Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Digital technology has proven valuable to marketing companies … Now, career-minded marketers must improve their digital skill set to become more valuable … Marketers who want to grow in …
Authors: Jason Erickson Date: 10/10/2017  

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More than half of all customers will now buy or boycott from a brand based on political issues … “With all the benefits that belief-driven buyers bring to a brand, the question brands …
Authors: Marketing News Date: 10/10/2017  

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Customer-centric marketing is critical for success in an un-enterprise world … The ability to listen, reach and engage with customers at every touch point can build brand advocacy and …
Authors: Sprinklr Date: 10/9/2017  

Customer-centric marketing is critical for success in an un-enterprise world … The ability to listen, reach and engage with customers at every touch point can build brand advocacy and …
Authors: Sprinklr Date: 10/9/2017  

The most effective marketing meets customers where they are … Marketers can use loyalty programs, search formats, micromoments, geo-tracking and gamification to create customer-centric …
Authors: Sarah Steimer Date: 10/9/2017  

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R/GA Chicago won a People's Voice Webby Award for the "Just the Right Amount of Wrong" canvas ad … The ad was an interactive look at some of The Cosmopolitan Las Vegas' high-fashion …
Authors: Sarah Steimer Date: 10/9/2017  

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CMOs expect social media spending to rise 89% in the next five years … While CMOs have high expectations, 45% say they still cannot prove the impact of social media …
Authors: Hal Conick Date: 10/9/2017  

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Customers have more intimate feelings for Apple, Disney and Amazon than any other companies this year, according to MBLM … Intimate brands “make strong business sense,” MBLM’s report says …
Authors: Marketing News Date: 10/5/2017  

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Enables tracking of content marketing ideas Facilitates agile discussions about content usage Monitors where content is being placed … Marketing Problem: You need to way to keep …
Authors: Demand Metric Date: 10/3/2017  

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Includes "Best Practices" for case study development Scope covers problem, solution, implementation and results Advice on launching your case study … This tool is provided by AMA …
Authors: Demand Metric Date: 10/3/2017  

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