Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Creative teams spend as much time on edits and revisions as they do designing and developing their creative projects … There’s a better way for creative teams to collaborate, using the …
Authors: Linda Zid Date: 9/20/2018  

It’s essential to lay a strong foundation for a successful brand launch, which means proper research, planning, and strategizing … To launch a new brand or product, or a brand refresh …
Authors: Alexander Jacobs, NeigerDesign Date: 9/11/2018  

Learn new ways to take your marketing to the next level … Explore five cutting-edge digital marketing tactics … Discover the newest lead generation strategies … If you want to give yourself a …
Authors: Thomas Date: 9/6/2018  

Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 8/31/2018  

Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 8/31/2018  

AI is impacting the future of marketing in many ways including shaping a new set of consumer expectations … AI can help marketers turn data into insights, enhance consumer experiences and …
Authors: Christi Olson, Microsoft Date: 8/31/2018  

The demand for engaging visual content is growing … Visual content is at the center of storytelling … Marketers must have a strategic plan to create, organize and share their visual stories …
Authors: Deborah Block Date: 8/31/2018  

Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise … But don’t let that drive your campaigns …
Authors: Matt Midwinter  Date: 8/31/2018  

With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights … How do we uphold data privacy while …
Authors: Luth Research Date: 8/31/2018  

By: Jesse Blount, VP-Client Strategy, Quad/Graphics … Marketers are falling short in responding to the massive disruption created by digital technology and channel proliferation …
Authors: Jesse Blount, VP-Client Strategy, Quad/Graphics Date: 8/31/2018  

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