Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

following article is available exclusively to Members … Leading the Marketing Planning Initiative Content-Marketing-2018-Chicago, IL Advanced Branding and Positioning - Chicago, IL …
Authors: Selma AvdicDate: 3/5/2018  

following article is available exclusively to Members … Foundations in Effective Marketing Writing - 2018 - Chicago, IL Leading the Marketing Planning Initiative …
Authors: Selma AvdicDate: 3/5/2018  

Understanding your customers' path to purchase can help you tailor your marketing strategy … Advances in technology have enabled companies to discover how customers come into contact with …
Authors: Luth Research Date: 3/1/2018  

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Get the ins and outs of adaptive content Learn how to design content that increases return on investment How to prepare your teams on balancing quality while delivering data driven …
Authors: Selma AvdicDate: 2/27/2018  

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Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 2/27/2018  

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PLAYA VISTA, CA - FEBRUARY 08: Lily Chee and Jiff the Pomeranian attends Mashup LA Influencer Event (#MASHUPLA) on February 8, 2018 in Playa Vista, California … p><p>Sprinklr is a social …
Authors: Marshall Kirkpatrick, Sprinklr Date: 2/27/2018  

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Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly … By 2019, according to the Harvard …
Authors: Colin Priest, DataRobot Date: 2/20/2018  

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The Alliance for the Great Lakes used marketing to push for a microbead ban … The Alliance used use human stories to inform and appeal to supporters, and each message was a springboard …
Authors: Hal Conick, Photos by Lloyd Degrane​/Alliance for the Great Lakes Date: 2/20/2018  

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Customer experience plays a crucial role in a brands success … Sprinklr talked to 17 experts to weigh in on the future of customer experience and identify best practices …
Authors: Ben Waldron, Sprinklr Date: 2/16/2018  

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Marketers have more data at their fingertips than ever before … A social data management platform can help marketers' tackle the challenges of understanding data and segmentation …
Authors: Kavya Nath, Sprinklr Date: 2/11/2018  

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