Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

Firestorms are often seen as negative, but can they increase brand value … One brand received a bomb threat and 70,000 signatures against it while increasing Twitter followers by more …
Authors: Hal Conick Date: 3/7/2017  

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Check out brand new data on the impact of political conversations on brands Find out how best to measure the impact of controversy Learn how to thoughtfully communicate in …
Authors: Selma AvdicDate: 3/7/2017  

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By: Sarah Steimer Marketing News Weekly … Hooters opened a new fast-casual concept called Hoots … A trial location in Chicagoland features a limited menu with fan …
Authors: Sarah Steimer Date: 3/1/2017  

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Learn how to optimize the entire customer journey by identifying exactly WHO is calling and WHY they're calling … Understand why call tracking isn't just about attribution--it's also …
Authors: Selma AvdicDate: 3/1/2017  

Learn how to optimize the entire customer journey by identifying exactly WHO is calling and WHY they're calling … Understand why call tracking isn't just about attribution--it's also …
Authors: Selma AvdicDate: 3/1/2017  

A start-up cut four weeks off a recruiting search by bringing marketing and HR teams together … Marketing may soon become a larger part of HR, as automation and data have become easily …
Authors: Hal Conick Date: 3/1/2017  

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How mission gives meaning and generates a strong buy-in Why myths are the superior story and create magic About the power of balancing the longing and belonging How to un-sell …
Authors: Selma AvdicDate: 2/27/2017  

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Andrew Swinand is Leo Burnett's new North American CEO … Swinand says "multi-touch data," blending quantitative and qualitative data, will be the crux of data and creativity …
Authors: Hal Conick Date: 2/24/2017  

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ITN Productions' Mark Browning makes the case for applying video production skills from news, documentaries and elsewhere to marketing … The same storytelling used in news or other video …
Authors: Sarah Steimer Date: 2/23/2017  

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