliferation of channels and …
Authors: Molly Soat Date: 10/10/2016  

View duplicates

In the sharing economy, brands that understand people and how to relate to their needs and wants win … Unilever's BV Pradeep says "people insights" are the key to knowing the customer …
Authors: Molly Soat Date: 10/7/2016  

View duplicates

As a brand, how do you connect with people who are glued to their mobile screens … Google’s Jim Lecinski presents five key questions marketers should ask now to reach super-connected …
Authors: Lauren Drell Date: 10/7/2016  

View duplicates

By: Sungwook Min, Xubing Zhang, Namwoon Kim, and Rajendra K. Srivastava Article Snapshot … This study present an analytical model in which two firms compete …
Authors: Sungwook Min, Xubing Zhang, Namwoon Kim, and Rajendra K. Srivastava Date: 10/7/2016  

View duplicates

E-mail is one of the best tactics in terms of ROI, and marketers have to get it right … Personalization is expected in e-mail marketing, and automation is necessary for scale …
Authors: Michelle Markelz Date: 10/6/2016  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.