Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Data-driven marketers have to measure and report on their marketing efforts and activities … There are five reports that should be part of your reporting mix … We all agree about this for a …
Authors: BrightFunnel Date: 5/26/2017  

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How to keep your team on-brand with online brand guidelines Maintain brand compliance for logo usage and talent usage rights Best practice for creative approvals …
Authors: IntelligenceBank Date: 5/26/2017  

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The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

How Machine Learning Works for Marketing What Machine Learning Cannot do for Marketing How to Onboard AI and ML into Your Organization … following article is available exclusively to …
Authors: Selma AvdicDate: 5/22/2017  

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By: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi MBA Perspectives … Wearable technology is slowly permeating numerous aspects of life …
Authors: Abhishek Chand, Arjun Krishna, Shraddha Pradhan and Shervin Shahidi Date: 5/22/2017  

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A weekly roundup of the marketing headlines you might have missed … And The New Most Popular Tweet of All-time Is … Hungry, attention-seeking teenager Carter Wilkerson's quest for free …
Authors: Marketing News Staff Date: 5/18/2017  

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 5/18/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Marketers have troves of data at their fingertips, and customers are influencing brand perception and business decisions more than ever …
Authors: Selma AvdicDate: 5/17/2017  

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Plan webinars tailored to your target audience Effectively promote webinars for increased engagement Leveraging and extending the life of your webinar content …
Authors: Selma AvdicDate: 5/12/2017  

Plan webinars tailored to your target audience Effectively promote webinars for increased engagement Leveraging and extending the life of your webinar content …
Authors: Selma AvdicDate: 5/12/2017  

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