Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Workamajig Date: 8/7/2017  

View duplicates

A roundup of the week in marketing headlines you might have missed … ANA: Majority of Agencies Taking Steps to Improve Transparency … More than 60% of agencies are working to address …
Authors: Marketing News Staff Date: 8/7/2017  

View duplicates

Brand goverance is an outdated concept that supposes a brand can be managed … Today brands have a nearly exponential number of influencers, fans, employees, partners, and audiences all …
Authors: Thomas Ordahl  Date: 8/7/2017  

View duplicates

Brand risk has increased as consumers become more partisan … Brands can no longer just keep their heads down, but instead need to actively handle potential risks … “We now have a Commander in …
Authors: Sarah Steimer Date: 8/2/2017  

View duplicates

Data analysis can lead to detailed, segmented marketing strategies, but it can also make a lot of assumptions about consumers … Learning about an audience’s mindset can help categorize …
Authors: Kristin Evans, Ologie Date: 8/1/2017  

View duplicates

Hear why beginnings are critical in three areas: 1) setting purpose and ambition, 2) properly chartering the launch journey and 3) locking in senior leadership alignment for support …
Authors: Selma AvdicDate: 7/31/2017  

View duplicates

A weekly roundup of the marketing headlines you might have missed … Facebook revenues hit $9.3 billion, according to the BBC, rising 45% over the prior year … “The firm now employs more than …
Authors: Marketing News Staff Date: 7/31/2017  

View duplicates

Staying relevant in sales and marketing is hard; Rick Wong, a 35-year veteran, believes his Five Abilities has the formula … Wong’s latest book, Winning Lifelong Customers With The Five …
Authors: Hal Conick Date: 7/28/2017  

View duplicates

A new report from MarkMonitor finds that 27% of online shoppers have been duped in purchasing counterfeit goods … Along with missing on revenue that is rightfully theirs, companies risk …
Authors: Zach Brooke Date: 7/27/2017  

View duplicates

Gone are the days of the company loyalist; the average CMO lasts just 42 months at each role and the average job for 4.2 years … Changing jobs is now the norm, as 22% of employees plan to …
Authors: Hal Conick Date: 7/26/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.