Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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Capture buying signals at each stage of the event Rapidly transform that info into value Prioritize leads for follow-up by the time your event is over … Even if they aren’t talking to …
Authors: Selma AvdicDate: 11/8/2018  

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Collegis Education is an AMA Premier Partner … Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise …
Authors: Matt Midwinter  Date: 11/8/2018  

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Collegis Education is an AMA Premier Partner … Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they …
Authors: Collegis Education Date: 11/8/2018  

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Collegis Education is an AMA Premier Partner … We live in a sea of data … Sure, it’s useful, but making sense out of spreadsheets can be exhausting … Providing data in charts and graphs that …
Authors: Dan Antonson, Collegis Education Date: 11/8/2018  

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Emerging trends transforming the way people live, work and connect How we’re universally connected, always on and always being watched, plus the next evolution of virtual assistance …
Authors: Selma AvdicDate: 11/6/2018  

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 Multicultural Digital Report 2018 is available on October 15, 2018 … following article is available exclusively to Members … Applying Data to Fuel Marketing Success 5 Ways Major Brands …
Authors: Selma AvdicDate: 11/5/2018  

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A/B tests are easy and seem harmless, but many consumers become disturbed when they find out they're being tested without knowing it … Some argue that A/B testing tracks along the same …
Authors: Hal Conick Date: 11/2/2018  

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how to keep up with changing SEO strategies … - Stay ahead of the SEO game … Were your SEO strategies effective enough last year … Even if they were, those same strategies may not be so …
Authors: The Social Media Hat Date: 11/1/2018  

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Accurately measuring the effects of your changes on customer behavior requires rigorous experimentation … Marketers may hold themselves back in experimentation because of bias, among …
Authors: Daniel Burstein Date: 11/1/2018  

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Helping you choose the right pieces of healthcare data to make the biggest impact … Local search is a powerful tool for connecting with patients … How do your hospital and doctors rank …
Authors: Selma AvdicDate: 10/31/2018  

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