Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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What foundational and structural pillars are crucial to Data-Led Customer-Obsession in 2018? What tech investments must digital business pros make today to better align with the needs …
Authors: Selma AvdicDate: 6/26/2018  

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Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement  Three quick steps to strategically align your content to your broader …
Authors: Selma AvdicDate: 6/21/2018  

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 account & contact data to support an account-based marketing strategy, including … Understanding the importance of contact data … Best practices to managing contact & account data …
Authors: Zoominfo Date: 6/19/2018  

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The latest goals, trends, and challenges driving today’s marketers Advice and solutions from top industry leaders Tips you can use today to do more successful email marketing …
Authors: Selma AvdicDate: 6/15/2018  

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Effective strategies for attracting patients online How to build trust with a solid online reputation How to leverage customer feedback to improve patient experience …
Authors: Selma AvdicDate: 6/14/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Attend this AMA Content Marketing Training Series event and leave with a …
Authors: Clara ChunDate: 6/12/2018  

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By: Dave Fish and Brian Keehner … The role of AI in CX is a primary focus of market researchers and enterprise feedback management providers … Until cybernetic CX is fully realized …
Authors: Dave Fish and Brian Keehner Date: 6/5/2018  

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The customer experience discipline has greaty evolved over the last 30 years, and artificial intelligence is poised to continue driving that transformation … This article is the first in …
Authors: Dave Fish and Brian Keehner  Date: 6/5/2018  

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With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights … How do we uphold data privacy while …
Authors: Luth Research Date: 6/4/2018  

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E-mail is marketing’s best tool, but it’s also marketing’s most commonly used tool … Marketers have to go beyond an average-looking e-mail campaign and create an e-mail campaign that …
Authors: Hal Conick Date: 5/31/2018  

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