Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nomineees will receive notification of their candidacy and will be required to complete …
Authors: 2017 Awards Date: 8/11/2017  

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Segmentation strategies to get the right message, to the right person, at the right time Next-level best practices for marketers who are ready to move past the basics of email …
Authors: Selma AvdicDate: 8/11/2017  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: 2017 Awards Date: 8/11/2017  

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The retail industry is in flux; market research can help brands find their way … Euromonitor International says emerging trends, channel developments and disruptions mean brands must …
Authors: Marketing News Date: 8/11/2017  

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Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads … It seemed like it was going so well — then …
Authors: Selma AvdicDate: 8/10/2017  

Driving webinar registration Delivering engaging presentations Enhancing the audience experience Getting the most out of webinar leads … It seemed like it was going so well — then …
Authors: Selma AvdicDate: 8/10/2017  

The AMA is pleased to provide our members with this special webcast series as one of the many benefits we offer … This series will feature various subject-matter experts giving robust …
Authors: Alli Libb Date: 8/10/2017  

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Ka​trina Craigwell is a force to be reckoned with​ as a top leader in marketing … Using her background in production and her love of science, Craigwell has changed how GE communicates …
Authors: Molly Soat Date: 8/9/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 8/8/2017  

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There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Workamajig Date: 8/7/2017  

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