Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Ben & Jerry’s is in 35 countries both with its products and its social and environmental missions … The company’s values are a major part of its brand, meaning consumers often get more …
Authors: Sarah Steimer Date: 7/26/2017  

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Successful story telling comprises the basic building blocks of all marketing … The story is still the most critical driver of success in marketing, but being heard is more challenging …
Authors: Jeanniey Mullen Date: 7/26/2017  

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Leading brands are investing more in design to make customer experiences more memorable … As brands work to upstage competitors, there are three ways thoughtful design can help …
Authors: Bates Creative Date: 7/24/2017  

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How much do you know about the world's No. 1 fast food chain … When it comes to marketing powerhouses, they don't get much bigger than McDonald's. The fast food giant spent nearly $1 …
Authors: Zach Brooke Date: 7/21/2017  

How much do you know about the world's No. 1 fast food chain … When it comes to marketing powerhouses, they don't get much bigger than McDonald's. The fast food giant spent nearly $1 …
Authors: Zach Brooke Date: 7/21/2017  

How your fellow marketers are collaborating today, based on data from a recent AMA survey Tips for engaging project stakeholders more efficiently Strategies for more effective …
Authors: Selma AvdicDate: 7/20/2017  

How your fellow marketers are collaborating today, based on data from a recent AMA survey Tips for engaging project stakeholders more efficiently Strategies for more effective …
Authors: Selma AvdicDate: 7/20/2017  

How to develop a successful strategy for customer journeys How do design customer journeys to address consumer engagement across each stage of the path-to-purchase How to deliver …
Authors: Selma AvdicDate: 7/18/2017  

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This e-book provides recaps of conference coverage and case studies of nonprofit marketing success, plus professional tips and career advice … Headlined by top minds in the nonprofit …
Authors: American Marketing Association Date: 7/18/2017  

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By: Zach Brooke Marketing News Weekly … Canada celebrates its sesquicentennial this month … The country is the world's 10th-largest economy and boasts some of …
Authors: Zach Brooke Date: 7/13/2017  

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