Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

How rock star brands identify and connect with target audiences via social listening Concrete tactics for you to maximize your own social analytics efforts Case studies and …
Authors: Selma AvdicDate: 12/12/2017  

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A formal business case format 12 pages of suggestions for content Provides an in-depth guideline … Marketing Problem: You need to set and track your overall customer engagement budget …
Authors: Demand Metric Date: 12/11/2017  

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Includes space for overall Customer Engagement program Provides budget analysis for monitoring Illimuniates actual spend vs. anticipated budget … Marketing Problem: You need to set …
Authors: Demand Metric Date: 12/11/2017  

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Sprinklr details the top takeaways from a Forrester report about the evolution of ad technology landscape … It is important that brands manage all media activities on one platform to …
Authors: Sprinklr Date: 12/11/2017  

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In a world where customers are connected, empowered and in control, brands need to rethink their customer care plan … Social media and customer care are will help you retain customers and …
Authors: Sprinklr Date: 12/11/2017  

In a world where customers are connected, empowered and in control, brands need to rethink their customer care plan … Social media and customer care are will help you retain customers and …
Authors: Sprinklr Date: 12/11/2017  

Use this template to outline, summarize, communicate and track your overall customer engagement plan … Use this project plan to outline the key components of your customer engagement …
Authors: DemandMetric Date: 12/10/2017  

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Documents key customer advocate information Tracks advocates by engagement level Encourages referral tracking and reference management … Marketing Problem: You need a system to track …
Authors: Demand Metric Date: 12/10/2017  

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Logical apples-to-apples comparison Provides visual report for results Helps you negotiate with vendors … Marketing Problem: You need to choose the right Advocacy and Loyalty …
Authors: Demand Metric Date: 12/10/2017  

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Provides descriptions of key solutions Includes detailed information for each vendor Can be filtered to view vendors that fit your criterion … Marketing Solution: Use this matrix to …
Authors: Demand Metric Date: 12/10/2017  

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