Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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Home Agenda Speaker Registration Hotel/Travel Sponsors … The 2017 AMA Symposium for the Marketing of Higher Education, happening November 12-15 in Atlanta, GA, is the place …
Authors: Quinn MeyerDate: 11/12/2017  

Scenario planning can enable leaders to make better decisions … Scenario planning is a critical element of Integrated Business Planning … During this webinar, Oliver Wight’s Timm Reiher will …
Authors: Chris BartoneDate: 9/29/2017  

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effective planning techniques to deploy content REGISTER … In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing …
Authors: Selma AvdicDate: 8/24/2017  

effective planning techniques to deploy content REGISTER … In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing …
Authors: Selma AvdicDate: 8/24/2017  

Shape your brand around the customer experience Grow engagement Foster customer loyalty … Whether you’re a B2C or B2B brand, your customers expect a best-in-class experience, and you …
Authors: Selma AvdicDate: 8/23/2017  

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Learn how affinities and more evolve throughout the life stages Understand how you can use this data to develop a powerful targeting strategy Hear about the typical day individuals …
Authors: Selma AvdicDate: 8/17/2017  

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Women are now 40% of entrepreneurs​ in the U.S. … When women build businesses, they tend to build them differently than men … "When it comes to company culture in women-owned businesses, the …
Authors: Andi Simon Date: 8/15/2017  

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weekly roundup of the back-to-school marketing headlines you might have missed … Back-to-school Spending Period May Bring in $867 Billion in Sales … This period runs from June 1 to …
Authors: Marketing News Staff Date: 8/14/2017  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nomineees will receive notification of their candidacy and will be required to complete …
Authors: 2017 Awards Date: 8/11/2017  

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