Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Secrets to affordable studio video How to rock the webcam The power of video clips Screen share demos … Nothing brings a webinar to life like video … But it’s more than just a talking …
Authors: Selma AvdicDate: 5/22/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … A great marketing planning process can make the difference in whether an organization maximizes its opportunities for …
Authors: Clara ChunDate: 5/21/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 5/15/2018  

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your chapter looking for well-priced promotional products or seeking gifts for speakers and volunteers … You can now order discounted AMA branded products through The AMA Shop ​ …
Authors: Megan Backes Date: 5/10/2018  

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Why speed in locating and sharing visuals matters more today than ever — plus examples of organizations succeeding with real-time storytelling … The visual asset marketers need more so …
Authors: Selma AvdicDate: 5/8/2018  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … event is no longer  available on-demand … Social media is ingrained in our lives … It changes how we interact with friends, view society and …
Authors: Lauren Watters Date: 5/2/2018  

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The meaning of messaging: why effective, consistent messaging is critical to a company’s success  The steps to understanding if your current message is telling the right story—and how …
Authors: Selma AvdicDate: 4/30/2018  

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"Marketoonist" Tom Fishburne obtained an MBA from Harvard, but traded the trenches of brand warfare for a life of satirizing marketing through his drawing … A gentle but incisive man, the …
Authors: Zach Brooke Date: 4/26/2018  

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Now, they define the careers of marketers … A well-told story can stand outside the flood of content, engaging listeners and carrying a marketer’s message to the public …
Authors: Hal Conick Date: 4/25/2018  

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Snapchat's Lens Studio allows people to design their own augmented reality lenses … Augmented reality can be a tool for marketers to create immersive experiences for customers …
Authors: Hal Conick Date: 4/25/2018  

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