Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise … But don’t let that drive your campaigns …
Authors: Matt Midwinter  Date: 8/31/2018  

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With data privacy on everyone’s mind it is important to understand your options when it comes to gathering multi-faceted market research insights … How do we uphold data privacy while …
Authors: Luth Research Date: 8/31/2018  

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By: Jesse Blount, VP-Client Strategy, Quad/Graphics … Marketers are falling short in responding to the massive disruption created by digital technology and channel proliferation …
Authors: Jesse Blount, VP-Client Strategy, Quad/Graphics Date: 8/31/2018  

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Marketers should spend less time pulling reports and more time analyzing data … Your data should come to you … Slack frees up time to work on strategic projects rather than spending time …
Authors: Slack Date: 8/31/2018  

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AI is changing workplace collaboration and promoting more diverse thinking … With increased capabilities, teams can collaborate remotely and efficiently using AI-assisted technology …
Authors: Christine Birkner Date: 8/31/2018  

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What​?​​ The demand for visual content is on the rise … Licensing mistakes can cost big money for brands … Understand your usage rights, and for more tips on managing image copyrights and …
Authors: Deborah Block Date: 8/31/2018  

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We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that tell a story makes it easy for your teams to …
Authors: Dan Antonson, Collegis Education Date: 8/31/2018  

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Despite its historic growth, marketers still struggle to justify social media's ​​positive impact on business … CMOs also report inconsistent use of marketing analytics and cite gaps in …
Authors: Marketing News Date: 8/30/2018  

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Learn how marketers can easily cleanse and blend data to prepare for any analysis … Go the next step and build a model in a drag-and-drop, code-free/code-friendly environment …
Authors: Selma AvdicDate: 8/30/2018  

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By: Venkat Ramaswamy, University of Michigan and Kerimcan Ozcan, Marywood University … Traditionally, the value of a product has been the fixed set of features and attributes built …
Authors: Venkat Ramaswamy, University of Michigan and Kerimcan Ozcan, Marywood University Date: 8/29/2018  

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