Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

By: Mark Rothwell Marketing Health Services … The more that internal departments can engage with patients, the more the patient experience can be improved …
Authors: Mark Rothwell Date: 4/3/2017  

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A social media firestorm may look like a lot of very angry people, but one researcher says its 95% retweets … During firestorms, brands seem to ignore the level-headedconsumer who just …
Authors: Hal Conick Date: 3/30/2017  

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Independent influencers are becoming more prominent online … Instead of being famous or known by the viewer, these influencers become popular through their own channels or pages on sites …
Authors: Hal Conick Date: 3/30/2017  

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Repurpose one topic into many content pieces Leverage targeted content marketing campaigns across channels Tailor your content and message to buyer stage … Who has the time to create …
Authors: Selma AvdicDate: 3/30/2017  

Repurpose one topic into many content pieces Leverage targeted content marketing campaigns across channels Tailor your content and message to buyer stage … Who has the time to create …
Authors: Selma AvdicDate: 3/30/2017  

Learn how landing page template design affects conversion rates … Understand why a multimedia strategy can increase customer engagement … See how landing page copy can make a difference in …
Authors: Selma AvdicDate: 3/30/2017  

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How to get more mileage out of your content by utilizing paid social & modern content marketing … How to apply a pragmatic approach to personalization … How to apply a 3-step process for how …
Authors: Selma AvdicDate: 3/28/2017  

How to get more mileage out of your content by utilizing paid social & modern content marketing … How to apply a pragmatic approach to personalization … How to apply a 3-step process for how …
Authors: Selma AvdicDate: 3/28/2017  

Learn new marketing tactics for your products and brand  Understand why a provocative and fresh approach is the key to brand sustainability … Top 4 Things Keeping Marketers Up at Night …
Authors: Selma AvdicDate: 3/27/2017  

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

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