Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Customers will remember the experience they have with a brand much longer than the price they paid … Customer expectations have changed, and businesses need to get to the future before …
Authors: Selma AvdicDate: 9/14/2018  

Attend this event if you want to learn the who, what, when, where, and why of getting started with intelligent, adaptive content … Content is the cornerstone of modern business because it …
Authors: Chris BartoneDate: 8/29/2018  

Attend this event if you want to learn how to build insights and research into Design Thinking … Design Thinking is a problem-solving technique that can rely to varying degrees on …
Authors: Chris BartoneDate: 8/16/2018  

Attend this event if you want to learn how to drive conversions with a lower cost per lead … When everyone uses the same tactics to drive online conversions, how do you give your Google …
Authors: Chris BartoneDate: 8/15/2018  

Attend this event if you want to learn how to run smarter marketing campaigns using integrated customer data in a post-GDPR environment … Wish you could leverage all your customer data to …
Authors: Chris BartoneDate: 7/31/2018  

What parts of this alignment between marketing and sales can (or will) be disrupted … #Hacks for aligning your Sales and Marketing teams that can be implemented today …
Authors: Selma AvdicDate: 7/27/2018  

How to factor risk into your marketing campaigns  What to do when you find your marketing team at the frontlines of a business disaster Key insights from real-world examples of …
Authors: Selma AvdicDate: 7/18/2018  

Out-of-the-box ways to create more interactive, dynamic content that moves the needle on customer engagement  Three quick steps to strategically align your content to your broader …
Authors: Selma AvdicDate: 6/21/2018  

Secrets to affordable studio video How to rock the webcam The power of video clips Screen share demos … Nothing brings a webinar to life like video … But it’s more than just a talking …
Authors: Selma AvdicDate: 5/22/2018  

Why speed in locating and sharing visuals matters more today than ever — plus examples of organizations succeeding with real-time storytelling … The visual asset marketers need more so …
Authors: Selma AvdicDate: 5/8/2018  

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