Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speaker Registration Hotel/Travel Sponsors … New in 2018: AMA Marketing Week Live … We’re transforming the AMA Annual Conference … Imagine an AMA Marketing Week full of …
Authors: Quinn MeyerDate: 10/3/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … How to create and manage winning brands for professional service companies … It’s a crowded field with very little …
Authors: Clara ChunDate: 4/24/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 3/1/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Change Your Mindset, Change Your Approach, Change Your Appeal … Every day, 10,000 baby boomers turn 65 …
Authors: Clara ChunDate: 2/1/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/25/2018  

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A clear understanding of persona-based marketing and why it should be at the core of your marketing strategy Data to justify the investment Actionable steps for implementing it in …
Authors: Selma AvdicDate: 12/13/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara Chun Date: 11/17/2017  

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By: Zach Brooke AMA Higher Ed Symposium … Jaime Casap gave a keynote at the 2017 AMA Higher Ed Symposium on ways to engage with Generation Z …
Authors: Zach Brooke Date: 11/17/2017  

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By: Zach Brooke AMA Higher Ed Symposium … Academic and athletic branding of higher ed institutions can often conflict … Both facets perform important work for an …
Authors: Zach Brooke Date: 11/17/2017  

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Make the most of every marketing channel and press campaign Get tips on creative content and messaging Discover paid versus organic promotion strategy Learn the best launch plans …
Authors: Selma AvdicDate: 11/16/2017  

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