Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

weekly roundup of the marketing headlines you might have missed … Belgium Repels Burger King Attempts to Depose Monarchy … Burger King finds itself in a row with Belguim weeks before it's …
Authors: Marketing News Staff Date: 6/6/2017  

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The opening keynote of the 2017 AMA Marketing and Public Policy Conference was delivered by  legendary Watergate reporter Bob Woodward … Woodward spoke about Trump and, what he called …
Authors: Zach Brooke  Date: 6/2/2017  

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Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific Walk Stage: Using personas-based segmentation with Lyko Run Stage: Applying machine learning …
Authors: Selma AvdicDate: 6/1/2017  

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By: Subramanian Balachander, Esther Gal-Or, Tansev Geylani and Alex Jiyoung Kim Article Snapshot … When choosing among competing brands of a product such as …
Authors: Subramanian Balachander, Esther Gal-Or, Tansev Geylani and Alex Jiyoung Kim Date: 6/1/2017  

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What? Many first-time parents struggle with feelings of apathy and inattentiveness toward their partners … Baby food company Plum Organics created a campaign encouraging parents to pledge …
Authors: Zach Brooke Date: 6/1/2017  

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By: J. Walker Smith Marketing News … Politics is divisive; brands need to be unifying … Engage consumers with purpose not with politics … While this may appeal to all …
Authors: J. Walker Smith Date: 6/1/2017  

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What? There are many different date labels on food products … Research indicates these labels confuse consumers and lead to vast amounts of food waste … After years of confusing consumers a …
Authors: Zach Brooke Date: 6/1/2017  

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How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long term audience …
Authors: Selma AvdicDate: 5/31/2017  

By: Meike Eilert, Satish Jayachandran, Kartik Kalaignanam and Tracey A. Swartz Article Snapshot … Many companies often wonder if it pays to recall a product …
Authors: Meike Eilert, Satish Jayachandran, Kartik Kalaignanam and Tracey A. Swartz Date: 5/29/2017  

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By: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Article Snapshot … Today consumers are spending considerably more money and time on experiences …
Authors: HaeEun Helen Chun, Kristin Diehl and Deborah J. MacInnis Date: 5/29/2017  

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