Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: John Hagel Marketing News Weekly … Traditional marketing is still driven by the three I’s—intercept, isolate and insulate … Instead of the three I’s, think in …
Authors: John Hagel Date: 6/23/2017  

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When data comes from many sources, it’s nearly impossible to measure … Before its revamp, Nutrisysem didn’t have a “single source of truth” that could tell an accurate story about its web …
Authors: Hal Conick Date: 6/21/2017  

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By: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Article Snapshot … Today consumers are spending considerably more money and time on experiences …
Authors: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Date: 5/29/2017  

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By: Jens Hogreve, Anja Iseke, Klaus Derfuss and Tönnjes Eller Article Snapshot … The service–profit chain has become a prominent guidepost that many service …
Authors: Jens Hogreve, Anja Iseke, Klaus Derfuss and Tönnjes Eller Date: 5/28/2017  

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The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

By: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi MBA Perspectives … Wearable technology is slowly permeating numerous aspects of life …
Authors: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi Date: 5/22/2017  

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With the increased popularity in working from home, teams need new tools to ensure no loss in collaboration … The best tools provide searchability and a positive user experience …
Authors: Cisco WebEx LLC Date: 5/19/2017  

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By: Marketing News Staff Marketing News Weekly … United Airlines saw backlash on social media after its passenger removal incident … Compared to April 9, April 10 …
Authors: Marketing News Staff Date: 4/28/2017  

Brands must constantly maintain their relationships and fidelity with consumers … Crises can't be the only reason brands promote themselves as trustworthy … They need to deploy a thoughtful …
Authors: David Aaker Date: 4/20/2017  

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Marketing must evolve as the marketplace and consumers change … Phil Kotler argues marketing's fourth evolution must turn customers into brand advocates … At age 85, author, researcher and …
Authors: Michael Krauss Date: 4/10/2017  

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