Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Why speed in locating and sharing visuals matters more today than ever — plus examples of organizations succeeding with real-time storytelling … The visual asset marketers need more so …
Authors: Selma AvdicDate: 5/8/2018  

View duplicates

AMA MembersREGISTER NOW Non MembersREGISTER NOW … event is no longer  available on-demand … Social media is ingrained in our lives … It changes how we interact with friends, view society and …
Authors: Lauren Watters Date: 5/2/2018  

View duplicates

The meaning of messaging: why effective, consistent messaging is critical to a company’s success  The steps to understanding if your current message is telling the right story—and how …
Authors: Selma AvdicDate: 4/30/2018  

View duplicates

"Marketoonist" Tom Fishburne obtained an MBA from Harvard, but traded the trenches of brand warfare for a life of satirizing marketing through his drawing … A gentle but incisive man, the …
Authors: Zach Brooke Date: 4/26/2018  

View duplicates

Now, they define the careers of marketers … A well-told story can stand outside the flood of content, engaging listeners and carrying a marketer’s message to the public …
Authors: Hal Conick Date: 4/25/2018  

View duplicates

Snapchat's Lens Studio allows people to design their own augmented reality lenses … Augmented reality can be a tool for marketers to create immersive experiences for customers …
Authors: Hal Conick Date: 4/25/2018  

View duplicates

How to optimize your email invitations How to use videos to drive registration How to more effectively leverage social media How to build a long-term audience …
Authors: Selma AvdicDate: 4/24/2018  

View duplicates

Home Agenda Speakers Registration Hotel/Travel Sponsors … How to create and manage winning brands for professional service companies … It’s a crowded field with very little …
Authors: Clara ChunDate: 4/24/2018  

View duplicates

Build a customer experience map which will drive your content strategy  Use your content strategy to support your upsell and renewal process   Incorporate customer feedback and …
Authors: Selma AvdicDate: 4/20/2018  

View duplicates

An understanding of fundamental UX design principles and how they apply to marketing effectiveness Tips and tricks to quickly get to know your customer, then identify and prioritize …
Authors: Selma AvdicDate: 4/18/2018  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.