Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Companies looking to make their online presence pop often turn to social influencers … Larger-than-life influencers carry the potential to act in ways that embarrass or damage a connected …
Authors: Paul Gelb Date: 10/17/2017  

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Consumers see so many ads every day it can be hard to differentiate yourself … Fincing ways to translate social ads to real-world experiences can help you break through the noise and …
Authors: Sprinklr Date: 10/16/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Date/Time: Wednesday, October 18, 2017 Where: Online at your favorite location … Social media is ingrained in our lives …
Authors: Lauren Watters Date: 10/16/2017  

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Marketers often say they want to keep up with the changing marketing landscape, but many companies may not be nimble enough to change … To keep up with change, brands must present …
Authors: Thomas Moyer, iCrossing Date: 10/10/2017  

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More than half of all customers will now buy or boycott from a brand based on political issues … “With all the benefits that belief-driven buyers bring to a brand, the question brands …
Authors: Marketing News Date: 10/10/2017  

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Listen to the latest Answers in Action podcast for your chance to win one of two spots at an Edelman Chicago lab on using trends to guide brand positioning … Trends can be a useful way …
Authors: Sarah Steimer Date: 10/10/2017  

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Consumers want brands to take a stand on serious issues … Some consumers will pay a premium for a brand that supports their position … Evaluate whether a controversial topic is relevant to …
Authors: Sarah Steimer Date: 10/10/2017  

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Customer-centric marketing is critical for success in an un-enterprise world … The ability to listen, reach and engage with customers at every touch point can build brand advocacy and …
Authors: Sprinklr Date: 10/9/2017  

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Christine Mau, scheduled to speak at How Design Live, says design must be integrated into the full product process … Giving design a seat at the table allows for cultural transformation …
Authors: Sarah Steimer Date: 10/9/2017  

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CMOs expect social media spending to rise 89% in the next five years … While CMOs have high expectations, 45% say they still cannot prove the impact of social media …
Authors: Hal Conick Date: 10/9/2017  

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