Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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The most effective marketing meets customers where they are … Marketers can use loyalty programs, search formats, micromoments, geo-tracking and gamification to create customer-centric …
Authors: Sarah Steimer Date: 6/16/2017  

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By: Leslie K. John AMA Scholarly Insights … Given the substantial investment of time, money, and firm resources spent chasing “likes” on Facebook, marketers are …
Authors: Leslie K. John Date: 6/15/2017  

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A new report outlines the future of B-to-B in 2015 … If you’re not keeping pace with digital technology, the prospects are not looking good … B-to-B companies must follow their customers …
Authors: Zach Brooke Date: 6/15/2017  

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GE is attempting to change course by changing its point of view … GE's goal is to become a top 10 software company in the next three years … A change in point of view can alter a company's …
Authors: Hal Conick Date: 6/15/2017  

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There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Monotype Date: 6/12/2017  

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Content brought to you by: Monotype … These words, or some variant of them, have become the mantra of brands around the globe … Without overstating the situation, it’s safe to say there …
Authors: Monotype Date: 6/8/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Social media is ingrained in our lives … It changes how we interact with friends, view society and choose which companies earn our business …
Authors: Lauren Watters Date: 6/8/2017  

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A brand without a narrative is a brand without customers … Here are a few quotes that highlight the importance of storytelling and why it is vital to your brand … So, too, must a brand talk …
Authors: Mingo Press Date: 6/8/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 6/8/2017  

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Providing clients with valuable market research and quicker insights has been on the rise … With clients on tight deadlines to make key marketing decisions, it becomes difficult to …
Authors: Insights in Marketing  Date: 6/7/2017  

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