Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long-term audience …
Authors: Selma AvdicDate: 4/24/2018  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … How to create and manage winning brands for professional service companies … It’s a crowded field with very little …
Authors: Clara ChunDate: 4/24/2018  

Build a customer experience map which will drive your content strategy  Use your content strategy to support your upsell and renewal process   Incorporate customer feedback and …
Authors: Selma AvdicDate: 4/20/2018  

View duplicates

Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Daily advances in technology mean your digital marketing strategy needs to keep evolving … Over two days, in a unique …
Authors: Clara ChunDate: 4/19/2018  

View duplicates

An understanding of fundamental UX design principles and how they apply to marketing effectiveness Tips and tricks to quickly get to know your customer, then identify and prioritize …
Authors: Selma AvdicDate: 4/18/2018  

View duplicates

How to maximize your exposure and increase engagement with your brand through social video Social video best practices   How to build a social strategy around webinars …
Authors: Selma AvdicDate: 4/17/2018  

View duplicates

Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 4/5/2018  

View duplicates

Stay on top of the buzz with this tip sheet … Discover the secret formula for turning brand awareness into brand loyalty … Know which numbers to pay attention to for a more accurate measure …
Authors: Sysomos Date: 4/2/2018  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.