Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

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Twitter has ​more potential to mess up your career than ever … How can marketing professionals avoid this … Posting the wrong thing may not seem like a bad idea in the moment, but it could …
Authors: Hal Conick Date: 3/21/2018  

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Sports franchises have control over their brand, voice and the public’s perception of players … The Chicago Bulls digital team aims to humanize players through social media …
Authors: Hal Conick Date: 3/20/2018  

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How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 3/19/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 3/19/2018  

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Consumer trust in social media is declining due to bad actors and bad content … Social media is a crucial channel for marketers … If their audience turns away or tunes them out, they will …
Authors: Lawrence A. Crosby and John P. Vidmar Date: 3/15/2018  

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Stories of customer success are often the best material for B-to-B marketers … Marketers may have a hard time finding these stories and organizing them … B-to-B brands should create a story …
Authors: David Aaker Date: 3/15/2018  

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Influencer marketing is maturing as a business practice and is moving from B2C into B2B Influencers see things first–engaging them means you see things early Brands today must talk …
Authors: Selma AvdicDate: 3/14/2018  

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Nonprofits face a lot of challenges, but we see positive signs of growth … Online giving is up. Email programs continue to produce results with some tune ups needed to ensure future …
Authors: Kathryn Hall, Blackbaud Date: 3/12/2018  

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