Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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By: Samith Bangera, Silvia Lacchini, Blair Laufman, Alexander MacLeod and Ashwin Ravi MBA Perspectives … The traditional concept of TV experience can no longer …
Authors: Samith Bangera, Silvia Lacchini, Blair Laufman, Alexander MacLeod and Ashwin Ravi Date: 4/27/2017  

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A look at how lead nurturing works, including triggered messaging and lead assignment A quick walk-through of 10 must-try nurturing campaigns Helpful checklists, worksheets, and …
Authors: Salesforce Date: 4/27/2017  

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A look at how lead nurturing works, including triggered messaging and lead assignment A quick walk-through of 10 must-try nurturing campaigns Helpful checklists, worksheets, and …
Authors: Salesforce Date: 4/27/2017  

Gain behavioral insights on hard-to-reach consumers Learn how to reach these consumers at a low cost with high accuracy … A common yet rarely answered question in marketing is: How do …
Authors: Luth Date: 4/27/2017  

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Advertising and marketing campaigns are easy, but engaging with consumers can be difficult … Campaigns without engagement end up fading fast … You can rebrand and relaunch, but can you …
Authors: Hal Conick Date: 4/27/2017  

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Discover how four leading brands across four different industries are looking at email marketing Learn real-world best practices for maximizing inbox placement and increasing …
Authors: Selma AvdicDate: 4/26/2017  

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A few years ago, CMOs were almost left for dead … Now, they're getting comfortable at the executive table and becoming the voice of the customer … CMOs have potential to have a …
Authors: Lauren Watters Date: 4/25/2017  

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By: Kris Altiere, Director of Marketing and Creative, Sequence Health Marketing Health Services … Health care consumers spend a lot of time researching the care …
Authors: Kris Altiere, Director of Marketing and Creative, Sequence Health Date: 4/25/2017  

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Unilever looks to divest margarine, Verizon looses ground in the cellphone wars and Kobe Bryant makes a commercial … A roundup of the week in marketing headlines you might have missed …
Authors: Marketing News Staff Date: 4/25/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Already Registered: Login here to join the On-Demand Customer Centricity Virtual Conference … Customer centricity has become an essential …
Authors: Lauren Watters Date: 4/21/2017  

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