Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Identify A,B,C accounts Prioritize your time more effectively Maximize your sales opportunities … Marketing Problem: You need to evaluate and prioritize your accounts to provide them …
Authors: Demand Metric Date: 12/10/2017  

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Helps you get bids from multiple vendors Reduced cost of project from competing bids Provides all key project requirements … Marketing Problem: You need to design a Request for …
Authors: Demand Metric Date: 12/8/2017  

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Helps gather and track keywords Generates new SEO ideas Identifies keyword opportunities for content marketing initiatives … Marketing Problem: You are looking to track all of the …
Authors: Demand Metric Date: 12/8/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Where: Online at your favorite location … But when you know what to measure and how to do it, data can be a powerful tool to help you …
Authors: Lauren Watters Date: 12/6/2017  

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By: Kean Graham, founder & CEO of MonetizeMore Marketing News … Ad blockers have become nearly omnipresent, but Kean Graham, founder & CEO MonetizeMore …
Authors: Kean Graham, founder & CEO of MonetizeMore Date: 12/6/2017  

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In 2018, marketing executives plan on investing in localized content solutions and global expansion … Creating localized content that resonates with your audiences language and cultural …
Authors: Smartling Date: 12/4/2017  

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The world spent $563 billion on advertising this year … By contrast, we spent $9 billion on customer care … In a world where customers are connected, empowered and in control, brands need to …
Authors: Sprinklr Date: 12/4/2017  

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Helps you prioritize all potential messages Evaluate message effectiveness Assess message credibility … Marketing Problem: You need to define, track, and report on KPIs and metrics …
Authors: Demand Metric Date: 12/4/2017  

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Increased credibility from defined metrics Support for budget approval More accountability for team members … Marketing Problem: You need to define, track, and report on KPIs and …
Authors: Demand Metric Date: 12/4/2017  

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Enables tracking of content marketing ideas Facilitates agile discussions about content usage Monitors where content is being placed … Marketing Problem: You need to way to keep …
Authors: Demand Metric Date: 12/4/2017  

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