Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Creating goals aligned to brand building, demand generation, and customer marketing The four tenets of effective campaign themes Building a tech stack to support your plan …
Authors: Selma AvdicDate: 4/7/2017  

Creating goals aligned to brand building, demand generation, and customer marketing The four tenets of effective campaign themes Building a tech stack to support your plan …
Authors: Selma AvdicDate: 4/7/2017  

Understand different types of online audiences and the marketing channels used to reach them … Evaluate audiences relative to the intentions of your marketing campaign goals …
Authors: Bree Sutherland Date: 4/6/2017  

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Define and begin to develop a mobile marketing strategy that supports your organizations’/professional goals Utilize mobile marketing to support the mission and goals of your …
Authors: Kari Mueller Date: 4/6/2017  

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Define and develop a social media strategy that supports your business’s goals Integrate social media into the mission and goals of your business Apply social media skills and …
Authors: Bree Sutherland Date: 4/6/2017  

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Define and develop an email marketing strategy that supports your businesses’/professional goals Integrate email marketing in the mission and goals of your business Apply email …
Authors: Bree Sutherland Date: 4/6/2017  

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Define and develop a web and digital analytics strategy that supports your businesses’/professional goals Utilize web and digital analytics to support the mission and goals of your …
Authors: Kari Mueller Date: 4/6/2017  

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Establish your online presence and develop a strategy that will help you and your organization achieve their goals … Create and promote relevant content no matter your organization size …
Authors: Kari Mueller Date: 4/6/2017  

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By: American Marketing Association AMA Higher Ed Symposium … This e-book serves as a guide to marketing principles and best practices to improve brand strength …
Authors: American Marketing Association Date: 4/6/2017  

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Hershey realized the biggest fans of Kit Kat skewed very young … Younger fans meant reworking the concept of a Kit Kat break and reaching out to consumers via social media …
Authors: Sarah Steimer Date: 4/6/2017  

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