Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

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What’s required to lay the groundwork for personalization … The key to personalizing all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print …
Authors: Selma AvdicDate: 9/27/2018  

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Explore the practical applications of AR and VR from retail, to enterprise and beyond … Augmented reality and virtual reality are changing the way our customers will engage with content …
Authors: Selma AvdicDate: 9/21/2018  

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A brand doesn’t need millions of followers to deal with angry customers online … Social fury can have sever impacts on brands … Uber and United Airlines are two that suffered after their …
Authors: Hal Conick Date: 9/21/2018  

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Creative teams spend as much time on edits and revisions as they do designing and developing their creative projects … There’s a better way for creative teams to collaborate, using the …
Authors: Linda Zid Date: 9/20/2018  

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Customers will remember the experience they have with a brand much longer than the price they paid … Customer expectations have changed, and businesses need to get to the future before …
Authors: Selma AvdicDate: 9/14/2018  

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It’s essential to lay a strong foundation for a successful brand launch, which means proper research, planning, and strategizing … To launch a new brand or product, or a brand refresh …
Authors: Alexander Jacobs, NeigerDesign Date: 9/11/2018  

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Learn new ways to take your marketing to the next level … Explore five cutting-edge digital marketing tactics … Discover the newest lead generation strategies … If you want to give yourself a …
Authors: Thomas Date: 9/6/2018  

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Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 8/31/2018  

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Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 8/31/2018  

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