Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Unilever looks to divest margarine, Verizon looses ground in the cellphone wars and Kobe Bryant makes a commercial … A roundup of the week in marketing headlines you might have missed …
Authors: Marketing News Staff Date: 4/25/2017  

View duplicates

AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

Online review sites are reshaping the customer journey … At the same time, ways to game the s​​ystem​ have emerged, muddying reviews … Recognize that your brand's online reviews are hugely …
Authors: Zach Brooke Date: 4/20/2017  

View duplicates

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 4/20/2017  

View duplicates

The potential impacts of social media marketing range from engagement to loyalty … Just counting likes and retweets underestimates the return on social media expenditures …
Authors: Lawrence Crosby Date: 4/13/2017  

View duplicates

SEO is changing rapidly as search and social platforms experiment in real time … Google search tools just as AMP, featured snippets and related questions, or Facebook's new video search …
Authors: Sarah Steimer Date: 4/12/2017  

View duplicates

People are spending more time on smartphones and social media … Overuse of social media could lead to negative consequences for health, work and relationships … Where is the ethical line in …
Authors: Hal Conick Date: 4/10/2017  

View duplicates

Geotargeting allows for incredible access to consumers, but many useful tactics may come off as creepy when pushed too far … The reputation of the brand lies on that line, as marketers …
Authors: Hal Conick Date: 4/10/2017  

View duplicates

Marketing must evolve as the marketplace and consumers change … Phil Kotler argues marketing's fourth evolution must turn customers into brand advocates … At age 85, author, researcher and …
Authors: Michael Krauss Date: 4/10/2017  

View duplicates

Creating goals aligned to brand building, demand generation, and customer marketing The four tenets of effective campaign themes Building a tech stack to support your plan …
Authors: Selma AvdicDate: 4/7/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.