Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

As digital technologies continue to advance, everything analog is making a comeback … With the advent of voice search, brands will once again need people to remember them by name …
Authors: J. Walker Smith Date: 8/21/2018  

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Generation Z is aware, diverse and connected … Gen Z’ers aren’t as willing to sacrifice their ideals for prestige or self-interest as other generations have been … To put it bluntly: if your …
Authors: Nicole Smith, associate creative director with Collegis Education Date: 8/21/2018  

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Corrine Ellsworth Beaumont designed the "Know Your Lemons" campaign to educate every woman in the world about the symptoms of breast cancer … After her campaign went viral, Beaumont had …
Authors: Hal Conick Date: 8/20/2018  

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the biggest universal drivers for luxury … - Discover which components were most important to different markets around the world … - Discover the importance of the experiential factor of a …
Authors: Kadence International Date: 8/17/2018  

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Nonprofits can struggle to break through the clutter and engage with audiences … Ogranizations should combine data with visual storytelling to improve marketing results …
Authors: Kristin Twiford Date: 8/16/2018  

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Attend this event if you want to learn how to build insights and research into Design Thinking … Design Thinking is a problem-solving technique that can rely to varying degrees on …
Authors: Chris BartoneDate: 8/16/2018  

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Attend this event if you want to learn how to drive conversions with a lower cost per lead … When everyone uses the same tactics to drive online conversions, how do you give your Google …
Authors: Chris BartoneDate: 8/15/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Ask a number of people in different parts of your company to tell you what a marketing campaign is. It’s a …
Authors: Clara ChunDate: 8/8/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 8/7/2018  

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The AMA is pleased to provide our members with this special webcast series as one of the many benefits we offer … This series will feature various subject-matter experts giving robust …
Authors: Alli Libb Date: 8/2/2018  

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