Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Discover how four leading brands across four different industries are looking at email marketing Learn real-world best practices for maximizing inbox placement and increasing …
Authors: Selma AvdicDate: 4/26/2017  

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Gain insight into why consumers prefer certain brands over others Adopt a fresh new perspective on consumer behavior and brand strategy Learn new ways to manage your brand for …
Authors: Selma AvdicDate: 4/24/2017  

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By: Lance A. Bettencourt AMA Scholarly Insights … Investors have incomplete information so they rely on signals from the activities of a company to infer what …
Authors: Lance A. Bettencourt  Date: 4/24/2017  

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Brands must constantly maintain their relationships and fidelity with consumers … Crises can't be the only reason brands promote themselves as trustworthy … They need to deploy a thoughtful …
Authors: David Aaker Date: 4/20/2017  

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Why agile data integration and unification is key to always-on optimization How the right KPIs, dashboards and drill downs enable optimization to scale How first-party customer …
Authors: Selma AvdicDate: 4/20/2017  

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Significant stress factors for marketers today Marketers’ top productivity killers Areas where marketers need the most innovation to meet their objectives The gaps between …
Authors: Selma AvdicDate: 4/18/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology … Companies need to consider their customers' needs to meet modern expectations … “The key is going to be …
Authors: Joshua Saxon Date: 4/18/2017  

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The potential impacts of social media marketing range from engagement to loyalty … Just counting likes and retweets underestimates the return on social media expenditures …
Authors: Lawrence Crosby Date: 4/13/2017  

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Learn how to track customers across multiple devices Understand how to use data to find your right customers Feel confident in knowing how to better prove your digital ads are …
Authors: Selma AvdicDate: 4/13/2017  

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By: Joshua Saxon IE School of Human Sciences & Technology … Consumers are exposed to over 10,000 brand messages a day … How can brands break through the noice and …
Authors: Joshua Saxon Date: 4/12/2017  

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