Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

AMA Marketing Management Bootcamp - Chicago, IL 5/16/2019-5/17/2019 | Chicago, IL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 5/16/2019  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Chris BartoneDate: 4/25/2019  

View duplicates

AMA Marketing Management Bootcamp - San Diego, CA 3/7/2019-3/8/2019 | San Diego, CA … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Just fill in a few blanks …
Authors: Chris BartoneDate: 3/7/2019  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/31/2019  

View duplicates

AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

View duplicates

Don't drop the ball during the final stages of the creative process … Learn ways to remain focused and drive toward approval during a review … Discover how to update a less-than-perfect …
Authors: OpenText Hightail Date: 11/28/2018  

View duplicates

Collegis Education is an AMA Premier Partner … Higher ed marketers must find unique and innovative ways to reach prospective students … One way to do that is to promote academic programs as …
Authors: Christine Birkner Date: 11/20/2018  

View duplicates

Learn how to maximize your ROI from influencer relationships … Discover the importance of creating and maintaining meaningful influencer relationships … Find out how influencers can help …
Authors: Sysomos Date: 11/15/2018  

View duplicates

Find out how to prepare to purchase brand management software … The necessity of documenting and updating brand management guidelines … Brand templates make content creators more productive …
Authors: Stephanie Diamond, Emily Kolvitz Date: 11/14/2018  

View duplicates

Collegis Education is an AMA Premier Partner … Generation Z is aware, diverse and connected … Gen Z’ers aren’t as willing to sacrifice their ideals for prestige or self-interest as other …
Authors: Nicole Smith, associate creative director with Collegis Education Date: 11/8/2018  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.