Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Digital advertising is winning because it is more cost-effective than TV broadcast advertising … But consumers still perceive web ads to be intrusive and ad blocker adoption is rising …
Authors: Michael Wilhite Date: 7/26/2017  

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By: Brian Gregg, adapted from DIGITAL @ SCALE by Anand Swaminathan and Jürgen Meffert Marketing News Weekly … Content must be tailored to its medium and for …
Authors: Brian Gregg, adapted from DIGITAL @ SCALE by Anand Swaminathan and Jürgen Meffert Date: 7/20/2017  

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How to get your metadata and workflows right How to prepare for Digital Asset Management … Creative and marketing teams are under pressure to create, manage, and deliver larger numbers …
Authors: Selma AvdicDate: 7/19/2017  

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By: Leah Pope, CMO, Datorama Marketing Insights … ROI, growth and loyalty are common KPIs for marketers … Leah Pope, CMO of Datorama, says CMOs must holistically …
Authors: Leah Pope, CMO, Datorama Date: 7/17/2017  

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What? As we approach peak content, it’s getting harder and harder to earn people’s attention, clicks, shares and engagement … Content platforms like Yelp!, Quora, Reddit, Wikipedia and …
Authors: Tara-Nicholle Nelson Date: 7/17/2017  

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A new report outlines the future of B-to-B in 2015 … If you’re not keeping pace with digital technology, the prospects are not looking good … B-to-B companies must follow their customers …
Authors: Zach Brooke Date: 7/13/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 7/10/2017  

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By: Marketing News Staff Marketing News Weekly … Nancy Poznoff will speak about marketing leadership at the 2017 AMA Annual Conference … She is one of two vice …
Authors: Marketing News Staff Date: 7/10/2017  

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By: Zach Brooke Marketing News, Nonprofit … The Wikimedia Foundation is the parent nonprofit of online encyclopedia Wikipedia and 12 other free knowledge …
Authors: Zach Brooke Date: 7/10/2017  

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By: Zach Brooke Marketing News, Nonprofit … Grads of Life is an employment-centered nonprofit that is dedicated to partnering with businesses to create …
Authors: Zach Brooke Date: 7/7/2017  

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