Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

following article is available exclusively to Members … Unable to display this Web Part … To troubleshoot the problem, open this Web page in a Microsoft SharePoint Foundation-compatible …
Authors: Selma AvdicDate: 3/5/2018  

View duplicates

How to create buyer personas (you’ll also receive a best practices example persona) Why you need far fewer personas than you think How to leverage your buyer personas for high ROI …
Authors: Selma AvdicDate: 3/2/2018  

View duplicates

The Alliance for the Great Lakes used marketing to push for a microbead ban … The Alliance used use human stories to inform and appeal to supporters, and each message was a springboard …
Authors: Hal Conick, Photos by Lloyd Degrane​/Alliance for the Great Lakes Date: 2/20/2018  

View duplicates

Learn first-hand marketing tips from two reputable tech businesses Discover the best ways to acquire new customers Improve retention and growth opportunities within your customer …
Authors: Selma AvdicDate: 2/13/2018  

View duplicates

New success metrics for webinar programs How webinars will be integrating into the modern tech stack How webinars will fuel the on demand economy How webinars will drive ABM …
Authors: Selma AvdicDate: 2/8/2018  

New success metrics for webinar programs How webinars will be integrating into the modern tech stack How webinars will fuel the on demand economy How webinars will drive ABM …
Authors: Selma AvdicDate: 2/8/2018  

Digital customer experience is a deciding factor for consumers, but many brands still struggle to optimize it … An effective digital CX strategy is borne out of a solid omni-channel CX …
Authors: ​Lauren Drell Date: 2/6/2018  

View duplicates

By: Mario Natarelli and Rina Plapler Marketing News … Traditional marketing approaches don’t account for technological innovations, the reciprocal nature of …
Authors: Mario Natarelli and Rina Plapler Date: 1/31/2018  

View duplicates

Data is more important than ever, but a breach can cost companies loyal customers … Blockchainis a tool that can help companies decentralize and secure their loyalty programs …
Authors: Gabriele Giancola  Date: 1/31/2018  

View duplicates

Viral content is contingent on the emotion it elicits in readers … The most viral content tends to incite anger and awe … Practical content is also commonly shared … They won the 2017 William F …
Authors: Michelle Markelz Date: 1/30/2018  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.