Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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why the martech landscape is both consolidating and expanding … - The importance of hiring marketing operations personnel and technologists to make martech decisions …
Authors: Netline Corporation Date: 7/11/2018  

We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that tell a story makes it easy for your teams to …
Authors: Dan Antonson, Collegis Education Date: 7/9/2018  

What​?​​ The demand for visual content is on the rise … Licensing mistakes can cost big money for brands … Understand your usage rights, and for more tips on managing image copyrights and …
Authors: Deborah Block Date: 7/9/2018  

By: Lauren Drell Marketing Health Services … In the near future, pharma marketers could be communicating important information to consumers and patients in more …
Authors: Lauren Drell Date: 6/28/2018  

AI is changing workplace collaboration and promoting more diverse thinking … With increased capabilities, teams can collaborate remotely and efficiently using AI-assisted technology …
Authors: Christine Birkner Date: 6/26/2018  

Marketers should spend less time pulling reports and more time analyzing data … Your data should come to you … Slack frees up time to work on strategic projects rather than spending time …
Authors: Slack Date: 6/20/2018  

 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

By: Jesse Blount, VP-Client Strategy, Quad/Graphics … Marketers are falling short in responding to the massive disruption created by digital technology and channel proliferation …
Authors: Jesse Blount, VP-Client Strategy, Quad/Graphics Date: 6/13/2018  

By: Dave Fish and Brian Keehner … The role of AI in CX is a primary focus of market researchers and enterprise feedback management providers … Until cybernetic CX is fully realized …
Authors: Dave Fish and Brian Keehner Date: 6/5/2018  

The customer experience discipline has greaty evolved over the last 30 years, and artificial intelligence is poised to continue driving that transformation … This article is the first in …
Authors: Dave Fish and Brian Keehner  Date: 6/5/2018  

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