Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

GE is attempting to change course by changing its point of view … GE's goal is to become a top 10 software company in the next three years … A change in point of view can alter a company's …
Authors: Hal Conick Date: 6/15/2017  

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There are four key features that project management software tools should have … Features such as reporting and revenue forecasting allow you to manage your projects properly and more …
Authors: Monotype Date: 6/12/2017  

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By: Marketing News Marketing News Weekly … A weekly roundup of the marketing news you might have missed … Apple Blocks Ads in New iOS, Bad Content Marketing …
Authors: Marketing News Date: 6/9/2017  

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Content brought to you by: Monotype … These words, or some variant of them, have become the mantra of brands around the globe … Without overstating the situation, it’s safe to say there …
Authors: Monotype Date: 6/8/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Social media is ingrained in our lives … It changes how we interact with friends, view society and choose which companies earn our business …
Authors: Lauren Watters Date: 6/8/2017  

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By: Diane Bowers and Michael Brereton Marketing News … The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall …
Authors: Diane Bowers and Michael Brereton Date: 6/8/2017  

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By: Eli Grant and Ruxandra Vidican, DAC Group … Retail store closings have been on the rise due to the digital transformation of online shopping … There are three ways retailers can …
Authors: Eli Grant and Ruxandra Vidican, DAC Group Date: 6/6/2017  

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weekly roundup of the marketing headlines you might have missed … Belgium Repels Burger King Attempts to Depose Monarchy … Burger King finds itself in a row with Belguim weeks before it's …
Authors: Marketing News Staff Date: 6/6/2017  

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The opening keynote of the 2017 AMA Marketing and Public Policy Conference was delivered by  legendary Watergate reporter Bob Woodward … Woodward spoke about Trump and, what he called …
Authors: Zach Brooke  Date: 6/2/2017  

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Crawl Stage: Creating a guided experience using self-selection with Flinn Scientific Walk Stage: Using personas-based segmentation with Lyko Run Stage: Applying machine learning …
Authors: Selma AvdicDate: 6/1/2017  

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