Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/31/2019  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Consider AMA Marketing Week Live a problem busting event … This is an experience where you can bring your marketing …
Authors: Quinn MeyerDate: 10/3/2018  

A product or service may be innovative for a couple months or even years, but eventually it will be copied … What distinguishes a brand beyond its innovation is service …
Authors: Kevin Kelly Date: 9/20/2018  

Creative teams spend as much time on edits and revisions as they do designing and developing their creative projects … There’s a better way for creative teams to collaborate, using the …
Authors: Linda Zid Date: 9/20/2018  

By: Larisa Ertekin, Alina Sorescu, and Mark B. Houston … More than 3,000 trademark infringement lawsuits are filed each year in U.S., with litigation that advances to trial costing …
Authors: Larisa Ertekin, Alina Sorescu, and Mark B. Houston Date: 9/19/2018  

By: Ashlee Humphreys & Gregory S. Carpenter … Status can play a critical role in creating an advantage over competitors … New research suggests companies can harnass status and grow …
Authors: Ashlee Humphreys & Gregory S. Carpenter Date: 9/19/2018  

Customers will remember the experience they have with a brand much longer than the price they paid … Customer expectations have changed, and businesses need to get to the future before …
Authors: Selma AvdicDate: 9/14/2018  

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