Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Change Your Mindset, Change Your Approach, Change Your Appeal … Every day, 10,000 baby boomers turn 65 …
Authors: Clara ChunDate: 2/1/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … with more than 1,200 of your higher ed peers to hear best practices, work through shared challenges and discover fresh …
Authors: Quinn MeyerDate: 11/12/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/30/2017  

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Building webinars for each stage of the buying cycle How to enhance nurture campaigns with webinar content … You may have run a few successful webinars, but how do you scale your …
Authors: Selma AvdicDate: 10/4/2017  

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Scenario planning can enable leaders to make better decisions … Scenario planning is a critical element of Integrated Business Planning … During this webinar, Oliver Wight’s Timm Reiher will …
Authors: Chris BartoneDate: 9/29/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 9/22/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara Chun Date: 9/20/2017  

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Market research shows that millennials don’t much care for some traditional consumer products … Millennial preferences are a big deal … Even though they earn 20% less than their parents did …
Authors: Zach Brooke Date: 9/20/2017  

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Boxed Water's CMO says the company can make a positive impact for the planet … “Consumers connect with the ability to join our efforts like rebuilding our national forests and cleaning our …
Authors: Hal Conick Date: 9/20/2017  

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