Advertising

Advertising topicsThe AMA offers a host of information, expert insights and educational opportunities on advertising and related topics, such as targeting and media placement strategies, creative design and development, and much more.

Below yo​u'll find links to the latest advertising-focused AMA events; magazine and journal articles; podcasts, webcasts and videos; and resources including case studies, white papers, and interactive tools and templates.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Neuromarketing ​examines the intersection of consumer behavior and neuroscience to determine how consumers may respond to an ad, brand or campaign … "We have learned more about the brain …
Authors: Hal Conick Date: 9/21/2018  

Learn how to reach anonymous stakeholders … Discover ways to help stakeholders reach a consensus … Find out how to deliver relevant messaging at each purchase stage …
Authors: Triblio Date: 9/20/2018  

To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at …
Authors: John A. Howard/AMA Doctoral Dissertation Award  Date: 9/18/2018  

What is the Erin Anderson Award … Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline … To honor Erin and support her …
Authors: AMA Date: 9/18/2018  

A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets" Vol. 25, No. 4 … "National Culture, Economy and Customer Lifetime Value: Assessing the Relative Impact of the …
Authors: AMA Date: 9/12/2018  

Learn new, innovative customer engagement technologies … Empower employees to positively connect with customers … Discover strategies for increased customer loyalty …
Authors: Twilio Date: 9/12/2018  

Business leaders should begin to treat artificial intelligence as a fundamental element to their customer experience … AI can help brands proactively provide solutions, deliver more …
Authors: Amanda Walgrove, Contributor, Sprinklr Date: 8/31/2018  

Video marketing is hot right now, but getting watched requires thought and skill … When viewers feel that content is not relevant to them, they learn to ignore certain brands …
Authors: Collegis Education Date: 8/31/2018  

Winning ​new client pitches is critical to an agency’s success, but it can also be arduous and expensive … Creating partnerships and knowing your audience are just two ways agencies can …
Authors: Shanon Adams Date: 8/31/2018  

Promoting higher-ed degree-programs in Google AdWords has become highly competitive … The stronger the competition, the more AdWords costs rise … But don’t let that drive your campaigns …
Authors: Matt Midwinter  Date: 8/31/2018  

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.