Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speaker Registration Hotel/Travel Sponsors … your seat with more than 1,000 colleagues, experts and keynote speakers to explore the challenges and trends shaping …
Authors: Quinn MeyerDate: 11/12/2017  

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How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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The marketer's dilemma and how extending content reach drives maximum ROI … How marketers can use existing brand-made and fan-made content in their email campaigns …
Authors: Selma AvdicDate: 6/29/2017  

The marketer's dilemma and how extending content reach drives maximum ROI … How marketers can use existing brand-made and fan-made content in their email campaigns …
Authors: Selma AvdicDate: 6/29/2017  

Clean meat, or meat grown in a lab instead of on a farm, will soon be readily available … The Good Food Institute wants to end factory farming by marketing clean meat to a wide audience …
Authors: Hal Conick Date: 6/27/2017  

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Videos are gaining an increasing share of online traffic … Marketers must learn consumers’ patterns of behavior in video rather than chasing them from platform to platform …
Authors: Hal Conick Date: 6/27/2017  

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By: Scarlett Swerdlow, Applied Data Science Manager Civis Analytics … Lyric Opera of Chicago wanted to use data to intelligently target new ticket buyers …
Authors: Scarlett Swerdlow, Applied Data Science Manager Date: 6/27/2017  

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Image libraries provide more organizational and search capabilities than file-sharing tools such as Dropbox … Despite the ease of use, cloud-based storage services were not created with …
Authors: Flight by Canto Date: 6/26/2017  

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Nearly 1.4 million people face hunger in New York City every day … Crossroads Community wanted New Yorkers to slow down and notice hunger with its Erase Hunger Project campaign …
Authors: Hal Conick Date: 6/22/2017  

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Building an engaging strategy for your events can lead to increased ROI … A mobile event app can better connect your attendees, provide event guidance and improve session engagement …
Authors: CrowdCompass by Cvent Date: 6/19/2017  

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