Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Customer experience plays a crucial role in a brands success … Sprinklr talked to 17 experts to weigh in on the future of customer experience and identify best practices …
Authors: Ben Waldron, Sprinklr Date: 2/16/2018  

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What is the Leonard L. Berry Book Award … The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and …
Authors: 2017 Awards Date: 2/15/2018  

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Marketers have more data at their fingertips than ever before … A social data management platform can help marketers' tackle the challenges of understanding data and segmentation …
Authors: Kavya Nath, Sprinklr Date: 2/11/2018  

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What is the AMA/AMAF Nonprofit Marketer of the Year Award … The award is brought to you in partnership with its sponsor, Lipman Hearne … Nominees must be currently employed at a nonprofit …
Authors: AMA Date: 2/2/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … Change Your Mindset, Change Your Approach, Change Your Appeal … Every day, 10,000 baby boomers turn 65 …
Authors: Clara ChunDate: 2/1/2018  

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The five steps to creating a winning content marketing strategy The best practices to employ for each step of your content marketing strategy Explore our findings about our target …
Authors: Selma AvdicDate: 1/31/2018  

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By: Mario Natarelli and Rina Plapler Marketing News … Traditional marketing approaches don’t account for technological innovations, the reciprocal nature of …
Authors: Mario Natarelli and Rina Plapler Date: 1/31/2018  

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Sprinklr details key takeaways from a recent survey by Forrester detailing where and how marketers are spending their budgets … Forrester estimates that the U.S. digital marketing …
Authors: Sprinklr Date: 1/30/2018  

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Device use is at all-time highs, but it’s now harder than ever for marketers to cut through the noise and get their message heard … Taking a people-based approach to marketing can …
Authors: [24]7.ai Date: 1/29/2018  

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Formalizing and communicating your brand's purpose Understanding your core audience and how to message them Developing the appropriate brand personality to communicate effectively …
Authors: Selma AvdicDate: 1/29/2018  

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