Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Build a customer experience map which will drive your content strategy  Use your content strategy to support your upsell and renewal process   Incorporate customer feedback and …
Authors: Selma AvdicDate: 4/20/2018  

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An understanding of fundamental UX design principles and how they apply to marketing effectiveness Tips and tricks to quickly get to know your customer, then identify and prioritize …
Authors: Selma AvdicDate: 4/18/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 4/11/2018  

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Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

Segmentation strategies to help anticipate individualized engagement at the right time Automation best practices for marketers who are ready for complex campaign strategies …
Authors: Selma AvdicDate: 4/6/2018  

Twitter has ​more potential to mess up your career than ever … How can marketing professionals avoid this … Posting the wrong thing may not seem like a bad idea in the moment, but it could …
Authors: Hal Conick Date: 3/21/2018  

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Sports franchises have control over their brand, voice and the public’s perception of players … The Chicago Bulls digital team aims to humanize players through social media …
Authors: Hal Conick Date: 3/20/2018  

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How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

How to tell brand stories that resonate with customers at every touchpoint Simple ways to power customer-obsessed marketing New challenges facing marketers and how to overcome …
Authors: Selma AvdicDate: 3/20/2018  

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 3/19/2018  

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