Digital

Digital topicsDigital marketing no longer is an add-on. It's an imperative.​​​​​ The AMA offers a host of information, expert insights and educational opportunities on the full spectrum of digital topics, from social media and mobile marketing to online research and programmatic buying.

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AMA Digital Marketing Bootcamp 10/22/2018-10/23/2018 | Chicago, IL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Daily advances in technology mean your …
Authors: Clara ChunDate: 10/22/2018  

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Centrally manage your entire digital presence and engage prospects wherever they are Use your data to craft relevant content, fine-tuned for your various target audiences Leverage …
Authors: Selma AvdicDate: 10/18/2018  

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How customers’ emotions and mindset can be derived from digital data How to capitalize on this insight to improve conversion and better monetize digital properties Why, if we want to …
Authors: Selma AvdicDate: 10/16/2018  

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Which enterprise applications are essential for digital marketing … How core technologies fit together to support the complete marketing cycle … Strategies for connecting essential data and …
Authors: Bynder Date: 10/11/2018  

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Steve Wunker explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s …
Authors: Selma AvdicDate: 10/11/2018  

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By: Raoul Kübler, Koen Pauwels, Gökhan Yildirim, and Thomas Fandrich … Mobile apps are typically globally consistent, yet customers’ reactions to online ratings and prices vary …
Authors: Raoul Kübler, Koen Pauwels, Gökhan Yildirim, and Thomas Fandrich Date: 10/4/2018  

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Nothing compares to the energy of a live event … For more tips, check out Libris’ exclusive gameday interview, Behind the Scenes with the Storytellers: The New York Jets …
Authors: Deborah Block Date: 10/3/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Consider AMA Marketing Week Live a problem busting event … This is an experience where you can bring your marketing …
Authors: Quinn MeyerDate: 10/3/2018  

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What of your data will impact your email marketing … How to use that data to improve your email via real-time personalization … In this webinar, you will learn how to use data to send more …
Authors: Selma AvdicDate: 9/28/2018  

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What’s required to lay the groundwork for personalization … The key to personalizing all of your channels, be it email, web, mobile, commerce, kiosk, VR, and print …
Authors: Selma AvdicDate: 9/27/2018  

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