Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

“Buy American” is a sentiment among consumers in the U.S. … Marketers must understand the identity-based mechanisms that drive the sentiment to benefit … Use surveys to measure and better …
Authors: Vikas Mittal Date: 4/10/2017  

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Creating goals aligned to brand building, demand generation, and customer marketing The four tenets of effective campaign themes Building a tech stack to support your plan …
Authors: Selma AvdicDate: 4/7/2017  

Creating goals aligned to brand building, demand generation, and customer marketing The four tenets of effective campaign themes Building a tech stack to support your plan …
Authors: Selma AvdicDate: 4/7/2017  

Shinola CMO Bridget Russo says the company is focused on job creation and training … This mission drives the brand and keeps its products and marketing consistent …
Authors: Sarah Steimer Date: 4/6/2017  

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By: American Marketing Association AMA Higher Ed Symposium … This e-book serves as a guide to marketing principles and best practices to improve brand strength …
Authors: American Marketing Association Date: 4/6/2017  

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Hershey realized the biggest fans of Kit Kat skewed very young … Younger fans meant reworking the concept of a Kit Kat break and reaching out to consumers via social media …
Authors: Sarah Steimer Date: 4/6/2017  

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Next-level trends that will help your emails really pop in the inbox Tips to ensure your email design looks great on any screen size and in any client The design strategies top …
Authors: Selma AvdicDate: 4/6/2017  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A 7-Step Blueprint to Content Marketing Success … Content marketing is one of the hottest topics for B-to-B and B-to-C …
Authors: Clara ChunDate: 4/6/2017  

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How to reach high-purchase-intent consumers online and convert them offline at one of your business locations How to effectively balance paid, owned and earned media to maximize …
Authors: Selma AvdicDate: 4/4/2017  

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Google Ghost took off overnight, thanks to a viral Tshirt that was caught the attention of social media influencers and publishers … The speed of success surprised founder and owner …
Authors: Sarah Steimer Date: 4/3/2017  

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