Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Discover what types of forms convert the most leads Get tips on strategy for webinar registration data Learn best-practices for content downloads Hear about how conversion rates …
Authors: Selma AvdicDate: 10/26/2017  

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The smartest ways to rapidly grow and segment your email list … Design strategies to help your email stand out in crowded inboxes … Testing tips to boost subscriber engagement with every …
Authors: Selma AvdicDate: 10/25/2017  

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Leveraging new data sets and viewing your digital properties through the lens of the customer Uncovering the customer behavior patterns that result in black holes and lost revenues …
Authors: Selma AvdicDate: 10/19/2017  

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B-to-B companies can take advantage of social media platforms to generate leads … While some social networks appear to be more B-to-C friendly, they can also be great opportunities to …
Authors: Jamie Kightley, iBAengage  Date: 10/17/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 10/16/2017  

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Influencer marketing is become more popular, but marketers must figure out how can they measure its ROI … Influencer marketing is projected to become a $5 to $10 billion market by 2020 …
Authors: Barbara Soltysinska Date: 10/13/2017  

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Marketing automation gives you the primary tools you need to cover basic channels and get your programs running Map out tactics that can be employed to get in front of buyers at all …
Authors: Act-On Date: 10/12/2017  

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Digital technology has proven valuable to marketing companies … Now, career-minded marketers must improve their digital skill set to become more valuable … Marketers who want to grow in …
Authors: Jason Erickson Date: 10/10/2017  

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More than half of all customers will now buy or boycott from a brand based on political issues … “With all the benefits that belief-driven buyers bring to a brand, the question brands …
Authors: Marketing News Date: 10/10/2017  

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Customer-centric marketing is critical for success in an un-enterprise world … The ability to listen, reach and engage with customers at every touch point can build brand advocacy and …
Authors: Sprinklr Date: 10/9/2017  

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