Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

AMA Marketing Management Bootcamp - Chicago, IL 5/16/2019-5/17/2019 | Chicago, IL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 5/16/2019  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Chris BartoneDate: 4/25/2019  

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AMA Marketing Management Bootcamp - San Diego, CA 3/7/2019-3/8/2019 | San Diego, CA … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 3/7/2019  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/31/2019  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

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Collegis Education is an AMA Premier Partner … Generation Z is aware, diverse and connected … Gen Z’ers aren’t as willing to sacrifice their ideals for prestige or self-interest as other …
Authors: Nicole Smith, associate creative director with Collegis Education Date: 11/8/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 11/6/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 11/6/2018  

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Many schools and universities have dropped the ball when it comes to building a visual storytelling strategy … There are three ways schools can take action now to gein thinking …
Authors: Deborah Block Date: 11/5/2018  

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What?​ Hit Makers: The Science of Popularity in an Age of Distraction is a must-read for marketers, writes Michael Krauss … The book deconstructs popularity into rational elements you can …
Authors: Michael Krauss Date: 11/2/2018  

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