Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
AMA membership now $12.42 per month:Check out this week's perk exclusively for members. Learn More
Digital Marketing is the use of digital or social channels to promote a brand or reach consumers. This kind of marketing can be executed within social media, search engine, internet, mobile devices and other channels. It requires new ways of marketing to consumers and understanding the impact of their behavior. Here you will find the collection of research insights and marketing news articles regarding digital marketing.