Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Consider AMA Marketing Week Live a problem busting event … This is an experience where you can bring your marketing …
Authors: Quinn MeyerDate: 10/3/2018  

Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara ChunDate: 8/8/2018  

What parts of this alignment between marketing and sales can (or will) be disrupted … #Hacks for aligning your Sales and Marketing teams that can be implemented today …
Authors: Selma AvdicDate: 7/27/2018  

How to factor risk into your marketing campaigns  What to do when you find your marketing team at the frontlines of a business disaster Key insights from real-world examples of …
Authors: Selma AvdicDate: 7/18/2018  

By: Marketing Insider Group Marketing Insider Group … How to transform dry presentations into engaging moments of inspiration … Whether you are the CEO of a …
Authors: Marketing Insider Group Date: 7/11/2018  

Some brands have gone beyond brand names and become common language … Brand names, such as Frisbee, Band-Aid and Dumpster have become the go-to word for the objects they represent …
Authors: Hal Conick Date: 7/2/2018  

The American Marketing Association Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing …
Authors: AMA Date: 6/27/2018  

Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement  Three quick steps to strategically align your content to your broader …
Authors: Selma AvdicDate: 6/21/2018  

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