Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … At our core, we are problem solvers … Marketers can connect people to products and services that make work and life …
Authors: Quinn MeyerDate: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara ChunDate: 8/8/2018  

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Secrets to affordable studio video How to rock the webcam The power of video clips Screen share demos … Nothing brings a webinar to life like video … But it’s more than just a talking …
Authors: Selma AvdicDate: 5/22/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 5/21/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 5/15/2018  

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your chapter looking for well-priced promotional products or seeking gifts for speakers and volunteers … You can now order discounted AMA branded products through The AMA Shop ​ …
Authors: Megan Backes Date: 5/10/2018  

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Why speed in locating and sharing visuals matters more today than ever — plus examples of organizations succeeding with real-time storytelling … The visual asset marketers need more so …
Authors: Selma AvdicDate: 5/8/2018  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … event is no longer  available on-demand … Social media is ingrained in our lives … It changes how we interact with friends, view society and …
Authors: Lauren Watters Date: 5/2/2018  

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