Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 11/6/2018  

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Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 11/6/2018  

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Many schools and universities have dropped the ball when it comes to building a visual storytelling strategy … There are three ways schools can take action now to gein thinking …
Authors: Deborah Block Date: 11/5/2018  

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What?​ Hit Makers: The Science of Popularity in an Age of Distraction is a must-read for marketers, writes Michael Krauss … The book deconstructs popularity into rational elements you can …
Authors: Michael Krauss Date: 11/2/2018  

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The state of personalization today and how it’s set to evolve in the near future Three key factors that are critical to keeping up with these evolving trends Techniques you can apply …
Authors: Selma AvdicDate: 10/26/2018  

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Home Agenda Speakers Registration Hotel/Travel Sponsors … But effective branding that hits a memorable, emotional cord with your audience is more difficult than ever for …
Authors: Clara ChunDate: 10/25/2018  

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Attendees are sending buying signals throughout the event, making live events one of the best opportunities to learn more about your prospects … At every event, your attendees are sending …
Authors: Melissa Del Monte Date: 10/24/2018  

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Steve Wunker explores how the key to thriving in today’s fast-moving marketplaces lies in seeing the world through customers’ eyes, and allowing yourself to question your brand’s …
Authors: Selma AvdicDate: 10/11/2018  

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Nike's recent ad campaign featuring Colin Kaepernick generated opinions on many sides about the appropriateness and effectiveness of inserting brands into politics …
Authors: Marketing News Date: 10/9/2018  

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Home Agenda Speaker(s) Registration Hotel/Travel Sponsors … Consider AMA Marketing Week Live a problem busting event … This is an experience where you can bring your marketing …
Authors: Quinn MeyerDate: 10/3/2018  

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