Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

It’s essential to lay a strong foundation for a successful brand launch, which means proper research, planning, and strategizing … To launch a new brand or product, or a brand refresh …
Authors: Alexander Jacobs, NeigerDesign Date: 9/11/2018  

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Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 8/31/2018  

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Nonprofits face a lot of challenges, but we see positive signs of growth … Online giving is up. Email programs continue to produce results with some tune ups needed to ensure future …
Authors: Kathryn Hall, Blackbaud Date: 8/31/2018  

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Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson … Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services by Elie Ofek …
Authors: 2017 Awards Date: 8/30/2018  

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Attend this event if you want to learn the who, what, when, where, and why of getting started with intelligent, adaptive content … Content is the cornerstone of modern business because it …
Authors: Chris BartoneDate: 8/29/2018  

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As digital technologies continue to advance, everything analog is making a comeback … With the advent of voice search, brands will once again need people to remember them by name …
Authors: J. Walker Smith Date: 8/21/2018  

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Corrine Ellsworth Beaumont designed the "Know Your Lemons" campaign to educate every woman in the world about the symptoms of breast cancer … After her campaign went viral, Beaumont had …
Authors: Hal Conick Date: 8/20/2018  

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the biggest universal drivers for luxury … - Discover which components were most important to different markets around the world … - Discover the importance of the experiential factor of a …
Authors: Kadence International Date: 8/17/2018  

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Nonprofits can struggle to break through the clutter and engage with audiences … Ogranizations should combine data with visual storytelling to improve marketing results …
Authors: Kristin Twiford Date: 8/16/2018  

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Attend this event if you want to learn how to build insights and research into Design Thinking … Design Thinking is a problem-solving technique that can rely to varying degrees on …
Authors: Chris BartoneDate: 8/16/2018  

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