Branding

Branding topicsFrom differentiation and positioning, to identity and perception research, the AMA offers an abundance of information, expert insights and educational opportunities on all things related to developing, managing and promoting a successful brand.

Below you'll find links to the latest branding-focused AMA events; magazine and journal articles; podcasts, webcasts and more.

Also, check out the tools and templates the AMA has available​ to help you develop a market research project that will deliver accurate and relevant results.  ​​​​​

Learn new marketing tactics for your products and brand  Understand why a provocative and fresh approach is the key to brand sustainability … Top 4 Things Keeping Marketers Up at Night …
Authors: Selma AvdicDate: 3/27/2017  

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Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Learn how site speed can affect conversion rates … Understand why responsive design impacts conversions for mobile users … See how having a multimedia strategy can increase customer …
Authors: Selma AvdicDate: 3/23/2017  

Celebrity branding expert Jeetendr Sehdev points to Kim Kardashian as marketing inspiration … Shameless self-promotion means transparency in favor of authenticity … He is also a professor of …
Authors: Sarah Steimer Date: 3/23/2017  

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Identify how to use on the ground data insights to adapt to the changing culture of brands … Explore relevant case studies and interviews detailing brand leadership …
Authors: Selma AvdicDate: 3/22/2017  

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Before the NCAA basketball tournament event started, there were 600,000 mentions of March Madness on social media … As one of the highest-rated and socially interactive events of the year …
Authors: Hal Conick Date: 3/22/2017  

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AMA MembersREGISTER NOW Non MembersREGISTER NOW … Register now for the May 17th Digital Marketing Conference … Top 4 Things Keeping Marketers Up at Night Leads gone cold …
Authors: Selma Avdic Date: 3/19/2017  

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Early-career marketers should develop a path based on, not only tactical knowledge, but solid experience … Eric Cole talks about being a former AMA’er at Ferris State University and how …
Authors: American Marketing Association Date: 3/17/2017  

Early-career marketers should develop a path based on, not only tactical knowledge, but solid experience … Eric Cole talks about being a former AMA’er at Ferris State University and how …
Authors: American Marketing Association Date: 3/17/2017  

By: American Marketing Association AMA Collegiate … Customer reviews are the first impression customers have of your product … He gave two major lessons: the …
Authors: American Marketing Association Date: 3/17/2017  

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