Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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By: Tim Tyrell-Smith and Sima Dahl Marketing News … LinkedIn offers professionals a way to regularly update and control their own personal brand …
Authors: Tim Tyrell-Smith and Sima Dahl Date: 8/9/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 8/8/2017  

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There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Workamajig Date: 8/7/2017  

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Viral content is contingent on the emotion is elicits in readers … The most viral content tends to incite anger and awe … Practical content is also commonly shared … They won the 2017 William F …
Authors: Michelle Markelz Date: 8/6/2017  

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Paperclip, a new tool Snapchat tool, will allow users to add external links to their Snapchat posts … The app has long been link-free, challenging marketers to bring Snapchat into use …
Authors: Hal Conick Date: 7/28/2017  

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By: Michelle Markelz Marketing Heath Services … Although race should have no bearing on a person's health care, Latinos in the U.S. continue to face disparities …
Authors: Michelle Markelz Date: 7/28/2017  

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A new report from MarkMonitor finds that 27% of online shoppers have been duped in purchasing counterfeit goods … Along with missing on revenue that is rightfully theirs, companies risk …
Authors: Zach Brooke Date: 7/27/2017  

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Optimization tips for subject lines and email design Why email deliverability can’t be ignored What email metrics are true indicators of success … But if you don’t know what the …
Authors: Selma AvdicDate: 7/27/2017  

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Gone are the days of the company loyalist; the average CMO lasts just 42 months at each role and the average job for 4.2 years … Changing jobs is now the norm, as 22% of employees plan to …
Authors: Hal Conick Date: 7/26/2017  

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The National Center for the Middle Market's 2017 Q2 Middle Market Indicator reports strong employment growth … "The overall business atmosphere and outlook among middle market executives …
Authors: Marketing News Date: 7/26/2017  

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