Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Attend this event if you want to learn how to run smarter marketing campaigns using integrated customer data in a post-GDPR environment … Wish you could leverage all your customer data to …
Authors: Chris BartoneDate: 7/31/2018  

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It can be difficult for a college to keep its brands in line and to keep knock-offs out of web stores and stadium parking lots … Schools work with licensing partners to keep branding …
Authors: Sarah Steimer Date: 7/30/2018  

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A peek inside the marketers’ offices that make us drool … The offices of tech company SimilarWeb are spread out over two floors in the Azrieli Sarona Tower in the heart of Tel-Aviv …
Authors: Marketing News Date: 7/30/2018  

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What parts of this alignment between marketing and sales can (or will) be disrupted … #Hacks for aligning your Sales and Marketing teams that can be implemented today …
Authors: Selma AvdicDate: 7/27/2018  

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Marketers can capitalize on specific moments to make a big dent in CX … The moments of opportunity are firsts, transitions, milestones and bad experiences … In The Power of Moments, Chip and …
Authors: Michael Krauss Date: 7/27/2018  

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Avoid these seven most frequent pitfalls that keep mobile ad networks from being successful … Are you struggling with advanced targeting, conversion discrepancies, or post-install events …
Authors: Tune Date: 7/27/2018  

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How can marketers avoid the pitfalls that have beset others in influencer marketing … Influencer marketing is a chance to engage with consumers who skip, ignore or avoid ads …
Authors: Hal Conick Date: 7/26/2018  

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How to factor risk into your marketing campaigns  What to do when you find your marketing team at the frontlines of a business disaster Key insights from real-world examples of …
Authors: Selma AvdicDate: 7/18/2018  

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By: Marketing Insider Group Marketing Insider Group … How to transform dry presentations into engaging moments of inspiration … Whether you are the CEO of a …
Authors: Marketing Insider Group Date: 7/11/2018  

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Some brands have gone beyond brand names and become common language … Brand names, such as Frisbee, Band-Aid and Dumpster have become the go-to word for the objects they represent …
Authors: Hal Conick Date: 7/2/2018  

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