Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … New in 2018: AMA Marketing Week Live … We’re transforming the AMA Annual Conference … Imagine an AMA Marketing Week full of …
Authors: Quinn MeyerDate: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 9/18/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara ChunDate: 8/8/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … How to create and manage winning brands for professional service companies … It’s a crowded field with very little …
Authors: Clara ChunDate: 4/24/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Change Your Mindset, Change Your Approach, Change Your Appeal … Every day, 10,000 baby boomers turn 65 …
Authors: Clara ChunDate: 2/1/2018  

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The five steps to creating a winning content marketing strategy The best practices to employ for each step of your content marketing strategy Explore our findings about our target …
Authors: Selma AvdicDate: 1/31/2018  

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Formalizing and communicating your brand's purpose Understanding your core audience and how to message them Developing the appropriate brand personality to communicate effectively …
Authors: Selma AvdicDate: 1/29/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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weekly roundup of the marketing headlines you might have missed … Wondering what marketing breakthroughs were unleashed at the Consumer Electronics Show in Las Vegas …
Authors: Marketing News Staff Date: 1/19/2018  

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