Engagement

Engagement topicsCustomer engagement is all about creating a bond between a brand and its audience, and the AMA offers a plethora of information, expert insights and educational opportunities to help you accomplish that aim.

Below yo​u'll find links to the latest engagement-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: David Brutman Marketing News Weekly … The marketing funnel has some serious challenges … Marketers' hard work often goes unrecognized using the funnel method …
Authors: David Brutman  Date: 12/28/2016  

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By: Michelle Markelz AMA Higher Ed Symposium … Marketers can have hostile, transactional, predisposed or loyal relationships with consumers …
Authors: Michelle Markelz Date: 12/6/2016  

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By: Kim Harris Busdieker Marketing Insights … How customers view their experience with a retailer is directly linked to the health of that business …
Authors: Kim Harris Busdieker Date: 12/2/2016  

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By: Sarang Sunder, V. Kumar, and Yi Zhao Article Snapshot … This study enables CPG managers to get a long-term view of the customer, the first step toward …
Authors: Sarang Sunder, V. Kumar, and Yi Zhao Date: 12/1/2016  

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By: American Marketing Association AMA Annual … e-book provides marketers with tools and information to answer today's most riveting questions …
Authors: American Marketing Association Date: 11/29/2016  

By: American Marketing Association AMA Annual … e-book provides marketers with tools and information to answer today's most riveting questions …
Authors: American Marketing Association Date: 11/29/2016  

By: Michael Piperno Marketing Health Services … The digitization of health care has put more customer information at our fingertips than ever before …
Authors: Michael Piperno  Date: 11/22/2016  

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Customer satisfaction programs that only use surveys to summarize and track overall satisfaction fail to deliver full value to executives … When surveys are integrated with diagnostic and …
Authors: Vikas Mittal Date: 11/16/2016  

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Millennials make up a quarter of the population and bear $200 billionm in annual spending … Marketers may not know this generation, or how to incentivize them, as well as they think …
Authors: Brandon Logsdon Date: 11/16/2016  

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Behavioral economics shows how consumers behave economically, in real time … This is gleaned through experimentation, which is more reliable than traditional methods, such as surveys …
Authors: Gordon Wyner Date: 11/14/2016  

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