Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Keep track of your content by persona and stage Provides a sample of a collateral distribution cycle Connects distribution to client lifecycle … Marketing Problem: You need to create …
Authors: Demand Metric Date: 10/3/2017  

Provides a real-world example Describes buyer and seller actions Saves hours on formatting … Marketing Problem: You need to map buying stages and buyer/seller actions for each stage …
Authors: Demand Metric Date: 10/3/2017  

Bates Creative conducted a survey at the 2017 AMM Annual conference to identify marketers biggest obstacles and where marketers plan on investing their efforts in 2018 …
Authors: Bates Creative Date: 10/2/2017  

View duplicates

Technology and the ability to analyze data and measure event performance has transformed the event and meetings industry … Integrating technology into the entire event lifecycle is the …
Authors: cVent Date: 10/2/2017  

Technology and the ability to analyze data and measure event performance has transformed the event and meetings industry … Integrating technology into the entire event lifecycle is the …
Authors: cVent Date: 10/2/2017  

By: Jason Pierret, Business Development Manager, National Healthcare Division at ReachLocal Marketing Health Services … Health care companies can use digital …
Authors: Jason Pierret, Business Development Manager, National Healthcare Division at ReachLocal Date: 9/29/2017  

View duplicates

By: Kate DuHadway Marketing News Weekly … Chatbots and AI are incresingly helping marketers automate their interactions with consumers and customers …
Authors: Kate DuHadway Date: 9/29/2017  

View duplicates

Scenario planning can enable leaders to make better decisions … Scenario planning is a critical element of Integrated Business Planning … During this webinar, Oliver Wight’s Timm Reiher will …
Authors: Chris BartoneDate: 9/29/2017  

View duplicates

Spaulding for Children, an adoption services nonprofit, was often confused with popular sporting goods company Spalding … The name was neither recognized for its services nor invoking …
Authors: Hal Conick Date: 9/29/2017  

View duplicates

Viral content is hard to plan … Food brand Knorr created a viral campaign twice … The key to Knorr's virality was a combination of storytelling, appeal to human emotion and strategic …
Authors: David Aaker Date: 9/28/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.