Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

By: Marketing Insider Group Marketing Insider Group … How to transform dry presentations into engaging moments of inspiration … Whether you are the CEO of a …
Authors: Marketing Insider Group Date: 7/11/2018  

Some brands have gone beyond brand names and become common language … Brand names, such as Frisbee, Band-Aid and Dumpster have become the go-to word for the objects they represent …
Authors: Hal Conick Date: 7/2/2018  

The American Marketing Association Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing …
Authors: AMA Date: 6/27/2018  

Trade shows are some of the most trusted tools of the marketing mix … Many times, marketers fail to create specific objectives per trade show or event … In a world of evolving marketing …
Authors: Nimlok Date: 6/1/2018  

While personal brands are important, it is possible to focus on them too much … Focusing too much on a personal brand dismisses the rest of the team that make many successes possible …
Authors: Zach Brooke Date: 5/31/2018  

Most brands innovate around what’s “shiny,” says Soon Yu, author of Iconic Advantage, but they should focus instead on their key point of difference … Yu says brands that want to become …
Authors: Hal Conick Date: 5/31/2018  

Fewer than 2% of applicants get interviews in data, tech, media, education and consumer internet companies … You can significantly improve your odds of getting an interview with some …
Authors: Holly Schmittle Date: 5/31/2018  

Conventional research tools are not the only means marketers have to uncover customer sentiment … Reviewing or uncovering signature stories can be a powerful research tool because stories …
Authors: David Aaker Date: 5/30/2018  

What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 5/15/2018  

your chapter looking for well-priced promotional products or seeking gifts for speakers and volunteers … You can now order discounted AMA branded products through The AMA Shop ​ …
Authors: Megan Backes Date: 5/10/2018  

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