Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Before the NCAA basketball tournament event started, there were 600,000 mentions of March Madness on social media … As one of the highest-rated and socially interactive events of the year …
Authors: Hal Conick Date: 3/22/2017  

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Early-career marketers should develop a path based on, not only tactical knowledge, but solid experience … Eric Cole talks about being a former AMA’er at Ferris State University and how …
Authors: American Marketing Association Date: 3/17/2017  

Early-career marketers should develop a path based on, not only tactical knowledge, but solid experience … Eric Cole talks about being a former AMA’er at Ferris State University and how …
Authors: American Marketing Association Date: 3/17/2017  

By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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How and where marketers work has immensely changed due to the impact that technology has had on the stereotypical work day … Constant connectivity has increased enterprise productivity …
Authors: Adobe Connect Date: 3/16/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology … Consumers are exposed to over 10,000 brand messages a day … How can brands break through the noice and …
Authors: Joshua Saxon Date: 3/16/2017  

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Twitter, which has found immense success in being open and unedited, may be harmed by its very essence … Twitter's unfiltered base could lead to a platform that is “permanently failing …
Authors: Hal Conick Date: 3/16/2017  

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Learn how to grow your business in the ever changing digital world … Understand how to develop an efficient and more profitable workflow … Identify how to leverage your brand by using the …
Authors: Selma AvdicDate: 3/15/2017  

Learn how to grow your business in the ever changing digital world … Understand how to develop an efficient and more profitable workflow … Identify how to leverage your brand by using the …
Authors: Selma AvdicDate: 3/15/2017  

Identify your real B2B audiences using website visitor information Match your content strategy with the B2B buyer journey Benchmark and track conversion at every stage of the sales …
Authors: Lead Forensics Date: 3/8/2017  

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