Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev AMA Scholarly Insights … Consumers don’t view all types of innovations as equally good …
Authors: Tor W. Andreassen, Line Lervik-Olsen, and Seidali Kurtmollaiev Date: 10/9/2017  

View duplicates

CMOs expect social media spending to rise 89% in the next five years … While CMOs have high expectations, 45% say they still cannot prove the impact of social media …
Authors: Hal Conick Date: 10/9/2017  

View duplicates

By: Marilyn Stone and Matt Weingarden, Curators Academic … Wendy Moe from University of Maryland identifid three must read articles for marketers …
Authors: Marilyn Stone and Matt Weingarden, Curators Date: 9/22/2017  

View duplicates

How inactive subscribers bring down the overall health of your email programs Various strategies for re-engaging inactive subscribers based on email domain and last engagement Ways …
Authors: Selma AvdicDate: 9/21/2017  

View duplicates

By: American Marketing Association AMA Annual … e-book provides marketers with tools and information to answer today's most riveting questions …
Authors: American Marketing Association Date: 9/12/2017  

View duplicates

Human experience looks beyond commercial needs to understand and meet human desires such as freedom, identity and creation … Companies that prioritize HX are able to deliver meaningful …
Authors: Elizabeth Searcy Date: 9/1/2017  

View duplicates

By: J. Walker Smith Marketing News … But it is not community; it is kinship within smaller worlds of connection … Brands must become more intimate with consumers …
Authors: J. Walker Smith Date: 8/31/2017  

View duplicates

By: Hemant Agrawal, Hinda Hassan, Omid Sadeghi, Sri Kiran Ravi Shankar and Shilpa Swamy MBA Perspectives … Faced with changing consumer expectations, fast food …
Authors: Hemant Agrawal, Hinda Hassan, Omid Sadeghi, Sri Kiran Ravi Shankar and Shilpa Swamy Date: 8/30/2017  

View duplicates

The AMA is pleased to provide our members with this special webcast series as one of the many benefits we offer … This series will feature various subject-matter experts giving robust …
Authors: Alli Libb Date: 8/29/2017  

View duplicates

By: NRC Health Marketing Health Services … Health care consumers are choosing providers and pledging loyalty the same way they do with other service industries …
Authors: NRC Health Date: 8/28/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.