Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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By: Eli Grant and Ruxandra Vidican, DAC Group … Retail store closings have been on the rise due to the digital transformation of online shopping … There are three ways retailers can …
Authors: Eli Grant and Ruxandra Vidican, DAC Group Date: 6/6/2017  

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By: Emma Ballard, Dominic Kreutzner, Karina Makhija, Lorenzo Monti and Claudia Sabatini MBA Perspectives … Public buses have a negative image problem …
Authors: Emma Ballard, Dominic Kreutzner, Karina Makhija, Lorenzo Monti and Claudia Sabatini Date: 6/6/2017  

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By: Paul Helman, Chief Science Officer, 84.51° Marketing Insights … AI and machine learning are inextricable to the future of business … It’s easy to see why this …
Authors: Paul Helman, Chief Science Officer, 84.51° Date: 6/6/2017  

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Andrew Keller, global creative director at Facebook, will give a keynote speech at the AMA’s 2017 Annual Conference … Keller, who was formerly CEO of ad agency CP&B, has vast experience …
Authors: Hal Conick Date: 6/5/2017  

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Speed up project cycles by connecting marketing assets with people and end points … Streamline your marketing operations and let DAM field your content and logo requests …
Authors: Webdam Date: 6/5/2017  

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Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific Walk Stage: Using personas-based segmentation with Lyko Run Stage: Applying machine learning …
Authors: Selma AvdicDate: 6/1/2017  

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Marketers can make M&A easier by having a fully formed plan … The middle market sees a large amount of M&A activity in  health care, technology and financial services …
Authors: Hal Conick Date: 6/1/2017  

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Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 6/1/2017  

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By: Irina V. Kozlenkova, Robert W. Palmatier, Eric (Er) Fang, Bangming Xiao and Minxue Huang Article Snapshot … When it comes to online relationship formation …
Authors: Irina V. Kozlenkova, Robert W. Palmatier, Eric (Er) Fang, Bangming Xiao and Minxue Huang Date: 5/28/2017  

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By: Leapfrog Marketing Institute Leapfrog Marketing Institute … Marketers are shifting strategy, tactics and budgeting to become more customer-centric …
Authors: Leapfrog Marketing Institute Date: 5/26/2017  

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