Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Companies struggle with storytelling and are often unsure why … Poor storytelling likely means poor segmentation, misspent money and wasted opportunities … Many brands don’t drill down far …
Authors: Dave Mastovich Date: 10/5/2017  

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your knowledge of corporate marketing history … Some might see a company name change as akin to act of suicide in marketplaces where positive name ID is everything …
Authors: Zach Brooke Date: 10/5/2017  

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Communicating across a single channel is not effective Multichannel communication allows you to engage all of your employees Measuring the effectiveness and use of each channel is …
Authors: Poppulo Date: 10/4/2017  

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Building webinars for each stage of the buying cycle How to enhance nurture campaigns with webinar content … You may have run a few successful webinars, but how do you scale your …
Authors: Selma AvdicDate: 10/4/2017  

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Enables tracking of content marketing ideas Facilitates agile discussions about content usage Monitors where content is being placed … Marketing Problem: You need to way to keep …
Authors: Demand Metric Date: 10/3/2017  

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Includes "Best Practices" for case study development Scope covers problem, solution, implementation and results Advice on launching your case study … This tool is provided by AMA …
Authors: Demand Metric Date: 10/3/2017  

Keep track of your content by persona and stage Provides a sample of a collateral distribution cycle Connects distribution to client lifecycle … Marketing Problem: You need to create …
Authors: Demand Metric Date: 10/3/2017  

Leading brands are investing more in design to make customer experiences more memorable … As brands work to upstage competitors, there are three ways thoughtful design can help …
Authors: Bates Creative Date: 10/2/2017  

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Bates Creative conducted a survey at the 2017 AMM Annual conference to identify marketers biggest obstacles and where marketers plan on investing their efforts in 2018 …
Authors: Bates Creative Date: 10/2/2017  

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Scenario planning can enable leaders to make better decisions … Scenario planning is a critical element of Integrated Business Planning … During this webinar, Oliver Wight’s Timm Reiher will …
Authors: Chris BartoneDate: 9/29/2017  

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