Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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How well do you know martech … When marketing and technology meet, magic happens … If you know what you're doing … Test yourself to see if you're up to snuff on the main concepts and lingo used …
Authors: Zach Brooke Date: 3/24/2017  

How to take advantage of AdWords and Bing ad formats for click-to-call Targeting and bidding options to drive call conversions Ways marketers are controlling the in-call experience …
Authors: DialogTech Date: 3/23/2017  

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How well does your marketing drive phone calls Attribution and analytic strategies for phone calls that improve ROI and customer acquisition Optimization approaches for phone calls …
Authors: DialogTech Date: 3/23/2017  

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Learn about call attribution strategies Discover call optimization approaches Score the most converions and customers from Facebook ads … And thanks to smartphones and click-to-call …
Authors: DialogTech Date: 3/23/2017  

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Key terms & metrics related to database management projects Common pricing models vendors employ End-to-end cleansing & segmentation capabilities Best practices & must-have …
Authors: Zoominfo Date: 3/23/2017  

Key terms & metrics related to database management projects Common pricing models vendors employ End-to-end cleansing & segmentation capabilities Best practices & must-have …
Authors: Zoominfo Date: 3/23/2017  

Learn about call attribution strategies Discover call optimization approaches Score the most converions and customers from Facebook ads … And thanks to smartphones and click-to-call …
Authors: DialogTech Date: 3/22/2017  

By: Akash Agrawal, Anuj Kapur, Pranvit Nibber and James Yun MBA Perspectives … Virtual Personal Assistants are the future customers that brands will be …
Authors: Akash Agrawal, Anuj Kapur, Pranvit Nibber and James Yun Date: 3/22/2017  

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