Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Documents key customer advocate information Tracks advocates by engagement level Encourages referral tracking and reference management … Marketing Problem: You need a system to track …
Authors: Demand Metric Date: 12/10/2017  

View duplicates

Logical apples-to-apples comparison Provides visual report for results Helps you negotiate with vendors … Marketing Problem: You need to choose the right Advocacy and Loyalty …
Authors: Demand Metric Date: 12/10/2017  

View duplicates

Provides descriptions of key solutions Includes detailed information for each vendor Can be filtered to view vendors that fit your criterion … Marketing Solution: Use this matrix to …
Authors: Demand Metric Date: 12/10/2017  

View duplicates

Identify A,B,C accounts Prioritize your time more effectively Maximize your sales opportunities … Marketing Problem: You need to evaluate and prioritize your accounts to provide them …
Authors: Demand Metric Date: 12/10/2017  

View duplicates

Helps you get bids from multiple vendors Reduced cost of project from competing bids Provides all key project requirements … Marketing Problem: You need to design a Request for …
Authors: Demand Metric Date: 12/8/2017  

View duplicates

Helps gather and track keywords Generates new SEO ideas Identifies keyword opportunities for content marketing initiatives … Marketing Problem: You are looking to track all of the …
Authors: Demand Metric Date: 12/8/2017  

View duplicates

AMA MembersREGISTER NOW Non MembersREGISTER NOW … Where: Online at your favorite location … But when you know what to measure and how to do it, data can be a powerful tool to help you …
Authors: Lauren Watters Date: 12/6/2017  

View duplicates

By: Kean Graham, founder & CEO of MonetizeMore Marketing News … Ad blockers have become nearly omnipresent, but Kean Graham, founder & CEO MonetizeMore …
Authors: Kean Graham, founder & CEO of MonetizeMore Date: 12/6/2017  

View duplicates

Sprinklr details the top takeaways from a Forrester report about the evolution of ad technology landscape … It is important that brands manage all media activities on one platform to …
Authors: Sprinklr Date: 12/5/2017  

View duplicates

How to create a unified messaging strategy How to touch a distinct target audience at every stage of their journey How to target the right person at the right time to help your …
Authors: ActiveNetwork Date: 12/5/2017  

View duplicates

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.