Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

How to get your metadata and workflows right How to prepare for Digital Asset Management … Creative and marketing teams are under pressure to create, manage, and deliver larger numbers …
Authors: Selma AvdicDate: 7/19/2017  

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February 2016, AMA chatted with Parsu Parasuraman on his career … A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of …
Authors: Matt Weingarden, Curator Date: 7/19/2017  

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The link between sales and marketing alignment and revenue success … The priorities that must be set and challenges that must be faced for aligning sales and marketing …
Authors: Selma AvdicDate: 7/14/2017  

The link between sales and marketing alignment and revenue success … The priorities that must be set and challenges that must be faced for aligning sales and marketing …
Authors: Selma AvdicDate: 7/14/2017  

By: Vikas Mittal Marketing News, Nonprofit … Beyond commitment to a nonprofit organization’s mission, donors bring multiple motivations to the table …
Authors: Vikas Mittal Date: 7/7/2017  

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By: John Hagel Marketing News Weekly … Traditional marketing is still driven by the three I’s—intercept, isolate and insulate … Instead of the three I’s, think in …
Authors: John Hagel Date: 6/23/2017  

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When data comes from many sources, it’s nearly impossible to measure … Before its revamp, Nutrisysem didn’t have a “single source of truth” that could tell an accurate story about its web …
Authors: Hal Conick Date: 6/21/2017  

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By: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Article Snapshot … Today consumers are spending considerably more money and time on experiences …
Authors: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Date: 5/29/2017  

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By: Jens Hogreve, Anja Iseke, Klaus Derfuss and Tönnjes Eller Article Snapshot … The service–profit chain has become a prominent guidepost that many service …
Authors: Jens Hogreve, Anja Iseke, Klaus Derfuss and Tönnjes Eller Date: 5/28/2017  

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The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

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