Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 1/31/2019  

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AMA Marketing Management Bootcamp - Orlando 12/5/2018-12/6/2018 | Orlando, FL … Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … This helps you prove you have …
Authors: Clara ChunDate: 12/5/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Countless hours and dollars are wasted when companies are reactive about their marketing instead of proactive …
Authors: Clara ChunDate: 10/3/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Consider AMA Marketing Week Live a problem busting event … This is an experience where you can bring your marketing …
Authors: Quinn MeyerDate: 10/3/2018  

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A brand doesn’t need millions of followers to deal with angry customers online … Social fury can have sever impacts on brands … Uber and United Airlines are two that suffered after their …
Authors: Hal Conick Date: 9/21/2018  

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Companies sometimes struggle to use impactful signature stories … Signature stories break through distractions and disinterest to change perceptions, inspire and generate memories …
Authors: David Aaker Date: 9/20/2018  

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A product or service may be innovative for a couple months or even years, but eventually it will be copied … What distinguishes a brand beyond its innovation is service …
Authors: Kevin Kelly Date: 9/20/2018  

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The New York Times responded to the sharp contrast in American views in its first brand campaign in a decade … The ad came at a time when Americans were not only disagreeing strongly with …
Authors: Sarah Steimer Date: 9/20/2018  

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A peek inside the marketers’ offices that make us drool … A peek inside the James Agency … The James Agency (TJA), a Scottsdale, Arizona-based integrated advertising, public relations and …
Authors: Marketing News Date: 9/20/2018  

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