Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Martech and AI are increasingly becoming essential tools in every marketer’s arsenal … Higher ed marketers may find greater adoption of martech if they seek out a partner who has …
Authors: Christine Birkner Date: 5/3/2018  

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The 5 mobile behavior trends to consider when analyzing data and building experiences What these data sets can teach you more about your customers mindset and intent What first-party …
Authors: Selma AvdicDate: 5/2/2018  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … event is no longer  available on-demand … Social media is ingrained in our lives … It changes how we interact with friends, view society and …
Authors: Lauren Watters Date: 5/2/2018  

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AI is impacting the future of marketing in many ways including shaping a new set of consumer expectations … AI can help marketers turn data into insights, enhance consumer experiences and …
Authors: Christi Olson, Microsoft Date: 5/1/2018  

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The meaning of messaging: why effective, consistent messaging is critical to a company’s success  The steps to understanding if your current message is telling the right story—and how …
Authors: Selma AvdicDate: 4/30/2018  

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Design strategies top brands are using to grab attention Content tips to maximize engagement and conversion rates How to achieve the highest possible email ROI in 2018 …
Authors: Selma AvdicDate: 4/27/2018  

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Organize data to ensure all location data on the web is complete and accurate Monitor reviews across the web in real time Respond promptly to reviews to build consumer trust and …
Authors: Selma AvdicDate: 4/26/2018  

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Snapchat's Lens Studio allows people to design their own augmented reality lenses … Augmented reality can be a tool for marketers to create immersive experiences for customers …
Authors: Hal Conick Date: 4/25/2018  

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New research investigates whether firms whose sales occur mostly offline should invest in online advertising … The authors show that online banner ads can significantly affect offline …
Authors: Lara Lobschat Date: 4/24/2018  

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How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long-term audience …
Authors: Selma AvdicDate: 4/24/2018  

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