Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speaker Registration Hotel/Travel Sponsors … your seat with more than 1,000 colleagues, experts and keynote speakers to explore the challenges and trends shaping …
Authors: Quinn MeyerDate: 11/12/2017  

Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific Walk Stage: Using personas-based segmentation with Lyko Run Stage: Applying machine learning …
Authors: Selma AvdicDate: 6/1/2017  

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How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long term audience …
Authors: Selma AvdicDate: 5/31/2017  

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

By: Ron Ause, Director of Marketing & Sales Workamajig … There are a number of project management software tools available to marketers … At the end of the day …
Authors: Ron Ause, Director of Marketing & Sales Date: 5/23/2017  

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This exclusive dossier compiled by Statista's Digital Market Outlook looks at digital health technologies and services and projects their value and adoption in the next five years …
Authors: Statista Date: 5/23/2017  

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How to boost views of your webinar recordings Ways to repurpose recordings in sales, marketing, and customer relations Tips for structuring content to improve post-webinar …
Authors: Selma AvdicDate: 5/23/2017  

This week's download is a dossier compiled by Statista's Digital Market Outlook and provides facts on influence marketing … Data in this dossier includes information on which advertising …
Authors: Statista Date: 5/23/2017  

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