Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

By: Hannes Datta, Kusum L. Ailawadi and Harald J. van Heerde Article Snapshot … Companies spend billions of dollars to build brand equity but may not be …
Authors: Hannes Datta, Kusum L. Ailawadi and Harald J. van Heerde Date: 5/28/2017  

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By: Lance A. Bettencourt, PhD AMA Scholarly Insights … Companies spend billions of dollars to build brand equity but may not be allocating investments optimally …
Authors: Lance A. Bettencourt, PhD Date: 5/28/2017  

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By: Leapfrog Marketing Institute Leapfrog Marketing Institute … Marketers are shifting strategy, tactics and budgeting to become more customer-centric …
Authors: Leapfrog Marketing Institute Date: 5/26/2017  

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Data-driven marketers have to measure and report on their marketing efforts and activities … There are five reports that should be part of your reporting mix … We all agree about this for a …
Authors: BrightFunnel Date: 5/26/2017  

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Today content is critical to digital business … Does your content have the impact you need on marketing, sales, support and more … Can you evaluate whether your content is effective …
Authors: Content Science Date: 5/26/2017  

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By: Marketing News Staff Marketing News Weekly … A weekly roundup of the marketing headlines you might have missed … Doctors Denounce Fruit Juice for Kids …
Authors: Marketing News Staff Date: 5/26/2017  

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By: Michael Stoner, President and Co-founder mStoner … Understanding how teens shop for their future education helps colleges improve their marketing programs …
Authors: Michael Stoner, President and Co-founder  Date: 5/26/2017  

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Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 5/26/2017  

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How to keep your team on-brand with online brand guidelines Maintain brand compliance for logo usage and talent usage rights Best practice for creative approvals …
Authors: IntelligenceBank Date: 5/26/2017  

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The best opt-in process for long-term open rate success Tips for writing enticing email subject lines that beg to be opened Engagement segmentation strategies to boost sender …
Authors: Selma AvdicDate: 5/25/2017  

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