Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Easy to use Excel format Tracks marketing budget month by month Calculates year to date & cumulative spend … Marketing Problem: You are trying to set and track your content marketing …
Authors: Demand Metric Date: 12/12/2017  

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Provides a simple, consistent format Includes "Best Practices" for case study development Covers a wide scope … Marketing Problem: You need to create a report or guide that helps …
Authors: Demand Metric Date: 12/12/2017  

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A formal business case format 12 pages of suggestions for content Provides an in-depth guideline … Marketing Problem: You need to set and track your overall customer engagement budget …
Authors: Demand Metric Date: 12/11/2017  

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Includes space for overall Customer Engagement program Provides budget analysis for monitoring Illimuniates actual spend vs. anticipated budget … Marketing Problem: You need to set …
Authors: Demand Metric Date: 12/11/2017  

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Use this template to outline, summarize, communicate and track your overall customer engagement plan … Use this project plan to outline the key components of your customer engagement …
Authors: DemandMetric Date: 12/10/2017  

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Documents key customer advocate information Tracks advocates by engagement level Encourages referral tracking and reference management … Marketing Problem: You need a system to track …
Authors: Demand Metric Date: 12/10/2017  

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Logical apples-to-apples comparison Provides visual report for results Helps you negotiate with vendors … Marketing Problem: You need to choose the right Advocacy and Loyalty …
Authors: Demand Metric Date: 12/10/2017  

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Provides descriptions of key solutions Includes detailed information for each vendor Can be filtered to view vendors that fit your criterion … Marketing Solution: Use this matrix to …
Authors: Demand Metric Date: 12/10/2017  

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Identify A,B,C accounts Prioritize your time more effectively Maximize your sales opportunities … Marketing Problem: You need to evaluate and prioritize your accounts to provide them …
Authors: Demand Metric Date: 12/10/2017  

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Helps you get bids from multiple vendors Reduced cost of project from competing bids Provides all key project requirements … Marketing Problem: You need to design a Request for …
Authors: Demand Metric Date: 12/8/2017  

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