Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Customer-centric marketing is critical for success in an un-enterprise world … The ability to listen, reach and engage with customers at every touch point can build brand advocacy and …
Authors: Sprinklr Date: 10/9/2017  

Christine Mau, scheduled to speak at How Design Live, says design must be integrated into the full product process … Giving design a seat at the table allows for cultural transformation …
Authors: Sarah Steimer Date: 10/9/2017  

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CMOs expect social media spending to rise 89% in the next five years … While CMOs have high expectations, 45% say they still cannot prove the impact of social media …
Authors: Hal Conick Date: 10/9/2017  

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Shinola CMO Bridget Russo says the company is focused on job creation and training … This mission drives the brand and keeps its products and marketing consistent …
Authors: Sarah Steimer Date: 10/9/2017  

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Google Ghost took off overnight, thanks to a viral Tshirt that was caught the attention of social media influencers and publishers … The speed of success surprised founder and owner …
Authors: Sarah Steimer Date: 10/9/2017  

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Hooters opened a new fast-casual concept called Hoots … A trial location in Chicagoland features a limited menu with fan favorites, but employees have traded in their trademark uniforms …
Authors: Sarah Steimer Date: 10/9/2017  

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ITN Productions' Mark Browning makes the case for applying video production skills from news, documentaries and elsewhere to marketing … The same storytelling used in news or other video …
Authors: Sarah Steimer Date: 10/9/2017  

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Valentine’s Day sales were worth $19.7 billion in 2016 … The holiday is no longer secluded to couples, broadening the market for many businesses … Marketers need only advertise in a two-week …
Authors: Sarah Steimer Date: 10/9/2017  

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By: Sarah Steimer and Hal Conick AMA Podcast … The Super Bowl is the largest advertising event of the year … Brands made political statements and paid big bucks …
Authors: Sarah Steimer and Hal Conick Date: 10/9/2017  

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Customers have more intimate feelings for Apple, Disney and Amazon than any other companies this year, according to MBLM … Intimate brands “make strong business sense,” MBLM’s report says …
Authors: Marketing News Date: 10/5/2017  

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