Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By: Marc Mazodier, Conor M. Henderson, and Joshua T. Beck … Brands spend big money sponsoring sports because of its mass-market appeal and global audience …
Authors: Marc Mazodier, Conor M. Henderson, and Joshua T. Beck Date: 11/14/2018  

Bean struck out to reclaim its roots by marketing the rewards of time spent in nature … L.L.Bean hired partners to construct outdoor workspaces … The campaign became a media darling and …
Authors: Zach Brooke Date: 11/13/2018  

Collegis Education is an AMA Premier Partner … Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise …
Authors: Matt Midwinter  Date: 11/8/2018  

Collegis Education is an AMA Premier Partner … Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they …
Authors: Collegis Education Date: 11/8/2018  

The AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education …
Authors: AMA Date: 11/6/2018  

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … To be eligible for the AMA Higher Education Marketer of the Year Tear Award, teams must be …
Authors: AMA Date: 11/6/2018  

Click below to submit your nominee(s … What are the Higher Education Marketer of the Year Awards … All nominees will be considered regardless of organization size and budget …
Authors: AMA Date: 11/6/2018  

Emerging trends transforming the way people live, work and connect How we’re universally connected, always on and always being watched, plus the next evolution of virtual assistance …
Authors: Selma AvdicDate: 11/6/2018  

Weight-loss advertising can get lost in the crowded market, or fail to properly communicate with the consumer … The weight-loss industry is worth $66 billion, but few products have hit …
Authors: Sarah Steimer Date: 11/2/2018  

To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 10/31/2018  

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