Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Home Agenda Speakers Registration Hotel/Travel Sponsors … Tons of emails waiting for replies … By the end of the day, there’s no time to think about learning new marketing methods …
Authors: Quinn MeyerDate: 5/8/2017  

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By: Marketing News Staff Marketing News Weekly … BBDO domainted the Webby Awards, Yahoo plans to cash out and Uber gets a rep for spying on customers …
Authors: Marketing News Staff Date: 5/4/2017  

Digitally tracking niche markets can be accomplished through broad, demographics-based advertising … Practices used from past studies can guide you on engaging and tracking your niche …
Authors: Luth Research Date: 5/4/2017  

A way to structure webinars to get customers asking about your solution Insight on why your webinars may be underperforming, and how you can fix it A cheat sheet to assess your …
Authors: Selma AvdicDate: 5/2/2017  

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Shinola CMO Bridget Russo says the company is focused on job creation and training … This mission drives the brand and keeps its products and marketing consistent …
Authors: Sarah Steimer Date: 5/2/2017  

Advertising and marketing campaigns are easy, but engaging with consumers can be difficult … Campaigns without engagement end up fading fast … You can rebrand and relaunch, but can you …
Authors: Hal Conick Date: 5/1/2017  

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Increase digital campaign reach by 4x immediately Combine 400+ new data types with machine-learning for new targeting techniques Layer multi-channels to achieve a 200% lift in …
Authors: Selma AvdicDate: 4/28/2017  

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By: Marketing News Staff Marketing News Weekly … United Airlines saw backlash on social media after its passenger removal incident … Compared to April 9, April 10 …
Authors: Marketing News Staff Date: 4/28/2017  

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Job site Glassdoor announced a brand refresh, the first in its nine-year history … Glassdoor is now the U.S.’s No. 2 job site and boasts more than 41 million visitors from around the …
Authors: Zach Brooke Date: 4/27/2017  

Discover how four leading brands across four different industries are looking at email marketing Learn real-world best practices for maximizing inbox placement and increasing …
Authors: Selma AvdicDate: 4/26/2017  

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