Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 3/29/2017  

Learn how cognitive analytics can change the way marketers understand and anticipate customer behavior as it derives meaning from complex data … See how cognitive analytics can provide …
Authors: Selma AvdicDate: 3/29/2017  

How to get more mileage out of your content by utilizing paid social & modern content marketing … How to apply a pragmatic approach to personalization … How to apply a 3-step process for how …
Authors: Selma AvdicDate: 3/28/2017  

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How to take advantage of AdWords and Bing ad formats for click-to-call Targeting and bidding options to drive call conversions Ways marketers are controlling the in-call experience …
Authors: DialogTech Date: 3/23/2017  

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How well does your marketing drive phone calls Attribution and analytic strategies for phone calls that improve ROI and customer acquisition Optimization approaches for phone calls …
Authors: DialogTech Date: 3/23/2017  

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Learn about call attribution strategies Discover call optimization approaches Score the most converions and customers from Facebook ads … And thanks to smartphones and click-to-call …
Authors: DialogTech Date: 3/23/2017  

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

When marketing and technology meet, magic happens … If you know what you're doing … Test yourself to see if you're up to snuff on the main concepts and lingo used in the world of MarTech …
Authors: Zach Brooke Date: 3/23/2017  

When marketing and technology meet, magic happens … If you know what you're doing … Test yourself to see if you're up to snuff on the main concepts and lingo used in the world of MarTech …
Authors: Zach Brooke Date: 3/23/2017  

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